 Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid® today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than eve
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 The Vegas Pro 11 collection combines the power of Vegas Pro with the elegance of DVD Architect to provide a dynamic and efficient environment for video and broadcast professionals. With extensive format support, unmatched effects processing, superior audio support, and a complete array of editing tools, Vegas Pro 11 gives you the creative freedom you need to produce projects with outstanding results.
Order Vegas Pro 10 now and get a FREE Upgrade to Vegas Pro 11 direct from SONY. In order t
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 Breaking news from the show floor this morning at IBC 2011: Due to the tremendous response for our current Final Cut Pro Crossgrade promotion, today we’re pleased to introduce that beginning October 1, 2011, we’ll be offering a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase Media Composer, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS na
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 Matrox have taken a different approach to Thunderbolt connectivity with their I/O products compared to other manufacturers. Instead of building new models with Thunderbolt connectors, the adaptor allows new and existing products to use the superfast technology.
At IBC 2011, Matrox Electronic Systems Ltd announced their solution to bring their products up to date with Thunderbolt connectivity. The Thunderbolt adapter is available for $199 for customers who have an MXO product already. So the p
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 AJA Video Systems is announcing the release of AJA Control Room, a unified cross-platform application for controlling selected AJA KONA and Io products to enable capture, conversion, playback, VTR control and output. In addition, a separate new AJA Control Panel can be launched independently or from AJA Control Room, providing powerful configuration and at-a-glance viewing of settings. Available for Mac OS X and Windows as no-cost, downloadable applications, AJA Control Room and AJA Control Pane
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 NVIDIA introduced today NVIDIA® GPUDirect™ for Video, a technology that enables application developers to deliver higher quality, more realistic on-air graphics -- or take faster advantage of the parallel processing power of the GPU for image processing -- by permitting industry-standard video I/O devices to communicate directly with NVIDIA professional Quadro® and Tesla™ graphics processing units (GPUs) at ultra-low latency.
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 Io XT Provides Complete Video/Audio Capture and Playback in a Feature-Rich, Portable Device
Io XT connects to a Thunderbolt enabled Apple computer via a single cable. An additional Thunderbolt port is provided, allowing daisy-chaining to other Thunderbolt peripherals like high bandwidth storage and high-resolution displays through a single interface; simplifying the connection of multiple devices and creating a very portable package. In addition to the wide range of supported capture and pla
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 AJA Video Systems streamlined lens to post workflows with the introduction of its Ki Pro family of portable video recorders. The newest product in that family, Ki Pro Mini has been in high demand, facilitating direct camera-to-edit workflows that eliminate the time consuming video encode step. AJA is working jointly with Avid(R) to build support for the Avid DNxHD(R) video codec into Ki Pro Mini, enabling further production efficiencies to Avid Media Composer(R).
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 This week the Adobe video solutions team is over in Amsterdam at IBC, Europe’s largest show for broadcasters. We announced new video delivery solutions and we’re highlighting our recent momentum that enables media professionals to create, deliver, and monetize premium video more efficiently and across more platforms and devices. Adobe is committed to helping our customers and partners streamline their entire creation to delivery video workflows for any screen and ultimately – help them find new
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 Boris Continuum Complete 8 AE delivers the most comprehensive VFX plug-in suite ever created for Macintosh and Windows versions of Adobe After Effects and Premiere Pro CS5.5, CS5, CS4, and CS3. A whopping 200+ filters include 3D Objects such as Extruded Text, 3D particle effects, image restoration tools, lens flares and lights, keys and mattes, 3 Way Color Grading and other color correction tools, time-based effects such as Optical Stabilizer, warp and perspective effects, and blurs, glows, and
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 Matrox MC-100, a dual SDI to HDMI mini converter that supports a wide range of display resolutions through 3G, Dual Link, HD, and SD-SDI will be introduced at IBC2011 on September 8. This single portable unit can be used as an HD-SDI switcher, a distribution amplifier, a multiplexer, and a 3D processing unit, making it the most versatile mini converter on the market
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 G-Technology™ Demos a Two-Drive 8TB G-RAID™ Thunderbolt® External Storage Solution With Blazing
Throughput for Post Production; New 4TB Hitachi GST Hard Drives are First to Ship in G-Technology’s
G-RAID and G-DRIVE™ solutions
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 Company Extends Leadership in Professional Video with the Acquisition of Premium Tools for Digital Color Grading and Enhancement
SAN JOSE, Calif. & AMSTERDAM ----Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the IBC 2011 Conference and Exhibition that it has acquired certain assets of privately held IRIDAS, a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.
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 Remember all the brouhaha that erupted just a week or so before the NAB 2011 FCPUG SuperMeet when Apple took over the event to preview Final Cut Pro X, thereby kicking out all the other presenters who had planned their own demos and paid for sponsorships? Here we are six months later and it’s time for another SuperMeet, this time scheduled for September 11 at the The Grand Hotel Krasnapolsky in Amsterdam during IBC.
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 Matrox is the first (and so far, the only) manufacturer of professional audio/video interfaces to offer the possibility of adding Thunderbolt connectivity to any of their existing products which are already in the field. Matrox now offers this capability for any of the MXO2 family of interfaces, which currently include the MXO2 Mini, MXO2 LE, MXO2 (original), and MXO2 Rack. Since almost the beginning of the MXO2 family, all of the interfaces have been available either with (or without) Matrox’s
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