Posted by:
gary
December 19, 2011 3:37 PM
This past summer Adobe was running a Promotion to get both Mac and PC users to Make the Switch from Apple Final Cut Pro or Avid Media Composer to Adobe CS5.5 Production Premium. The promotion was a tremendous success and it was our most successful Adobe sale in years. However, like all good things, the Switcher promotion came to an end in October.
While doing our year-end inventory in the warehouse we discovered that we had some of the promotional inventory left over. We cost-averaged it wit (Read More)
Posted by:
gary
December 19, 2011 3:15 PM
With the advent of version 5.52 of Premiere Pro, Adobe offered support for what NVIDIA calls Maximus on the PC platform. Maximus in essence is a Quadro card combined with a Tesla card. Okay, what’s a Tesla card? Basically, it’s a Quadro card without the display outputs – essentially, a headless GPU processing powerhouse.
I wanted to take what I had done with the NVIDIA Quadro card comparison and apply the same tests to the Maximus card set I have. Read on, to learn the results. ( Read More)
Posted by:
gary
December 14, 2011 1:13 PM
So, if you follow my friends like @JokeandBiagio on Twitter, you’ve figured out that we started out in Hollywood making docs and television shows - basically (and literally) in our apartments.
We used Final Cut Pro and we used it like crazy. Had Final Cut Pro not existed I wouldn’t have been able to do so many things that I’ve gotten to do. I am grateful. ( Read More)
Posted by:
gary
December 12, 2011 10:20 AM
To bring Brian Selznick’s unique illustrated novel “The Invention of Hugo Cabret” to the screen, director Martin Scorsese teamed with top names in VFX to ensure that stereo 3D was used to maximum effect to create the world of Hugo, an orphan who lives behind the walls of a Paris train station in the 1930s.
( Read More)
Posted by:
gary
December 12, 2011 10:17 AM
I learned something today about Adobe Premiere Pro that I was unaware of. The application creates a media cache when it imports media and that media cache seems to default to the system drive in the user Library folder. This cache can balloon in size over a period of time as I found out when cleaning up a drive. But it can be easily cleaned and relocated.
( Read More)
Posted by:
gary
December 6, 2011 2:24 PM
GPU acceleration gives the same level of render quality as Maximum Render Quality, even if you don’t check the Maximum Render Quality box.
But instead of a performance hit, you gain a 6-7x performance boost.
Let me start-off by saying that Jan Ozer is my favourite video technology writer and speaker. I first met him in Jacksonville, FL at the defunct 4EVERGroup’s Video ’07 video conventions, where we were both speakers. Steve Nathans, EventDV Magazine’s editor-in-chief, was also th (Read More)
Posted by:
gary
November 30, 2011 1:07 PM
Many of us have been editing with FCP for a few years now and were exited when Apple finally decided to re-write FCP from the ground up finally giving us a 64bit architecture, FCP only works on the Apple Mac so if you are intrenched as most of us are in the Mac platform the alternatives are AVID and Adobe’s Premiere Pro.
Sadly, Final Cut Pro has been haemorrhaging professional customers to AVID and Adobe since the introduction of FCP-10. Walter Murch reckons he has finally reached the end of ( Read More)
Posted by:
gary
November 21, 2011 3:23 PM
Yes it’s true. Josiah has finally converted from a Premiere and FCP fan to an Avid maniac. Josiah loves this NLE.
Premiere and FCP pale in comparison to the speed, ease of use, intelligence, and incredible support that Avid. On top of all that About 90% of all of your favorite feature films and prime time television programs are all cut on an Avid system. (Read More)
Posted by:
gary
November 17, 2011 10:24 AM
OK, I’m not all about Avid now. I’m giving Adobe Premiere Pro some love too. With Apple no longer making a tool I can use, I’m exploring the other two main options for NLEs and seeing what they are capable of. Seeing how they might fit into my workflow needs. Now, while Avid does easily plug into my broadcast workflows, I do have other projects that would be cumbersome to work with in Avid Media Composer…even MC6. So those projects I used Premiere Pro to tackle. ( Read More)
Posted by:
gary
November 16, 2011 9:37 AM
Recent innovation in cameras has changed the fundamental ways in which movies are being produced. Now it is possible to capture gorgeous, high-resolution digital cinema footage at a much lower price point than in the past. Recently, a couple of new and exciting digital cinema cameras were unveiled – Canon debuted their Cinema EOS C300, and RED Digital Camera Company introduced their 4K-capable Scarlet-X camera – both of which shoot to formats which are already natively supported in Adobe Premier ( Read More)
Posted by:
gary
November 7, 2011 11:08 AM
When working in a non-linear editing application the editor spends many, many hours working in the timeline. Boy do we spend a lot of hours working in the timeline. If you’re moving from Final Cut Pro 7 to Adobe Premiere Pro 5.5 then you won’t be totally lost as there are a lot of similarities between the two application’s timelines. But there are some important differences as well. Let’s take a closer look at the Premiere Pro timeline if you’re moving from FCP 7. Did I mention how much time edi ( Read More)
Posted by:
gary
November 2, 2011 9:36 AM
Dave Newman asked Shane Ramirez, our editing manager here at Media Design to relate his thoughts on the new Adobe Premiere Pro platform vs. our old version of Final Cut Pro (7). I asked him which platform he would be using for his latest project, since he was trained originally on Final Cut, and his answer was Premiere Pro CS 5.5, and with his comments, we can perhaps determine why. ( Read More)
Posted by:
gary
October 31, 2011 9:32 AM
In general, the settings of a sequence should match those of the primary footage type in the sequence. Though Premiere Pro can mix footage of various types in a sequence and compensate for differences in characteristics, performance and quality are maximized when such conversions are avoided.
Creating a sequence that matches the characteristics of your footage can make playback smoother and images sharper. This video shows you how to do it. (Read More)
Posted by:
gary
October 31, 2011 9:21 AM
Warp Stabilizer was arguably the biggest addition to After Effects CS5.5. Once you understand how to use it, it’s a tool that can change the way you shoot; if you find yourself without a tripod or any kind of stabilization with a camera as notoriously unsteady as a DSLR, even on a moving shot, you can end up with footage that can look as if a dolly or SteadiCam were used to take it. ( Read More)
Posted by:
gary
October 28, 2011 3:45 PM
Check out Jarle Leirpoll’s Premiere Pro blog. The purpose is to spread knowledge about Adobe Premiere Pro, so editors can use it to its full potential. Jarle is currently writing a book on advanced editing techniques in Premiere Pro. And, you guessed it, the working title is “The Cool Stuff in Premiere Pro“. ( Read More)
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