 Regular readers will know that, while there are certain applications that I like a lot, I generally prefer a conceptual approach to teaching technology skills. I’d rather see a class on written communication or desktop publishing than a class on Microsoft Word, for example. A class on web design is, I think, more useful than one on Dreamweaver, even if Dreamweaver is the tool of choice for the class. And, whenever possible, schools can save money by teaching principles and concepts using open so
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 When you look at Adobe CS Production Premium’s video production tools - Premiere Pro, After Effects, Encore, Audition, and Photoshop - many if not all could be considered industry leaders in their own right. But it’s how they share assets that makes the suite such a powerful performer.
Applications in Adobe CS Production Premium share assets in several ways. The goal? To save you time, reduce your work load, and ensure your assets retain their original quality throughout the video production
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 Hurry! Time is running out and so are supplies.
Crossgrade from your exisiting NLE software at these discounted prices now thru 10/31!
Fantastic deals when you crossgrade to Adobe Production Premium & Premiere Pro, Avid Media Composer, Sony Vegas Pro and Grass Valley Edius!! Save even more when you bundle you crossgrade with I/O hardware, storage, Blu-ray and more!!
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 Mac + Thunderbolt + MXO2 + Adobe, Avid or Apple = AWESOME!! The latest iMac, Mac Mini and Macbook Pro are now very powerful NLE platforms – for every level of video editing - even for professional post. With the addition of the new Thunderbolt hi-speed connectivity port, these machines will give you the ability to add the Matrox MXO2 family of I/O devices for professional workflows!
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 Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity “Adobe Premiere Pro CS5.5 is helping me become a more effective director, because I can see what I have shot-wise on the spot and make better creative decisions from there.”
Vincent Laforet
Photographer, storyteller, director
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 While everyone has seen the complex animated 3D title sequences and lower thirds for popular sports shows, chances are that few outside the world of pro video are familiar with the software that is used to create them. One of the leading applications in this area is Red, from BorisFX.
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 Apply the power of Adobe creative tools to projects from other NLEs
Bring the creative benefits of Adobe tools to your entire production project, exploring new possibilities with Adobe® After Effects® and other Adobe software. As you work in Adobe Premiere® Pro, you can collaborate more efficiently with colleagues by importing and exporting Final Cut Pro and Avid projects.
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 Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal. It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!
I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance. I was methodical in setting up my system and in trying to create real-world tests that would e
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 Premiere Pro in Adobe CS 5 was a watershed release. The program was written from the ground up in 64-bit environment that is fully exploited on the Mac OS X and the very stable Windows 7 system. The kind of hiccups running Premiere in a 32-bit funky Windows XP operating system are mostly banished. Refinements to this aspect of the engine in CS5.5 is that the 64-bit addressing of using the CPU cores has been further optimized improving overall stability when editing projects with large files, i.e
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 Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.
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 Matrox® Video Products Group today announced the immediate availability of Thunderbolt™-enabled Matrox MXO2™ I/O devices as well as Thunderbolt adapters for existing customers. Developed by Intel® with collaboration from Apple®, Thunderbolt is a high-speed I/O technology running at 10 gigabits per second that brings together high-speed data transfer and high-definition (HD) display on to a single cable. Thunderbolt is currently available on all new Macs.
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 You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re
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 I finally downloaded the FCP-X trial and explored the application for a full day. Prior to this, I used it briefly for two hours. But now, while spending all day trying to make something with it, I discovered that I disliked just about everything about it. Every minute I spent using it made it worse because it was backwards from the way I like to work. But I guess that is how it is designed…to be unlike any other NLE, and to do things very differently. But is the different way better? Not f
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 In this article, Walter Biscardi discusses the state of Post Production as he sees it in these months since the June release of FCPX, including comments on the latest 10.0.1 release.
It's been five months since the "big sneak peek," and three months since "everything changed in Post." I was asked recently, "So where do we stand now? What's everyone doing?" Well from where I'm sitting and the conversations I'm having with many Final Cut Pro folks in the industry, there are three camps forming
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 MAKE THE SWITCH TO ADOBE® CREATIVE SUITE® 5.5 PRODUCTION PREMIUM®
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Start Your Soundtrack Right From Adobe Premiere Pro CS5.5 or CS5.0
When you install SmartSound’s plug-in for Adobe Premiere Pro CS5.5 / 5.0 you can quickly access a soundtrack that is customized to your needs.
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