 Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
Order Now! Supplies Limited
and they'll sell fast!
$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 What a day yesterday was, the 10.0.3 update for Final Cut Pro X set the Internet alight. We thought we would take a look at the third party announcements that might have been overshadowed by the news from Cupertino. News from AJA, Blackmagic Design, Intelligent Assistance, Marquis, GenArts, Red Giant and more.
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 Today Apple released Final Cut Pro X 10.0.3 which offers several new features such as multicam and broadcast monitoring (beta) that were previously missing.
Looking through the details, it's hard to find anything that would appeal to consumers and it is clear that this is an attempt by Apple to appease at least some of the pros. My first reaction (and the reaction of a lot of people on Twitter) was that this was the version Apple should have released back in June.
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 Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al
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 The new Io XT Thunderbolt-enabled professional video I/O device is now shipping from AJA Video Systems. As the only Thunderbolt-enabled video I/O device on the market with dual Thunderbolt ports, Io XT opens up a host of new workflow capabilities to video professionals.
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 Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar
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 Avid has been working very hard at providing editors with the most professional tools, and best possible support. Avid introduced Avid Media Composer 5 which was ground breaking, and then took it further with Avid Media Composer 5.5. Now Avid has introduced a new 64 bit native Media Composer with even more powerful tools, known as Avid Media Composer 6.
Avid has now opened up their I/O support to third party hardware manufactures such as AJA, BlackMagic Design, MOTU, Matrox, and Bluefish44
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 2011 saw the introduction of the next great thing in high-speed-data port connections with Apple’s Thunderbolt. It really is a cool technology that could very well make the multi-cable peripheral-connection spaghetti-mess a thing of the past. The kind of speed that Thunderbolt is capable of delivering would be most at home on the digital professional’s desktop, so it’s video and photography folks who will most likely be adopting this technology first. Here we are at the beginning of 2012 with Th
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 The Macworld Lab has a small collection of Thunderbolt peripherals, and we thought we should put them to work to answer questions we had about connectivity and how devices affect performance.
After testing dozens of scenarios, we found that—for the most part—the two available bi-directional 10Gbps channels in the MacBook Pro (Late 2011) were more than able to keep up with the demand of multiple storage devices on a Thunderbolt daisy chain. However, if you add multiple displays to that chai
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 Avid Media Composer 6 is faster, better - and more open, as illustrated by the many bundle options now available at Videoguys.com
GLEN COVE, New York – Videoguys.com, a leading Avid Authorized Reseller, has just launched their special bundle pages for Avid Media Composer 6 combined with some of the best hardware I/O devices in the industry. Upgrade bundles start at just $795 and Crossgrade bundles for Apple Final Cut Pro owners start at just $1,595.00.
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 Faster & Better Than Ever!
Professional editors and producers like you around the world have told us what you need to succeed. More efficient and easy-to-use video editing tools. An open platform that enables you to work with everything you want and integrate into any workflow. More power to eliminate bottlenecks, so you can work faster than ever. We listened. We took notes. We made it happen. Introducing Media Composer 6—the fastest, most versatile tool for professional video editing.
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