iMore by Leanna Lofte

Apple and Avid have been battling it out on the big screen for years, but now they’ve brought the video editing battle to the iPad — and the winner may not be who you think.

Avid Studio for iPad launched this week in the App Store, instantly becoming the first real competitor to Apple’s iMovie video editing app. What makes this so interesting is that Avid was king of digital video editing in Hollywood for a long time, and then Apple came out with the far more affordable Final Cut Pro/ Final Cut Studio, and enticed a few big name directors to give their new software a try.

So is Avid getting a little payback here by bringing the video editing battle back to Apple’s home turf? Most definitely, and as good as iMovie is — some of the best mobile software we’ve seen to date — Avid may be even better.

Similarities
Insert photos, movie clips, titles, and music with iMovie.

Both iMove and Avid Studio can do the basics that you would expect from any video editor. You can insert videos, photos, and music, trim clips, add titles, and export to YouTube. Unfortunately for iMovie, this is where the similarities end. read more...