Studio Monthly by Barry Braverman

Elixirs for your Digital Health

Many of us belong to health clubs with the latest equipment, workout programs and smoothie bars. Some of us even pay thousands of dollars every year for the privilege to belong to such facilities. So why is it we don’t use them more often, or in some cases, at all?

The answer is almost always the health club is not so convenient to use. Given the obligations of school, work and kids, it’s no wonder we have difficulty making the time. If you’ve got to drive, there’s traffic and parking, which at many clubs is a hassle. In fact, studies have shown that members of health clubs are much less likely to use them if the clubs exceed ten minutes in total travel time from work or home.

This rule of use versus non-use also applies to our digital tools. There is a great deal of software out there that offers remarkable power and features but is far too complex to figure out or incorporate easily into one’s workflow. In their own way, these programs are also located too far away, and so, like the health club, are likely to go unused.

Sorenson Squeeze 7

Since 2001 I’ve been an ardent fan of Sorenson Squeeze, one of three most essential programs for the digital video craftsman. Yes you need Photoshop, yes you need your NLE – and yes you need Sorenson Squeeze. read more...