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Oct
2
Avid, Sorenson Media Partnership Makes Editing-to-Publishing Seamless
by: 
 10/02/2009 9:41 AM
Sorenson Media today announced that the latest versions of Avid® video editing solutions – Media Composer® (4.0), Symphony™ (4.0) and NewsCutter® (8.0) – integrate Sorenson Squeeze 5, providing users a seamless process for editing and encoding the highest quality video content in the most popular formats. Read More
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Oct
2
AVID MC 4.0 – INSIDE LOOK AT MIX & MATCH
by: 
 10/02/2009 9:37 AM
If you are like me, when you hear a company say “hey, we mix and match formats and frame rates, all in real time and all at broadcast quality,” you ask, “how on God’s green Earth can you do that?” Read More
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Sept
29
Avid Media Composer 2009
by: 
 9/29/2009 10:40 AM
As a whole, Media Composer 3.5 and now 4.0 are very healthy updates to this professional editing tool. It proves that even in challenging financial times, Avid is continuing to invest in its development effort. This gives experienced users a reason to stay with Media Composer and first time Avid editors a toolset that’s hard to resist. Read More
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Sept
18
Avid Media Composer 4.0 rolls out, properly mixed frame rates possible?
by: 
 9/18/2009 9:32 AM
Avid has continued on their path of regular, usable, functional updates for their popular editor Avid Media Composer. Last week at IBC Avid surprised many when they rolled out version 4.0. Is this version (to use a tired cliche when talking about software upgrades) a revolutionary upgrade or just an evolutionary update? I think it depends on who you ask or what your needs are.

While 4.0 doesn’t include anything as (seemingly) revolutionary as Avid Media Access it does include one feature t Read More

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Sept
14
Splice Here: What's New in Media Composer 4
by: 
 9/14/2009 12:39 PM
Avid unveiled Media Composer version 4.0 today (press release). The headline feature is what Avid is calling Mix and Match — the ability to combine different frame rates in the timeline and play them without rendering. The demos I’ve seen are impressive. It’s so simple that there is almost no user interface. Read More
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Sept
11
Avid Accelerates Customer Workflows with New Editing and Production Asset Management Solutions
by: 
 9/11/2009 1:50 PM
Avid® today introduced new versions of its Media Composer® (4.0), Symphony™ (4.0), NewsCutter® (8.0) professional editing software and Interplay® (2.0) production asset management system. Reinforcing Avid’s commitment to providing open and flexible solutions, these new offerings enable broadcast and post production professionals to lower production costs and enhance their productivity Read More
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Jul
14
What is the Difference Between Consumer Video Editing Software and 'Real' NLEs (Non Linear Editing)?
by: 
 7/14/2009 2:19 PM
Inexpensive Consumer Video Editing programs like Pinnacle Studio, Adobe Premiere Elements, Sony Vegas Movie Studio, Apple iMovie, Windows MovieMaker are easy and fun to use. In fact, I think they are pretty amazing. While these products can be purchased for less then one hundred dollars they deliver a level of performance and features that would have cost 10 times as much just 5 years ago! While these products allow you to edit your video, create slideshows, author DVDs and export them to the we Read More
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May
15
Videoguys NAB Report - Avid Technology
by: 
 5/15/2009 11:58 AM
The buzz around the Avid booth wasn't about new products, but rather a new corporate logo and identity. The new Avid logo uses shapes familiar to video editors to make the word AVID. I must admit that at first glance I liked the logo, but it took me a couple of double takes before I realized the shapes spelled out the word Avid. When you see the logo created using images of people using Avid products it becomes even more powerful. Over the past several years Avid has been acquiring companies lik Read More
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