MacDirectory by Jone Devlin
Videoguys advertises as the world leader in affordable Digital Video
Editing software and hardware, and it only takes one quick look at
their Web site to see why.
There is a huge inventory of products to choose from, complete with
capability listings. There's a research section, special areas for HD
and DTV, free software, discounts, trades and rebates. But most
important of all, there are multiple ways to reach Videoguys' customer
service department - which promises something you won't always get in
your local computer store - educated, helpful, and detailed customer
support.
MacDirectory talked to Gary Bettan, who bills himself at "The
Videoguy" and he explained Videoguys' emphasis on customer service.
"We're all videographers ourselves. We deal with this equipment every
day, and I don't mean watching demos, we actually edit video
ourselves." This expertise means that users, from the novice to the
expert, can get real-time advice on everything from the best equipment
to buy, to how to enhance or improve what they already have.
Videoguys is so secure in the knowledge of its customer service
experts, that they offer a 30-day, no questions asked money back
guarantee if customers are not happy with their recommendations.
So is this self-assurance warranted? Bettan says it is. "We work
hard to stay ahead of the curve," he explained. One way is by
constantly doing research, both via the net and by, of course, working
with the different types of equipment. As new information is
discovered, Videoguys posts it to its database, making it easily
available to staff and customers.
This model began in 1985, when Videoguys was known as the
Electronic Mailbox. As the technology evolved, so too did Videoguys,
which launched its Web page in 1995. Back then, Bettan remarked, no one
could have predicted the revolution the Internet was going to cause in
video - at least not until Final Cut came along.
"Apple democratized video editing," Bettan said. "Final Cut made people realize that anyone could do this."
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