Breaking news from the show floor this morning at IBC 2011: Due to the tremendous response for our current Final Cut Pro Crossgrade promotion, today we’re pleased to introduce that beginning October 1, 2011, we’ll be offering a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase Media Composer, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS native customers. There’s still time however to take advantage of our current limited-time crossgrade promotion, too at $995 USD, which ends September 30, 2011.

Offer Details
The new Avid Crossgrade offer for Final Cut Pro will be available October 1, 2011. Final Cut Pro (excluding Final Cut Pro X) users will be able to purchase Media Composer with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $1499 USD.

Avid is currently offering a limited-time Final Cut Pro Crossgrade offer, which will expire September 30, 2011. Final Cut Pro (excluding Final Cut Pro X) users can purchase Media Composer 5.5, with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $995 USD. This limited-time offer expires September 30, 2011. For eligibility requirements and more information, please visit http://www.avid.com/US/specialoffers/fcp-mc-promotion

Additional Resources

Bottom line, if you’re not getting what you need—or you’re a former Avid user who switched (we’d love to have you back)—we want to help make your choice easier. See the latest Media Composer reviews in DV Magazine , HD Video Pro and POST Magazine. Check out our free 30 day Media Composer trial and get acquainted with its capabilities at http://www.avid.com/mc. Watch customers share their experiences using Media Composer. And, if you’re new to Media Composer or simply returning after some time away, be sure to join our “Getting Started Fast” community. There you can get assistance, answers, and insights from Avid experts to start editing with Media Composer right away.