Posted by:
gary
February 9, 2012 1:26 PM
Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen ( Read More)
Posted by:
gary
February 9, 2012 1:17 PM
Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only ( Read More)
Posted by:
gary
February 8, 2012 4:02 PM
Max Out Your Savings with these Special Instant Rebate Offers from Matrox!
Save $100 on the MXO2 LE Max or the Mojito MAX... or $400 on the MXO2 Rack MAX!
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit. (Read More)
Posted by:
gary
February 7, 2012 12:40 PM
FCP X or in the more unforgiving circles iMovie Pro has divided opinion. It has alienated many people who were die hard FCP 7 users, like me, due to the lack of key features and no backward compatibility with the older system. I have more of less moved over to Premiere due to increasingly impressive features (I am also eyeing the new Avid MC6 which has taken a giant leap forward with the new release, but more on that in a future post) but I am still checking out FCP X. I own it and would never d ( Read More)
Posted by:
gary
January 30, 2012 2:54 PM
If any single movie can be identified as the toast of Sundance 2012, it might be The Surrogate, which arrived with little fanfare to tell the bleak-sounding story of the late journalist and poet Mark O'Brien, a quadriplegic polio survivor spending much of his time in an iron lung. But O'Brien had, against the odds, a successful writing career that makes his story inspirational. One of the pieces he left behind dealt with his experience seeking a sexual surrogate. Writer-director Ben Lewin, hi ( Read More)
Posted by:
gary
January 30, 2012 12:30 PM
Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al ( Read More)
Posted by:
gary
January 27, 2012 11:14 AM
Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr (Read More)
Posted by:
gary
January 25, 2012 11:04 AM
A slightly different MacBreak Studio Live this month. This time Steve Kantor joins the regulars where they take a look at Avid's Media Composer 6 and how it compares and differs from Final Cut Pro X. It's a good battle!
In the blue corner we have Steve Kantor who is demoing Avid, in the Red corner we have Steve Martin who puts up a good fight for FCPX. Mark Spencer acts as referee between the two. ( Read More)
Posted by:
gary
January 24, 2012 1:05 PM
Plus a few other Media Composer 6 bits and pieces
Last week a review that I wrote of Avid Media Composer 6 went online over at Studio Daily. Here’s the link so if you’re interested in what I think is a rather thorough review that tries to go beyond just bullet points and a feature list then please give it a read. Now that I’ve had a couple of months beyond the first kicking the tires reaction here’s a few more MC6 observations. (Read More)
Posted by:
gary
January 23, 2012 10:52 AM
Though This 64-bit Version Moves Faster and Looks Different, the Overall Workflow Remains, Comfortably, the Same
The biggest news for editors when Avid began shipping Media Composer 6 last November was the NLE's transformation into a very modern, 64-bit application. Along with that came other great updates, including the support of third-party hardware options (several of which I tested with this review).
( Read More)
Posted by:
gary
January 17, 2012 1:24 PM
Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar (Read More)
Posted by:
gary
January 16, 2012 11:02 AM
The inside story of reality TV giants Bunim/Murray Productions, and their trip from Avid Media Composer to Apple Final Cut Pro...and back again.
Bunim/Murray Productions started twenty-five years ago when Jon Murray and Mary-Ellis Bunim shared the same agent. Mary-Ellis had a background in soap operas, Jon had a background in TV news. That combination of soap opera storytelling and documentary sensibilities came together to create the groundbreaking hit for MTV, The Real World. Bunim/Murray (Read More)
Posted by:
gary
January 16, 2012 10:54 AM
Avid has been working very hard at providing editors with the most professional tools, and best possible support. Avid introduced Avid Media Composer 5 which was ground breaking, and then took it further with Avid Media Composer 5.5. Now Avid has introduced a new 64 bit native Media Composer with even more powerful tools, known as Avid Media Composer 6.
Avid has now opened up their I/O support to third party hardware manufactures such as AJA, BlackMagic Design, MOTU, Matrox, and Bluefish44 (Read More)
Posted by:
gary
January 13, 2012 2:38 PM
As a followup to my previous post, I received this question (or something like it) in a few emails: “do you think this same trend will hit the non-broadcast arena?”
The answer is, it depends.
It depends on what kind of work you are doing. Final Cut Pro X is not an unusable editor for many folks. Undesirable for some, but it is capable of editing programs together. People who are editing for the web or for DVD delivery, are probably going to have very little cause to think about switching a ( Read More)
Posted by:
gary
January 12, 2012 9:47 AM
After months of testing, playing, discussing, testing, playing, and then discussing some more, we’ve decided that moving forward Biscardi Creative Media will support both Adobe Premiere Pro and Avid Media Composer workflows moving forward.
( Read More)
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