Posted by:
gary
July 18, 2011 4:37 PM
Since the beginning of Final Cut Pro Xmageddon (or should it be FCPXpocalypse?), I’ve been looking to see how the other post production software vendors would respond. It’s not often that a large corporation such as Apple would make itself so publicly vulnerable about a popular product. I believe the opportunity is there due to Apple’s long standing “no talkie to anyone from the public or apparently anyone who is editing a current film or television show and instead talks through trainers and wr ( Read More)
Posted by:
gary
July 16, 2011 10:32 AM
Avid put on an event in a theater on the Warner Bros. lot for the Hollywood P\post community. The purpose was to re-affirm their commitment to professional post & workflows and to give a sneak peak at some of the new features and technology on the Media Composer roadmap. Highlights include 64-bit code, a new streamlined user interface, and a commitment to opening up to the full gamut of 3rd party hardware! Check out this video! ( Read More)
Posted by:
gary
July 14, 2011 11:12 PM
It’s already helped me make a quick transition.
With the recent release of Final Cut Pro X from Apple, it became quickly apparent that my facility was not going to be able to adopt the new software from them. This coupled with the fact that Apple has completely slaughtered their line of pro apps, it was clear that Final Cut Pro in general was a thing of history for us. (Read More)
Posted by:
gary
July 14, 2011 11:06 PM
Just before an Avid-hosted event last night on the Warner Bros. lot, editors who gathered there were discussing the shortfalls of FCP X as well as the direction of Adobe and Avid. The buzz was palpable.
Inside the Steven J. Ross theater, Avid brought the troops together to emphasize its commitment to the professional market, hammering home that their focus is us: the editors. It was good to hear at a time when some industry people and businesses are feeling abandoned after the release of FCP ( Read More)
Posted by:
gary
July 14, 2011 3:03 PM
I will summarize to the best of my ability, what I heard and experienced at the Avid Event held at the Warner Brothers studio, Stephen J. Ross Theatre, July 13, 2011. To the best of my ability because I didn’t take notes, didn’t tweet, and had three Heinekens.
The evening started off with a video showing all the movies and TV shows that used Avid in their post.
( Read More)
Posted by:
gary
July 14, 2011 12:28 PM
On Wednesday evening Avid held its Committed to the Professional event on the Warner Brothers Studio lot in Burbank California. The event was announced just over a week ago in a blog post by Avid’s CEO. I would have loved to attend the gathering but since it was in California and I’m in Tennessee it just wasn’t meant to be. But there were some tweets that came out of the event by the #livetoedit hashtag. ( Read More)
Posted by:
jim
July 7, 2011 12:29 PM
Some of the comments Albert Dupont received from other broadcast Teachers are that Avid is too hard for students, there is no support or resources and it’s too expensive.
Five to ten years ago, some of these concerns did have some truth to them and it’s hard to shake a reputation. But, after six years of teaching Avid, Albert says it’s not true any more. ( Read More)
Posted by:
gary
July 7, 2011 9:23 AM
Avid today announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers. Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilit ( Read More)
Posted by:
gary
July 5, 2011 11:59 PM
MORE THAN JUST INEXPENSIVE HD MONITORING FOR AVID MEDIA COMPOSER - LIGHTNING FAST H.264 ENCODING TOO!
Avid's support of Matrox MXO2 Mini was the talk of NAB and IBC 2010, giving Media Composer users a very inexpensive HD monitoring solution. But that's not the only benefit Matrox products offer Avid users. Matrox MXO2 Mini with the built-in MAX H.264 encoding accelerator option lets you deliver H.264 files for the web, mobile devices, and Blu-ray at speeds up to five times faster than softwa (Read More)
Posted by:
gary
June 27, 2011 3:43 PM
Avid editors looking for a bit of shameless gloating will enjoy the latest installment in Kanen (John) Flowers’ podcast “That Post Show” (iTunes). Dormant for some two years, the show has reappeared with a new episode featuring four longtime Final Cut editors talking about FCP-X — and they are not happy. ( Read More)
Posted by:
gary
June 15, 2011 1:31 PM
ATTENTION Apple Final Cut Editors:
This is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995
SPECIAL EXPIRES THIS FRIDAY, JUNE 17
This boxed upgrade for owners of Apple Final Cut Pro includes the full version of Avid Media Composer 5.5 plus the complete Avid Production Suite with more than $3,800 worth of 3rd party software. Available at this special promotion price now though 6/17/11 (Read More)
Posted by:
gary
May 16, 2011 9:57 AM
Avid recently released a faster and more powerful Media Composer with Avid Media Composer 5.5. With this latest new release I was anxious to get my hands on this latest iteration, and thanks to the good people at Avid they made that a reality. ( Read More)
Posted by:
gary
May 12, 2011 12:19 PM
I have been using PluralEyes for my Final Cut System ever since I purchased my Canon 7D last year. I have also had the pleasure of working with PluralEyes on my Media Composer System. In both cases, I really like the software. It helps me fix the one problem that I have with DSLR video – the need for second source audio. ( Read More)
Posted by:
gary
May 10, 2011 9:49 AM
Editors are always being asked to do more in less time. But the answer isn’t to just work faster; we need to find ways to work more efficiently. Sure It helps us meet deadlines, but more importantly, working efficiently gives us more time for creative exploration.
Here are 7 quick tips to make you more efficient: (Read More)
Posted by:
gary
March 11, 2011 11:13 AM
Last week Avid announced that they would be releasing and shipping the newest version of Media Composer on March 8th - a full month before NAB! This is very exciting news and it created a flury of tweets, blog posts and discussions in user groups and forums. At last years NAB, Avid announced Media Composer 5, and it was he hit of the show. It won numerous honors throughout the industry at NAB and throughout the year and was even named the Videoguys Top Product of 2010. It looks like the new vers ( Read More)
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