Avid has been the industry standard when it came to professional editing software for either broadcast or film. They lost some of that market to Apple’s Final Cut Pro and to a lesser extent Adobe’s Premier Pro. However, with when Avid released Media Composer 5.0 it was apparent Avid was going not going to take this lying down. Avid MC 5.0 was a huge upgrade over previous editions, while also introducing new tools to help bring Final Cut Pro users into the fold, with the addition of the smart tool.
I was on hand at NAB 2011 when Avid was showing off some of the most powerful features they have now introduced into Avid Media Composer 5.5.
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