Avid to Unveil MediaCentral Platform Innovations and more at IBC 2016

From CreativeCow (Burlington, Ma--August 28, 2016) Avid® today announced that at IBC 2016 (booth #7.J20), it will unveil several exciting MediaCentral® Platform innovations, new products and product enhancements to help customers address their most pressing business challenges and stay ahead of the competition. This premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide takes place on September 9-13 in Amsterdam.

“In today’s dynamic and rapidly changing media industry, we must push the limits of technology to help our customers stay ahead of the game,” said Jeff Rosica, senior vice president and chief sales & marketing officer, Avid. “At IBC 2016, we will continue to deliver on our Avid EverywhereTM vision with more innovations that will help our clients transform media production and distribution through unprecedented levels of creativity, productivity and efficiency.”

At Avid’s IBC 2016 press conference on Friday, September 9, Avid Chairman, President and CEO Louis Hernandez, Jr. will unveil new solutions and technology advancements including:

• MediaCentral Platform and iNEWS® innovations to help news organizations create powerful, story-centric workflows, while making complex multiplatform story creation easier, more effective and efficient
• New product additions and major updates for the Avid NEXISTM family, the industry’s first and only software-defined storage platform specifically designed for storing and managing media
• Sports solutions that support Ultra HD/4K production, and offer powerful sports enhancements and new immersive experiences for viewers

[continue reading]