Complete your edit and add a special look to your production with the all new Magic Bullet Looks plug-in and stand-alone application. Take interlaced video & get the 24p look of film with Magic Bullet Frames. Color correct and apply a natural finish with Colorista and HD up convert with Instant HD! This workflow will transform your DV video into a professionally color-balanced HD masterpiece, ready for the Magic Bullet look of your choice that will surely impress your clients or investors.

Magic Bullet software is now available as ESD (Electronic Software Download). Just place your order and you will receive your serial number and download link with 1 business day of your payment being processed. Thank you!

Red Giant Software
Magic Bullet Looks
Set the Mood on Any Timeline

Magic Bullet Looks is the revolutionary new color correction tool to set the mood of a movie. Don't be fooled. Magic Bullet Looks is not just a film look tool. With Magic Bullet Looks, you can also correct the depth of field, set the mood and add many additional new effects. Looks is an entirely new stand-alone application AND a plug-in. Designed by industry leaders, the cutting-edge user interface makes it much easier to create Looks. Includes 36 tools for everything from simple exposure adjustment to radical color changes. This is a whole new way to define your image.

$359.95

Red Giant Software
Magic Bullet Colorista 1.0

Now that you've locked your edit, it's time to load Colorista to apply a natural finish, and make your image pop. Under the hood is the next generation Magic Bullet engine with real-time processing for quick review and rendering of SD and HD media. Colorista is ready for action with industry-standard color wheels for precise color control. Tweak the image further with saturation and exposure to make it balanced. Plus, isolate areas with an animatable mask shape�the easiest way to light up your talent. Colorista paired with Look Suite are the perfect tools for color finishing.

$199.95

NEW! Red Giant Magic Bullet Frames ESD

Start with ordinary interlaced video, apply Magic Bullet Frames' sophisticated algorithms, and you'll get the smoother, professional de-interlaced look of 24p film. Choose between motion-adaptive and field-blended approaches, and you'll get high quality footage at high speeds, right in your editor's timeline.

• New NTSC-to-24p and De-interlacing filters assure fast, high-quality output
• Shoot on low-cost video, and get the expensive look of film
• New plug-ins now make 24p conversion possible in a variety of popular video editing applications

$199.95

Magic Bullet Suite 2007
includes Magic Bullet Looks, Frames, Colorista & Instant HD

Combine the NEW Magic Bullet Looks with Colorista plus Instant HD and Magic Bullet frames for this complete editor's suite - all new for 2007! Complete your edit and add a special look to your production with the all new Magic Bullet Looks plug-in and stand-alone application. Take interlaced video & get the 24p look of film with Magic Bullet Frames* (Frames serial number included - will will be available for download in Dec 2007). Color correct and apply a natural finish with Colorista and HD up convert with Instant HD! This workflow will transform your DV video into a professionally color-balanced HD masterpiece, ready for the Magic Bullet look of your choice that will surely impress your clients or investors.

$719.95

Videoguys #5 Product of 2007
Magic Bullet Looks is now a stand-alone application that lets you load and customize hundreds of different color grades to your video. You can mix and match and modify and save them to create your own as well. It's a really nice interface and I found it very easy to learn. I like loading up different looks, then ‘reverse engineering' them by digging into the settings and playing with the controls. I wanted to try and create a more ominous look for some clips I have of my kids trick or treating. You may want to make your vacation video look more romantic, or make a cloudy day at the ballpark feel more like a spectacular summer afternoon. After a few hours of messing around, I was amazed at what I was able to do.

Magic Bullet Colorista is a plug-in that has really enhanced my workflow. Colorista makes it quick and easy to color correct all your footage. I know that all the advanced or professional NLEs have color correction tools built-in and that many of them have color tools that are so sophisticated and complex that you can spend hours just learning them. (Which is why I love Colorists so much - It's quick, simple and it gets the job done).

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Magic Bullet Looks
Set the Mood on Any Timeline!

Magic Bullet Looks is the revolutionary new color correction tool to set the mood of a movie. Don't be fooled. Magic Bullet Looks is not just a film look tool. With Magic Bullet Looks, you can also correct the depth of field, set the mood and add many additional new effects.

Magic Bullet Looks is the next generation of look tools for Magic Bullet Editors and Magic Bullet Suite customers and includes:
• Magic Bullet Looks plugin for After Effects, Final Cut Pro, Avid, Premiere Pro and Sony Vegas (NOTE: Sony Vegas 8 support coming Dec 2007)
• Magic Bullet LooksBuilder, a stand-alone application to pre-visualize looks on set or anywhere, using a JPEG or TIFF image. Look presets are portable and load into any of the editing hosts, so the same Looks created on set are the ones used to finish within the editorial suite. It's no longer necessary to have an expensive finishing system. You have hundreds of options with one click.
• Magic Bullet Misfire, a separate filter which adds film damage such as dust and scratches to artificially age a film.

Desert sunrise, Arctic tundra, nighttime urban streets: the look of your footage defines the mood. Now you can define the style of your video or film, regardless of on-set conditions, with powerful imaging tools. Choose from more than a hundred Look presets, all neatly organized into 10 categories, to help set the mood for everything from a wedding to the next Sundance original.

You also get Magic Bullet LooksBuilder, a stand-alone application that lets you pre-visualize looks on set or anywhere, using a JPEG or TIFF image. Look presets are portable and load into any of the editing hosts, so the same Looks you create on set are the ones you finish with in the editorial suite. It’s no longer necessary to have an expensive finishing system. Magic Bullet Looks provides hundreds of options with one click.

What is a Look? Traditionally achieved with filters, filming techniques or chemical processes, a "look" was any treatment applied to film stock to lend it a color, appearance, or mood. With digital editing, many more sophisticated effects are now possible. Often referred to as color correction, the process is similar to working in a virtual darkroom. Ordinary footage can be made to look like old films or TV, colors can be adjusted to turn a daytime shoot into film noir, and camera tricks can be simulated digitally.

A Designers Interface
For the first time, you can design and refine a look with a user experience that balances ease of use with the power of 36 distinct Look Tools. The new interface offers Quick Drawers for accessing tools and presets without taking up valuable space. Tool controls keep clutter to a minimum. Also, a linear-light processing engine provides fluid interaction using the power of your graphics card.

100-Look Library
More than one hundred unique Looks, conveniently organized by category in the Look Library, are a great starting point for defining the mood of any scene. The presets range from simple exposure and film process emulation to radical color changes. Best of all you can use the Look Theater to browse through the library using your own images—finding a look couldn’t be easier.

Looks with Legs
You can use Magic Bullet Looks as both a plug-in and a stand-alone application. The plug-in launches the LookBuilder design application, accesses presets and renders looks inside a variety of applications, including Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, and Avid Systems. The application lets you refine and create looks anywhere, from on set to your edit suite, using any image as a foundation. Go from pre-visualization to final output, all with the same look.

Magic Bullet Looks includes:
• Plug-in for Adobe After Effects, Final Cut Pro, Avid, Adobe Premiere Pro, & Motion
• Stand-alone LooksBuilder application runs on laptops for Looks generation anywhere Magic Bullet Misfire, which adds film damage such as dust and scratches to artificially age a film

Magic Bullet Looks - $359.95

Looks is also available in the Magic Bullet Suite 2007 - $719.95

Magic Bullet Colorista 1.0
Now that you've locked your edit, it's time to load Colorista to apply a natural finish, and make your image pop.

Under the hood is the next generation Magic Bullet engine with real-time processing for quick review and rendering of SD and HD media. Colorista is ready for action with industry-standard color wheels for precise color control. Tweak the image further with saturation and exposure to make it balanced. Plus, isolate areas with an animatable mask shape�the easiest way to light up your talent. Colorista paired with Look Suite are the perfect tools for color finishing.
• Includes a 15 minute tutorial done by Eric Escobar which covers basic color correction techniques & Colorista
• Familiar color correction tools that are easily accessible with simple color wheels and basic masking
• Use the same color correction tool in all your applications. Colorista ships as a native plug-in for all major hosts applications including Final Cut Pro (FX Plug), Motion, After Effects, Premiere Pro, and Avid AVX compatible systems
• Colorista provides better-looking results than the 3-way correctors built into most NLEs, and with simpler controls.
• Results that meet professional standards and generate visually pleasing results
• ACL-compliant color processing using a traditional Lift Gamma Gain model
• Fast, GPU-accelerated rendering with DeepColor RT
• Complete high-bit depth and full floating-point support to process 8, 10, 16 or 32-bit projects to guarantee perfect output What makes Colorista different?

Precise Color Balance
Colorista make your whites look white and your talent look their best with controls for modifying shadows, mid-tones and highlights. The familiar Lift, Gamma, Gain color wheels allow for easy adjustment of color balance and luminance with ultrasensitive control for precise results. Additional, Saturation and Exposure options let you makes flesh tones look natural, plus set the highlight and shadow levels exactly.

Real time DeepColor RT
Maximize your performance with the power of the DeepColor RT engine inside Colorista. Playback SD and HD (720p) projects in real-time by efficiently using your system’s graphics processing power. The next-generation DeepColor RT engine preserves quality in every application host so that 10-bit projects remain 10-bit.

Mask with Ease
Apply the correction just where you need it. With Colorista you can create a simple circular or rectangular shape to isolate a specific zone. No longer is it necessary to pre-mask a shot to deepen the color of a sky or redefine the actionable area of the shot. The animatable controls for area and feather let you work right in the canvas or composer window.

Benefits to using Colorista over the built-in host application tools
• The easiest and fastest 3-way color corrector for After Effects with full support for 8, 16, and 32-bit per channel projects
• Colorista performs like Premiere Pro's standard three way color corrector, but delivers results up to 5x faster with a fast graphics card, now that's productivity
• With Colorista you can finally do full 32-bit color correction at all times, with no shift in shadow colors and area masking directly in the Canvas window in Final Cut Pro. Plus, the exposure settings make it easy to work with common f-stop settings like plus or minus one-half stop
• If you like Motion but yearn for more powerful color correction tools then Colorista delivers with full support for fast GPU rendering and support for 8, 16, and 32-bit float projects
• You can get all the platforms in one package which means no matter what tool you use, you will have a familiar color correction plug-in at hand

Colorista 1.0 ESD - $199.95

Colorista is also available in the Magic Bullet Suite 2007 - $719.95

Magic Bullet Frames ESD - $199 value
Take interlaced video and get the 24p look of film, right from within your editor -- at high speed and high quality.

Start with ordinary interlaced video, apply Magic Bullet Frames' sophisticated algorithms, and you'll get the smoother, professional de-interlaced look of 24p film. Choose between motion-adaptive and field-blended approaches, and you'll get high quality footage at high speeds, right in your editor's timeline.

• New NTSC-to-24p and De-interlacing filters assure fast, high-quality output
• Shoot on low-cost video, and get the expensive look of film
• New plug-ins now make 24p conversion possible in a variety of popular video editing applications

Filters and Controls
The NTSC-to-24p and De-interlacing filters offer both a field-blended and a motion-adaptive de-interlacing approach that deliver great artifact-free video. Included in the filters are letterboxing and line offset controls to easily create mattes and adjust the image inside the letterbox area.

Fast Quality Conversion
Spend less time rendering. We created two new conversion algorithms: field blending for speed, and a new motion-adaptive algorithm that uses edge line adaptive de-interlacing to intelligently smooth the edges of moving areas in the final frame. Both of these approaches render much faster than previous versions. Speed and quality--what more could you ask for?

Any Host
Get true 24p conversion in every host editor from interlaced material (including NTSC, PAL, and HD interlaced formats) in Final Cut Pro, Premiere Pro, After Effects, Apple Motion, and Avid systems. The new filters supports greater than 8-bit per channel processing in all hosts. The new package will include Intel Mac support for updated applications.

Frames ESD- $199.95

Frames is also available in the Magic Bullet Suite 2007 - $719.95

InstantHD - $99.00 Value
Up-converts DV video into a variety of HD video formats!

Instant HD up-converts DV video into a variety of HD video formats. You can choose from a list of preset resolutions to make it easy to integrate DV video into your next High Definition production. When scaling from standard definition (SD) to high definition (HD), the missing pixels must be generated in an intelligent way. Instant HD provides a high-quality method for converting SD sources to HD within your favorite video application.

Features
• Professional level results with easy to use options
• Includes five simple controls: Output Size, Filter Type, Sharpness, Quality settings, and Antialiasing
• Output resolution presets lets you quickly choose the right HD output resolution
• Improve the final appearance with integrated sharpening
• Antialiasing smoothes the rough edges of DV video

IMPORTANT NOTE: The product is specifically designed to work with progressive (non-interlaced) images. That means that if you are starting with interlaced video such as a standard Sony PD150 DVCAM capture, you will need to convert the image to progressive in the host application before applying Instant HD. If you use a camera that has a progressive mode like the Panasonic DVX100 or the Canon XL2 there is no need to pre-process the material in any way.

Available in the Magic Bullet Suite 2007 - $719.95