 With its top-of-the-line media management tools, generous suite of high-end software, and impeccable history, the Avid Media Composer 5.5 suite is perfect for any editor who is looking to take their editing to the next level.
Ever since introducing Media Composer back in 1989, Avid has claimed a large section of the video editing market by making its editing software a standard for others to live up to. This was due not only to Avid's early foray into the world of nonlinear editing, but as a
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 According to Videomaker, film and video editors of all types will be kicking off the New Year right with Avid. We’re pleased to share that the January 2012 issue features Avid Studio as one of the best home video products of 2011 and also includes an in-depth review of professional editing software, Avid Media Composer 5.5, calling it out as “a force to contend with in the editing world.” [Editor’s Note: Media Composer 6 now shipping]
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 OK, here’s a little follow up to my Media Composer 6 review. In that review I mentioned that you could label your clips via a small palette of colors. Well, there is actually a way to open up that choice of colors…to get to the full color palette including the Color Wheel and Crayon options. All you need to do is Option+Command+click (or Opt+Cmd+CNTRL click if you use a trackpad) to have access to the full color options:
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 Got FCP? Got Kona or Decklink or MXO2?
Crodssgrade to Media Composer 5.5 for $995 (while supplies last) and register before Nov 15th to get a FREE upgrade to MC6!!
Videoguys.com took advantage of a special purchase opportunity that allows us to offer Apple Final Cut owners the "crossgrade" to Avid Media Composer 5.5 for just $995 while supplies last and a FREE upgrade to the new Avid Media Composer 6. Here's how you can take advantage of this last chance offer:
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 Media Composer is Avid’s Non-Linear Editing (NLE) suite for video and film post-production. It’s one of the four heavy weights next to Final Cut Pro, Lightworks, and to a lesser degree Adobe Premiere. Media Composer is a total solution for editors: it has powerful video editing capabilities, but also powerful integrated audio tools, and even special effect capabilities.
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 Crossgrade price will increase to $1,495 as soon as we sell-out! $995 Only While Supplies Last!!
Avid Media Composer 5.5 "Crossgrade" Bundles
for Apple Final Cut Editors are Still Available at Videoguys.com
Your choice Avid Media Composer 5.5 Crossgrade with either Matrox MXO2 Mini or Glyph GTO62E 4TB for just $1,495!!
Are you ready to upgrade your Mac? If you're a Final Cut Pro editor in need of a new editing program. or a former Avid editor who made the switch to Final Cut and w
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard
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 You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re
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 I finally downloaded the FCP-X trial and explored the application for a full day. Prior to this, I used it briefly for two hours. But now, while spending all day trying to make something with it, I discovered that I disliked just about everything about it. Every minute I spent using it made it worse because it was backwards from the way I like to work. But I guess that is how it is designed…to be unlike any other NLE, and to do things very differently. But is the different way better? Not f
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 Just as the computer manufacturers discuss the post-PC world, I believe the film and video industry has entered the post-FCP world. For over a decade Apple has steadily gained NLE market share and set the standard with its Studio software configuration. In addition to the popularity of Final Cut Pro, DVD Studio Pro owned the DVD space for Mac-based authoring shops. The integration of Color launched new opportunities for entrepreneurial colorists. In spite of these gains, Apple tossed it all out
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 In this article, Walter Biscardi discusses the state of Post Production as he sees it in these months since the June release of FCPX, including comments on the latest 10.0.1 release.
It's been five months since the "big sneak peek," and three months since "everything changed in Post." I was asked recently, "So where do we stand now? What's everyone doing?" Well from where I'm sitting and the conversations I'm having with many Final Cut Pro folks in the industry, there are three camps forming
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. The comments below have been added to our Videoguys' Options for Final Cut Editors blog post, but I felt they were also worth sharing as a new blog post.
For me the most important thing in the update isn't actually included in 10.0.1 at all. Rather it is this very important information found at the bo
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 ATTENTION Apple Final Cut Editors:
This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11
Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st.
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 Breaking news from the show floor this morning at IBC 2011: Due to the tremendous response for our current Final Cut Pro Crossgrade promotion, today we’re pleased to introduce that beginning October 1, 2011, we’ll be offering a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase Media Composer, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS na
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 Now is the time to upgrade your NLE to the very latest version. Often times our customers do not realize that they may qualify for an even better deal. That is why we've put together this NLE upgrade Matrix, so that you can find the right upgrade for you based on the software you already own. because we run different promotions and upgrade prices can change, we have used the MRSP price for this chart. Click through the part number for our pricing and to order.
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