Red Giant
Magic Bullet Editors v2.0

Developed at The Orphanage, by former Industrial Light + Magic visual effects artist Stu Maschwitz, Magic Bullet Editors provides digital video professionals with simple tools to transform the crisp, soap-opera look of video to the softer, more organic look of film. Select from over 65 custom-designed Looks or create and save your own.

$349.95

• Make any video source look like film including DV, HDV, HD, Beta Cam & DigiBeta
• NEW Includes 65 presets that mimic popular TV and film "looks"
• Includes looks inspired by The Matrix, Traffic, & Three Kings
• NEW Compression Correction™ engine removes DV & HDV artifacts for a smoother results
• Create & save your own unique looks
• Soften the harsh edges & over saturated colors of video
• Provides 14 filters that accurately mimic damage of old film
• Film damage includes grain, splotches, scratches & projection artifacts
• NEW Uses proprietary DeepColor™ RT technology delivering the highest quality output in up to real-time
• Optimized for Power Mac G5 & Intel Pentium 4

Uses:
• Create and save your own unique looks that can be automatically used on future projects
• Adjust the mood to match the scene or dialog throughout your movie using a variety of different looks
• Shoot projects on video that would otherwise require film. We won't tell!
• Shoot your video project color neutral, leaving flexibility in post to choose the best "look" finish
• Set up a post production service to process a film look for video
• Give a wedding video a unique, warm and high-end feel, it will command a premium.
• Used by NBC, ABC, Disney, and Time Warner, on thousands of professional projects from Vanilla Sky to Nike commercials.

Red Giant
Magic Bullet Colorista v1.0

Now that you've locked your edit, it's time to load Colorista to apply a natural finish, and make your image pop. Under the hood is the next generation Magic Bullet engine with real-time processing for quick review and rendering of SD and HD media. Colorista is ready for action with industry-standard color wheels for precise color control. Tweak the image further with saturation and exposure to make it balanced. Plus, isolate areas with an animatable mask shape the easiest way to light up your talent. Colorista paired with Look Suite are the perfect tools for color finishing.

$199.95

• A great compliment to Magic Bullet Editors
• Includes a 15 minute tutorial done by Eric Escobar which covers basic color correction techniques & how to use Colorista
• Familiar color correction tools that are easily accessible with simple color wheels & basic masking
• Use the same color correction tool in all your applications. Colorista ships as a native plug-in for all major hosts applications including Final Cut Pro (FX Plug), Motion, After Effects, Premiere Pro, & Avid AVX compatible systems
• Colorista provides better-looking results than the three-way correctors built into most NLEs, & with simpler controls.
• Results that meet professional standards & generate visually pleasing results
• ACL-compliant color processing using a traditional Lift Gamma Gain model
• Fast, GPU-accelerated rendering with DeepColor RT
• Complete high-bit depth and full floating-point support to process 8, 10, 16 or 32-bit projects to guarantee perfect output

Red Giant
Instant HD v1.0

Instant HD up-converts DV video into a variety of HD video formats. You can choose from a list of preset resolutions to make it easy to integrate DV video into your next High Definition production. When scaling from standard definition (SD) to high definition (HD), the missing pixels must be generated in an intelligent way. Instant HD provides a high-quality method for converting SD sources to HD within your favorite video application.

$99.95

• Professional level results with easy to use options
• Includes five simple controls: Output Size, Filter Type, Sharpness, Quality settings, and Antialiasing
• Output resolution presets lets you quickly choose the right HD output resolution
• Improve the final appearance with integrated sharpening
• Antialiasing smoothes the rough edges of DV video

The product is specifically designed to work with progressive (non-interlaced) images. That means that if you are starting with interlaced video such as a standard Sony PD150 DVCAM capture, you will need to convert the image to progressive in the host application before applying Instant HD.

If you use a camera that has a progressive mode like the Panasonic DVX100 or the Canon XL2 there is no need to pre-process the material in any way.

Uses:
• Integrate SD video into your next HD project
• Up-convert NTSC or PAL Standard Definition to High Definition
• Up-convert NTSC or PAL Standard Definition to High Definition
• Convert web cam and cellphone source material to Standard Definition video
• Scale SD video for pan and scan adjustments
• Use Instant HD output with Magic Bullet to deliver professional "film look" HD masters
• Scale still images to HD
• Conform standard defintion motion graphics for high definition broadcast