Steve Martin, president and founder of Ripple Training, shows you why Adobe Production Premium is the must-have suite on every editor’s desktop, regardless of which NLE you use.

Production Premium complements Final Cut Pro by expanding your creative options:

• Author once and export three ways: to DVD, Blu-ray Disc, and as a website using Adobe Flash® technology and Adobe Encore® CS3. For more on burning to Blu-ray, visit our Blu-ray website.
• Discover new dimensions in image editing by opening video clips directly in Adobe Photoshop® CS3 Extended software.
• Create compelling animations easily with tight integration between Adobe Illustrator® CS3 software and Adobe Photoshop CS3 software.
• Take your motion graphics to new levels by stylizing footage, achieving natural composites, and solving tricky file format issues with Adobe After Effects® CS3
• Expedite review cycles by embedding your video content into a PDF file for client feedback.
• Quickly clean up audio and create custom music with the sample-accurate tools in Adobe Soundbooth® CS3 software

Watch the Adobe at NAB 2008—Production Premium for Editors video