Posted by:
gary
September 30, 2011 11:44 AM
Apple's release of FCPX has shaken the digital content creation industry, and raised a lot of speculation among editors about how much Apple understands or cares about professional users. Walter Soyka looks into the issues in this two part series. ( Read More)
Posted by:
gary
September 28, 2011 1:13 PM
Michael Speaks about his thoughts on Final Cut Pro X and the future of The L.A. Final Cut Pro User Group. ( Read More)
Posted by:
gary
September 28, 2011 12:18 PM
You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re ( Read More)
Posted by:
gary
September 28, 2011 11:47 AM
I finally downloaded the FCP-X trial and explored the application for a full day. Prior to this, I used it briefly for two hours. But now, while spending all day trying to make something with it, I discovered that I disliked just about everything about it. Every minute I spent using it made it worse because it was backwards from the way I like to work. But I guess that is how it is designed…to be unlike any other NLE, and to do things very differently. But is the different way better? Not f ( Read More)
Posted by:
gary
September 26, 2011 12:55 PM
Gary Adcock gives his views of the current state of post production. In-depth discussion covering Final Cut Pro X and the shake-up which has resulted since its release; the surge of Adobe in the digital video scene; the strength of Avid Media Composer; and power of Smoke on the Mac. Gary is well known in the digital video scene, having spoken all over the world & consulted for clients at the highest levels,. He is the force behind Studio 37, a Chicago based Consultation Service for Film and HD P ( Read More)
Posted by:
gary
September 26, 2011 12:29 PM
Just as the computer manufacturers discuss the post-PC world, I believe the film and video industry has entered the post-FCP world. For over a decade Apple has steadily gained NLE market share and set the standard with its Studio software configuration. In addition to the popularity of Final Cut Pro, DVD Studio Pro owned the DVD space for Mac-based authoring shops. The integration of Color launched new opportunities for entrepreneurial colorists. In spite of these gains, Apple tossed it all out ( Read More)
Posted by:
gary
September 22, 2011 1:03 PM
In this article, Walter Biscardi discusses the state of Post Production as he sees it in these months since the June release of FCPX, including comments on the latest 10.0.1 release.
It's been five months since the "big sneak peek," and three months since "everything changed in Post." I was asked recently, "So where do we stand now? What's everyone doing?" Well from where I'm sitting and the conversations I'm having with many Final Cut Pro folks in the industry, there are three camps forming (Read More)
Posted by:
gary
September 21, 2011 3:28 PM
The newest iteration of the 64-bit FCP X was made available Tuesday as a free and full 30-day trial version featuring a number of, well let’s call them “requests,” from the professional community. Some of those included XML support, XSAN support, and something new called Roles. Another big “request” was multicam editing, and that is coming in early 2012, along with broadcast video monitoring.
( Read More)
Posted by:
gary
September 21, 2011 2:32 PM
On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. The comments below have been added to our Videoguys' Options for Final Cut Editors blog post, but I felt they were also worth sharing as a new blog post.
For me the most important thing in the update isn't actually included in 10.0.1 at all. Rather it is this very important information found at the bo ( Read More)
Posted by:
gary
September 21, 2011 1:52 PM
Today was the day that many of us who’ve been following the Final Cut Pro X saga have been waiting for. An update hit the Mac App Store this morning that took FCPX to version 10.0.1. That update is small in number (more on that in a bit) but rather big in features as there’s quite a lot that Apple has stuck into this first update to FCPX. Chief among those things is XML support that introduces a new FCPX specific flavor of XML. Second would be Roles, a new way to tag and label clips that looks t ( Read More)
Posted by:
gary
September 21, 2011 11:06 AM
Non-linear editing software now offers support for XML and collaborative editing, free trial available
by Serenity Caldwell, Macworld.com Sep 20, 2011 11:00 am
If you’ve been skeptical, suspicious, or cynical over Apple’s ground-up rewrite of Final Cut Pro, Tuesday’s 10.0.1 update may well spu ( Read More)
Posted by:
gary
September 20, 2011 8:48 PM
Apple today released the first significant software update to its Final Cut Pro X editing software, which it unveiled to much controversy in late June. In a one-on-one call earlier today with Apple's Richard Townhill, senior director of applications product marketing, we learned more about the 10.0.1 update that includes critical support missing from the original release, notably for XML import and export and Xsan-based workgroup editing. The update is free to existing users and went live in ( Read More)
Posted by:
gary
September 20, 2011 8:44 PM
About two hours after Apple updated Final Cut Pro X to version 10.0.1, earlier today, I was in a meeting with key Apple product marketing folks to discuss the new features. Let me share with you what I learned.
UPDATE ACCESS
Unlike past versions of Final Cut, upgrades are only available through the App Store. In fact, if you look closely at the App Store icon in the Dock, you’ll see a small badge appear, indicating that an upgrade is available for FCP; or any other application that you pu (Read More)
Posted by:
gary
September 20, 2011 11:24 AM
These are heady days for high-end nonlinear editing system providers. But, we may have recently lost one of the biggest players in the game.
Despite the fact that Apple's Final Cut Pro 7 software is being used by 54.6 percent of the professional editing community, according to a report by market research firm SCRI International, in June Apple released a completely rewritten version called Final Cut Pro X. Much to the surprise of many, despite that this new incarnation is completely 64-bit, so ( Read More)
Posted by:
gary
September 19, 2011 11:28 AM
It's been close to three months since Final Cut Pro X came out, and I've been posting some initial thoughts on my blog,and I wanted to write up some first impressions here regarding the setup of Final Cut Pro X, plus importing and organizing footage. I'll do another article on my first impressions of editing and exporting in the very near future. ( Read More)
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