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Applied Magic Screenplay
Stand Alone Non Linear Editing System

ScreenPlay is a remarkable turnkey video editing appliance that is PC-free and features high-quality digital video and real-time performance. ScreenPlay meets the editing demands of professional editors while offering an intuitive interface that is inviting and easy for even video hobbyists. ScreenPlay is extremely affordable and ideal for creating commercial, educational, wedding, event, and education-based videos.

Because ScreenPlay is a stand-alone appliance, frustrating system configuration conflicts are eliminated. All creative/artistic editing actions are performed in real-time, providing instant response. Editors save time while concentrating on content and creativity. ScreenPlay offers broadcast quality video, DV IEEE-1394, a PC-Card interface, and total envelope control of audio, transitions, and graphics. With ScreenPlay's real-time features users can:

ScreenPlay is incredibly stable and comes with a mouse and custom keyboard. It is lightweight, portable, and connects easily to a television or monitor.

ScreenplayDV60 On Sale! $3495


Applied Magic Introduces Feature-Rich ScreenPlay and Sequel Software, Version 2.5

We're proud to say that 2.5 is the result of listening to and meeting the desires of our customers. Therefore, 2.5 will make your video editing on your ScreenPlay and Sequel faster and easier than ever before. We are confident that you will appreciate and embrace the new creativity-enhancing features of ScreenPlay and Sequel, Version 2.5 feature-rich ScreenPlay and Sequel software, including:
  • Full Screen Editing
  • Automatic Scene Change Detection for DV
  • Letterboxing
  • Video Zoom
  • Batch Duration Control
  • And much more!

More Screenplay info:

  1. Screenplay FAQs
  2. Screenplay Specs

We carry these great Applied Magic products!

Applied Magic Screenplay DV
Stand-Alone Real-Time Non-Linear Editor

Includes version 2.5 software!
Composite, S-Video and FireWire! Mix and match footage from any source!!
  • Fully optimized, stand-alone non-linear video editing system
  • Easy installation- just hook up your camcorder/VCR & a monitor (TV or computer) and you're done!
  • Features advanced Wavelet compression technology with adjustable capture rates
  • Easy editing interface with real-time transitions, titles, color & special effects
  • Drag & drop your video clips, transitions & effects into the easy-to-use storyboard timeline
  • Create titles with high quality True Type fonts Choose type size, scroll or crawk, drop shadow, rotation & more
  • Full-screen preview with the click of a button!
    Screenplay DV60GB drive $3495
  • Medea VideoRAID SCSI


    Expansion Storage for Screenplay!!
    Just Plug it in & edit!!
    Adding a VideoRAID to your Screenplay is so simple and easy. Best of all, they are super affordable and reliable. VideoRAID SCSI comes with a 3 year warranty!


    120GB $999 w/ Screenplay $900

    160GB $1299 w/ Screenplay $1200

    Terapin CD Audio/Video Recorder

    Bundle Special Save $150!!
    ScreenplayDV60 & Terapin $3750!!

    The Terapin CD Audio/Video Recorder is as simple to use as a VCR - all you do is put in a blank CD-R or CD-RW and you can record straight from your camcorder, from broadcast programs, or transfer old recordings from video tapes to CD.
  • Playback on most CD players, DVD players and multimedia computers
  • 74 minutes of digital audio and video recording on CD-R or CD-RW media
  • Lets you record full-motion video with audio onto digital CD format
  • Full TV On-Screen Display

    Now Shipping! $399.95
  • Applied Magic Screenplay

    Drag, Drop & Edit!!
    Screenplay is designed to let you be a video editor instead of an MIS specialist, the intuitive user-interface of ScreenPlay was described by one reviewer as "easier to use than most VCR's." Just look at it. Editing video has never been so simple and easy. But don't let that fool you. Screenplay has all the features and effects you need to produce professional corporate or event video!


    Screenplay lets you capture and catalog your clips.
    With Screenplay you simply plug in your video source and a monitor and start capturing video! No tricky installation or compatibility problems. After each clip is captured you get a thumbnail image to make using your captured video clips super easy. You can then go into each clip and trim it further, selcting frame accurate in and out points!

    The Bin Area at the top left of the screen for accessing video or audio clips, transitions, graphics and effects.
    Video and audio clips can be dragged and dropped in your desired order onto the Storyboard timeline at the bottom of the screen. Transitions dragged to the Storyboard are performed in real time, with no tedious waits for rendering. Graphics are also dragged to the Storyboard and placed in the titling track. Your options in the Effects Bins include slo-mo, film look, color effects and more, all in real time.


    Titler
    Titler Icon designated by the letter "A" provides high quality True Type fonts in your choice of sizes, scroll or crawl (coming soon), drop shadow, rotation, and many other font options. The titler also includes a powerful drawing tool to create and manipulate complex shapes.

    Toolbox
    Toolbox Icon is where you can choose from a wide range of user options such as compression ratio, input sources, and even your choice of operating language (English, Spanish, German, French, Italian or Portuguese).

    Viewing Window
    At the top right of the interface next to the Bin Area is the Viewing Window. Instead of a pre-view, you get a real-view of each selected clip, graphic, transition and effect in real time. All at the instant you select them.

    This 1/4 screen Viewing Window features true YUV video color space, instead of deceptive RGB color of computer monitors. So what you see is really what you get.

    Expandability

    Standard user controls for ScreenPlay are a custom wired keyboard and mouse. On the keyboard you'll find labeled keycaps for convenient one-stroke edit commands.

    Also convenient is the optional wireless IR keyboard. This ScreenPlay accessory gives you error-free remote operation from across the room on your couch or easy chair.

    You can also add to ScreenPlay's internal 60 GB hard drive by plugging external media storage or backup into the Ultra-SCSI connector port.

    Screenplay includes a digital I/O upgrade with DV-1394 and a PCMCIA (PC card) port for inputting DV and digital still photos.

    So from simple controls to complex capabilities, ScreenPlay is designed to grow with you. Which is pretty magical in itself.

    Screenplay FAQs

    What type of compression engine does ScreenPlay use?
    Architecturally, the system could utilize any of the compression engines available on the market – M-JPEG, MPEG or Wavelet. We have chosen Wavelet because we feel it offers the best mix of quality and efficiency (hard disk utilization). M-JPEG offers excellent quality, but poor efficiency (it uses the most hard disk space to maintain its quality). MPEG offers the best efficiency (can compress the video more while still maintaining decent quality), but the poorest of the three in terms of quality – MPEG has a tough time with horizontal and vertical lines and with lots of motion, such as leaves blowing on a tree. Wavelet offers the best quality of the three – about a 20% quality improvement over M-JPEG at comparable compression settings – and an efficiency rating that falls between M-JPEG and MPEG. To summarize, we were willing to give up a little efficiency (versus MPEG) in order to gain the best quality (versus MPEG and M-JPEG). The Wavelet chip struck a great balance between the two, particularly considering the low cost of storage these days.

    Is there a file size limitation for ScreenPlay?
    ScreenPlay is more a digital appliance than a computer, and therefore doesn’t incorporate many of the computer metaphors such as file management. In ScreenPlay, a file is synonymous with a video clip; a collection of video clips (with audio, titles and effects) is called a project. The only limitation is that a video clip cannot exceed 36GB in size (2 hours and 20 minutes at the highest quality setting). If you ever encountered a situation, splitting the clip would resolve the issue.

    What software does ScreenPlay ship with?
    ScreenPlay ships with SP-edit, ScreenPlay's editing application, and SP-title, ScreenPlay's titler. SP-edit includes a transition package, color effects package, special effects package, graphics package and an audio package. Both SP-edit and SP-title are real-time applications.

    Will 3rd-party developers be able to create plug-ins for ScreenPlay?
    Absolutely! We support an open systems approach and encourage 3rd party development. 3rd-party development is currently underway – look for many exciting plug-ins to come!

    How do you upgrade the system?
    Upgrades are provided on CD-ROM and loaded via ScreenPlay’s internal CD-ROM drive.

    How many fonts does ScreenPlay come with?
    ScreenPlay supports TrueType fonts. The unit ships with 8 True-Type fonts(check your software disk under" Extras"), however the intent is that the end user access any number and variety of fonts via CD-ROM, provided they are True-Type.

    What types of video formats does ScreenPlay support?
    ScreenPlay supports S-video, composite video and DV (DV-1394 - via ScreenPlay's digital I/O upgrade). There are two sets of S-video and composite video inputs and outputs - one set of each, and the DV I/O, is conveniently located behind a front panel access door for camcorder input.

    How much video can I store on ScreenPlay's 60.0GB hard drive?
    That would depend on the quality setting you choose while recording. ScreenPlay's hard drive can hold between about 210 minutes at the highest quality setting (broadcast) to over 18 hours at the lowest quality setting (demo).

    When you add an additional external drive, is the internal drive disabled?
    No, both drives would be enabled, and ScreenPlay would view the combined storage as one drive. ScreenPlay would operate across both, seeing one 120GB hard drive (60GB internal + 60GB external) if you were to add an external 9GB drive, for example.

    Can I increase the amount storage?
    Yes, adding additional storage is convenient with ScreenPlay’s external Ultra-wide SCSI port, which can support an additional 13 SCSI devices – the sky is the limit!

    How much hard drive space does the operating system (OS) and editing applications use up?
    None. ScreenPlay’s extremely tight and efficient code is loaded in just 4MB of flash ROM. Quite amazing when you consider that the combination of popular PC-based editing applications with Windows NT© typically takes up about 160MB of hard disk space. The benefit here is pure A/V storage on your hard drives and the fact that your system continues to run even if your hard drive fails!

    What operating system does ScreenPlay use?
    ScreenPlay uses its own proprietary operating system. This operating system was designed from the ground up for editing, and the advantage is a stable, efficient real-time operating system.

    What is the PC card slot used for?
    The PC card (PCMCIA Type II) will be used initially to incorporate still images from digital still cameras – a large number of digital still cameras use Smart Cards©, Memory Sticks© and other memory devices that utilize PC cards as their interface to computers or other devices. There are many other uses planned for the PC-card slot in the future that will be announced as we come closer to release.

    How do I organize material that I am recording?
    Logging incoming video/audio is easy with ScreenPlay. You have two options. The first is to hit "record" to start recording, "stop" (international stop (square) symbol) to stop recording. As soon as you hit "stop", you have created a "clip" in the clips bin of ScreenPlay's editing screen. This is how you populate your clips bin. An attractive alternative is to hit the "break/split" button (or "break/split" key on the keyboard - two squares with forward slash between them) while recording. Each time you do this, you create a new clip - a great way to do a rough edit on the incoming material. The longest one clip can be - without hitting stop or break/split - is 36GB, or 2 hours and 20 minutes long at the highest quality setting.

    How do I record video and audio to ScreenPlay?
    Video and audio can be recorded to ScreenPlay via camcorder, tape deck or auxiliary audio source. Simply mouse click on the "go to record" button immediately below the interface's Viewing Window, or hold down the shift key and hit the "record" key on the keyboard (red dot). This will bring you to the record screen where you can choose what you want to capture - video & audio, video only or audio only - the source (which connectors on SP) and the quality setting. Hitting the record once again in this window will begin the record process.

    Screenplay Specs

    Signal Input

    Video connections
  • 2 S-video (Y/C), 2 composite, Digital (DV-1394) Audio connections RCA: VCR L/R, camcorder L/R, Aux audio L/R, microphone Timecode format
  • VITC and DV Timecode Sampling resolution
  • ITU-BT.601 (CCIR.601) 720x480 NTSC, 720x576 PAL

    Signal Output

    Video connections
  • 2 S-video (Y/C), 2 composite, VGA, SCART (RGB), Digital (DV-1394) Audio connections
  • RCA: VCR L/R, monitor L/R, stereo headphone 1/4" connection

    Internal Processing

    Internal video format
  • 16-bit YUV capture: 4:2:2 ITU-BT.601(CCIR.601) Compression technology
  • Wavelet (hardware CODEC), DV-1394 (hardware CODEC)

    System formats

  • NTSC (USA, Japan), PAL (Europe), PAL-M (Brazil), and PAL-N (Argentina) Internal video transfer rate
  • 20 MB/sec Peak compressed video rate
  • 4+ MB/sec Processor

    PowerPC Microprocessor

    Color correction
  • Real-time adjustments of brightness, contrast, saturation, red, green, and blue. White Magic™ automatic real-time white balancing. Transitions
  • Over 100 transitions (all real-time) including dissolves, covers, wipes, soft-edged effects, picture-in-picture and more. Special effects
  • 8 real-time special effects including strobe, smooth slow motion, film look and more. Graphics effects
  • Real-time graphic overlays with outline, extrusion, drop shadow and transparency envelope. Color effects
  • 21 real-time color effects including solarization, posterization, sepia, B/W and more. Audio format
  • 16-bit stereo Audio mixer
  • 4 stereo pair playback mixer

    Other

    Digital connectivity
  • Keyboard port, mouse port, serial port for MIDI, ultrawide SCSI port, PCMCIA (type II) slot (PC-Card), DV-1394 Hard drive
  • 60 GB internal drive Editing control/data entry
  • Custom wired keyboard and mouse Media entry/access
  • 40X CD-ROM drive for importing ScreenPlay video, True Type fonts, images, third-party effects and CD audio. Overall dimensions
  • 17.0" wide x 3.0" tall x 15.1" deep, 43.2 cm wide x 7.6 cm tall x 38.4 cm deep Weight
  • 14 lbs. (6.4 kg) Power supply
  • International wide range, auto-ranging, 80 watt SMPS (switch mode power supply)

    ScreeplayDV60 $3495


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