 One of the biggest benefits of the Final Cut Studio bundle of applications, is that it truly replicates all the parts of most facility service offerings: edit (Final Cut Pro), audio editing/mixing (Soundtrack Pro), color grading (Color), motion graphics (Motion) and compression/web/authoring (Compressor, DVD Studio Pro). Apple has done this better than its competitors, making it easy to stay within the Apple/Final Cut ecosystem.
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 BACK TO SCHOOL SPRING SEMESTER SPECIALS!
GET THE HOTTEST TITLES AT THE PRICES THAT FIT YOUR BUDGET!
ATTENTION HIGH SCHOOL & COLLEGE STUDENTS, TEACHERS & FACULTY!
YOU QUALIFY FOR THE FOLLOWING VIDEO EDITING SOFTWARE ACADEMIC PRICES!
Adobe Production Premium CS4, Avid Media Composer 4, Apple Final Cut Studio, Sony Vegas Pro, Grass Valley Edius, Boris Coninuum Complete, Red Giant Magic Bullet, Telestream Wirecast, Sorenson Squeeze and more!
Just place your order online and e-m
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 I made this post on one of the many listservs I participate in. I thought it would be good to share on our blog as well.
One of the things I found so amazing about Avatar was the facial imagery of the cat people and the live actors. With 3D it was like you were right next to them. Sure the action scenes were intense, but it was the immersive effect of the lush planet and the creatures that made it such a powerful experience.
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 Interest in stereo 3D storytelling has been rekindled over the past couple years. Always responsive to industry needs, Avid is leading the way “back to the future” by bringing editorial solutions to your stereoscopic 3D workflows. Helping to meet the many challenges inherent in the creation of 3D content, Avid provides features that enable you to view edits directly in stereo 3D without having to leave the edit suite.
Now, Avid has the technology you need to significantly enhance the viewing
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 Continuing on an article in the last Pro Video Coalition newsletter, The Basics of Avid Media Composer for a Final Cut Pro Editor, this article will look at a number of other functions and how they differ from Final Cut Pro to Media Composer. One of the main reasons why I’m writing these articles is that Avid offers a free, full-featured demo of Avid Media Composer 4 available for download. When I wrote the first piece that demo was only for 14 days. They have since upped the time for this trial
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 Telling a riveting, end-of-the-world story can be challenging when there are over 1,400 visual effects wreaking apocalyptic chaos on screen. But for the editing team behind 2012, Media Composer® software helped them pre-visualize sequences and collaborate across two countries, from the production’s beginning to end, to craft the intricate storyline.
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 Upgrade Avid Mojo to Media Composer Mojo DX and Save 33% - Now only $4,995!! (expires 12/08/09)
Got an Avid® Mojo® or Mojo SDI interface? Gain higher performance and real-time editing with the newer Avid Mojo DX interface. For a limited time, trade in your old interface towards a Media Composer® Mojo DX system and save 33% off regular upgrade pricing.
Capture SD and HD digital material
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 MC4 is a knockout. Well thought-out, it’s a flexible, sophisticated, solidly-performing workhorse. These new implementations place it firmly back in the game. As it continues to evolve, the decision to choose between the competing platforms is getting harder and harder to make.”
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 Back in the summer we started talking about Windows7 and how we couldn't wait for it to be officially released. We told you that we would be updated our DIY7 build and posting a new article once we had the chance to test it.
We built it, we tested it, we love it! JACKPOT!! We dare you to build a better, faster, more stable system for video editing for under $2,000
We've run Avid, AdobeCS4 and Vegas Pro 9 on it so far. We'll be testing the Matrox MXO2 Mini next
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 Recommendations for Videographers & Editors at Every Price!
In these difficult economic times the one thing that is on everyone's mind is savings and value. We've kept that in mind with this year's Videoguys' Holiday Gift Guide. We've broken the guide into several categories that I think will help make your holiday shopping easier: Gizmos & Gadgets, Blu-ray Disc Authoring, Upgrades, Hardware, Plug-Ins, and Training.
We realize that many of you are shopping for yourselves, but that doesn't
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 Upgrade Avid Mojo to Media Composer Mojo DX and Save 33% Got an Avid Mojo or Mojo SDI interface? Gain higher performance and real-time editing with the newer Avid Mojo DX interface. For a limited time, trade in your old interface towards a Media Composer Mojo DX system and save 33% off regular upgrade pricing.
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 Avid Media Composer is one of the oldest video-editing programs. It was cutting feature films when Premiere was looking at postage stamp-sized video and Final Cut wasn't even a gleam in the eye of Apple. So what can you do new with a program that's well into its teens? The answer: refine, refine, refine - and that's what Avid has done with Media Composer 3.5.
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 Those of us who have been editing for a while, remember Avid becoming the “product we love and the company we hate,” starting around the new millennium. With two aggressive leadership changes in the last few years, those days appear to be over. With the release of V.3.5 of Media Composer and Symphony, the revamped company is showing that it really cares what we think again.
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 In its hey-day, Media Composer dominated the NLE landscape — the big boys on the block, dictating features, methodology, and, especially, price. The fact that you had to buy Composer’s expensive hardware didn’t hurt their bottom line either.
At the same time, they were expanding, acquiring and developing a diverse group: Softimage, Sibelius, Digidesign, and others… spreading themselves thinner.
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 People like competition for its own sake, so the NLE argument – just like other platform wars – never dies. In the past year, Apple and Avid have broken new ground with very solid updates to their flagship editor applications. Apple with its introduction of the “new” Final Cut Studio, featuring Final Cut Pro 7 – and Avid, first with Media Composer 3.5 and now 4.0.
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