At the end of last year, Adobe Premiere Pro hit its 25th anniversary after launching in November in 1991. Oliver Peters reports on Adobes celebration with the help of grammy-winning band Imagine Dragons.
To commemorate this quarter-century milestone, Adobe is kicking off Premiere Pro’s 25th Anniversary today. Adobe is celebrating through a special contest
with the help of Imagine Dragons. The Grammy-winning band has teamed up with Adobe to give fans and aspiring producers the chance to co-create a music video. In an industry first, Imagine Dragons is offering total access to the raw footage shot from their music video of Believer, which was posted on YouTube March 7. At this writing, it’s already garnered over seven million views.
Integrating these video clips, fans can cut their own version using Premiere Pro (and Creative Cloud) to enter Adobe’s Make the Cut contest. Entries will be judged by a panel of industry pros, including Angus Wall (Zodiac, The Curious Case of Benjamin Button, The Social Network, The Girl with the Dragon Tattoo), Kirk Baxter (The Curious Case of Benjamin Button, The Social Network, The Girl with the Dragon Tattoo, Gone Girl), Bill Fox (Straight Outta Compton, Hustle & Flow, Band of Brothers), Matt Eastin (director for Believer), Vinnie Hobbs, an award-winning music video editor who has worked with Kendrick Lamar and Britney Spears, Imagine Dragons and Ann Lewnes (Adobe CMO).
The winner of the contest will claim a Grand Prize of $25,000. Adobe will also award bonus prizes of $1,000 each and a year-long Creative Cloud subscription in four special categories:
Fan Favorite: The most liked video by fans on the Adobe Creative Cloud Channel on YouTube.