 Without the least bit of exaggeration, many people have said that this is the perfect storm of change and with this change there's an opportunity to thrive from it. That's where Adobe's been focusing - how to make our customers succeed in this storm of change.
This will be the first of a two part entry. Here, I will outline the challenges that broadcasters are facing and how Adobe can help address them. In the second part, I'll provide some feedback I've gotten from executives on their bu
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 Adobe has succesfully generated a hype leading up to the launch of Creative Suite 5. Through various sites fragments were’leaked’. This created the so called buzz that was picked up and redistributed by the social networks.
Exciting and fun for marketing research, but what is do we at Animotion think of CS5? Is it worth to upgrade? And if so, when? At several locations, the new options for After Effects and Premiere Pro get coverage. We’ve tried put pros and cons of upgrading in perspective:
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 Stay in the creative flow with Adobe CS5 Production Premium as breakthrough performance, integration, and collaborative flexibility sweep aside obstacles in your workflow. Finish your HD projects as quickly as SD thanks to native 64-bit support in Adobe Premiere® Pro, After Effects®, and Photoshop® Extended and the new Mercury Playback Engine in Adobe Premiere Pro.
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 Matrox definitely won the “surprise announcement” award from this year’s NAB with its Avid partnership. This gives Avid editors around the world the hardware that they have been desperately needing.
Matrox’s MXO2 Mini is definitely a device that will get some serious attention from Avid editors, but that’s not all that Matrox had up its sleeve. They also announced the ability to accelerate Mercury through its MAX line of products
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 If I were to take a long-term view of the successive Creative Suite (CS) releases from San Jose, Calif.-based Adobe Systems, I would equate them to a product created a bit further north in Napa Valley. As you may recall, for most Windows-based users, CS3 was a bit thin—Mac compatibility was the most prominent new feature. At some point, seemingly late in the game, it felt like Adobe measured the value of CS3 for Windows users, decided it was weak, and bought Serious Magic so it could throw OnLoc
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 MacVideo live from the NAB show
FCPUG NAB SuperMeet: Jason Levine shows off Adobe CS5
Recorded live at the FCPUG NAB SuperMeet, April 13, 2010.
Dennis Radeke - Business Development Manager Broadcast and M&E, Adobe Systems Inc.
In-depth discussion with Dennis Radeke, Business Development Manager Broadcast and ME, Adobe Systems.
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 With the announcement of Adobe’s new version of their Creative Suite, CS5, they are delivering a new version of Premiere Pro. This review is based on a beta version of Premiere Pro CS5 but from my time spent working with the program it was much more stable that much of my Premiere Pro CS4 experience, and very fast. I think it’s safe to say that this beta version of the software that Adobe delivered to the press ahead of its April 12 launch was a nearly finished version, minus some documentation,
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 Rather than tell you my favorite new features of Premiere Pro CS5 and the new video suite, I’d thought I’d blog about some comments I heard on the NAB show floor today.
Attendee on GPU acceleration in Premiere:
“I recently bought a new computer that did not have a supported Mercury hardware card(NVIDIA CUDA) and I was relieved to see that Mercury running in 64 bit software mode was totally fast. I just spent a ton of money on an ATI card and it looks like it will work great with Mercury.
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 AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, today announced support for Adobe® Creative Suite® 5
Production Premium software across its full line of KONA cross-platform video I/O cards and the Io Express portable I/O interface. AJA's new plug-ins also provide support for the Adobe Mercury Playback Engine and
64-bit processing for fast, efficient and stable performance and productivity.
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 Adobe’s new Mercury technology will be officially announced on April 12th, at the start of NAB 2010. Anyone who has seen a Mercury demonstration knows that it is quite impressive, and may attract a large number of Final Cut Pro users to “jump ship” and switch to CS5 when released. At the crux of the compelling features is not only that Premiere CS5 can natively edit long-GOP H.264 (i.e. raw footage from Canon 5D MKII, Canon 7D, and recent Kodak & Sanyo cameras) with real time transitions, and th
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 Now that the word is out - April 12th is the big day when ALL of CS5 will be announced, I'm seeing a lot of misinformation on Twitter over what's necessary to take advantage of Premiere Pro CS5 and the Mercury Playback Engine:
1. It won't run on laptops. FALSE I'm running it today on my MacBook Pro, and taking full advantage of 64-bit goodness and multicore optimization. Even though there's not a supported GPU in my MacBook, the performance gains over CS4 and CS3 are very significant. In m
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 We all knew it was only a matter of time before Adobe delivered the next update to their suite of applications. The launch date has been announced: we can expect Adobe CS5 on Monday, April 12 at 8 am pacific, 11 am eastern. Astute observers will notice that that date is the first day of the open exhibit floor at NAB 2010. Coincidence? I think not. Adobe is going all out with this launch as they’ve also launched a website where you can keep track of all the buzz and even log in with your Adobe ID
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 Last week, Adobe invited a variety of well-known people in the industry to come get a closer look at what they’ve been working on, and to provide feedback on their direction. To Adobe’s credit, this was no “preaching to the choir” session; many of those invited were FCP and Avid editors, and several current users gave Adobe personnel an earful both publicly and privately. It was also made clear to us that no specific product versions or release dates were being discussed, and that we couldn’t re
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 We’ve decided to give you guys a Sneak Peek of our new Mercury Playback Engine, which will be featured in a future release of Premiere Pro. This new “Engine” is a total gamer changer for NLE users allowing an “off the shelf” nvidia graphics card to handle the heavy requirements of today’s HD workflows.
The Adobe Mercury technology also allows users to get more power from their CPUs. By using GPU and CPU in parallel, you get unbelievable performance running in a clean 64 bit operating system
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 Lets start with the big, bold, brash, brazen, big-time, blow-your-mind (are there any other 'big' adjectives I've missed?) statement about the Adobe® Mercury Playback Engine: It is a game changer.
Haven't heard about the Mercury Playback engine yet? Good - Read on!
Let's start with the back-story or history on the Adobe Mercury Playback engine. Back at IBC in September, the show happened in Amsterdam and while Adobe was there talking about several things including Adobe Story - over at
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