Posted by:
gary
December 13, 2011 12:18 PM
I needed to buy more storage for my editing system – as if needing more storage for video editing is a surprise or something…
Anyway, I decided that since one of my editing systems supports Thunderbolt, I would buy a Thunderbolt RAID. Except the only ones on the market seemed to be from Promise Technology. ( Read More)
Posted by:
gary
December 12, 2011 10:23 AM
Scott has always been amazed at just how fast the hands of time move when we are sitting at our edit suites. It seems like yesterday that Apple stock was $17 and Michael Dell was speculating on what he would do if he were in charge of Apple: “I’d shut it down and give the money back to the shareholders.” It was Oct. 6, 1997, and Apple had recently purchased a pro video editing software package called KeyGrip from Macromedia. In 1998, Apple changed that name to Final Cut Pro and a revolution bega ( Read More)
Posted by:
gary
December 9, 2011 11:26 AM
Did you know Final Cut wasn’t actually an Apple product but a Windows program written by Macromedia that Apple purchased? Did you know Apple purchasing Final Cut was a result of Adobe rebuffing Apple over a Mac version of Premiere? Did you know Apple was in danger of going under when it purchased Final Cut? Even if you already knew all of these things, the particulars of how Final Cut ended up in Apple’s hands is a fascinating story for anyone interested in video editing. John Buck’s $4.99 book ( Read More)
Posted by:
gary
November 14, 2011 1:49 PM
On April 12th, 2011, the editing community laid their eyes on Apple’s next-generation editing software labeled Final Cut Pro X. On June 21st, 2011, the world was able to get their hands on it. For only $299, anyone could download it onto their Mac from the App Store. However, from that moment on, our perception changed. We realized how radically different this new program was to legacy Final Cut. This caused many to demand refunds or turn to new non-linear editors. However, for those who decided ( Read More)
Posted by:
gary
November 2, 2011 9:59 AM
Despite the coming availability of a new generation of Sandy Bridge desktop CPUs suitable for advancing Apple's Mac Pro line, the company has reportedly been evaluating whether to continue to invest in furthering its full-sized workstation line beyond this year in the face of limited sales. ( Read More)
Posted by:
gary
November 2, 2011 9:56 AM
With few buyers for the professional-grade Mac Pro and the onset of Thunderbolt technology that can help address their needs, Apple has little reason to continue selling its pricey machine
( Read More)
Posted by:
gary
October 31, 2011 9:24 AM
So I did it, you guys. I downloaded the free trial of Final Cut Pro X. You may remember the outrage when Apple completely remade its highly popular Final Cut Pro software, pissing off its very vocal professional userbase. So I was a little ambivalent about it. ( Read More)
Posted by:
gary
October 31, 2011 9:17 AM
Walter Murch, a long time Final Cut Pro user, and editor of Apocalypse Now, The Godfather Part III, The English Patient, Cold Mountain, Tetro, among many other films, headlined the Boston Supermeet on Thursday October 28, 2011. It marked his first public appearance since the launch of Final Cut Pro X.
A group of us met up to go and listen to Walter talk about the craft of editing and his thoughts on the transition from film to digital. There was such a huge turnout for the event, tickets to t ( Read More)
Posted by:
gary
October 28, 2011 12:59 PM
In legacy versions of Final Cut Pro we learned to organize our footage via the use of labeled bins that we could refer to in order to locate specific clips. For example, bins could be labeled, interior, exterior, music, narration, foley and so on. In my case, bins were separated by species of animals and marine life. Having separately labeled bins made for a quicker and more efficient workflow. In legacy versions of FCP, I always named my clips and then imported. While time consuming, it had a p ( Read More)
Posted by:
gary
October 21, 2011 9:17 AM
Special program allows users of competitive applications to upgrade with little investment to the fastest, most format flexible HD editing platform in the industry
Grass Valley™ has announced that, as part of a special competitive upgrade promotion, users of Apple's Final Cut Pro, Adobe Premiere, and Avid's Media Composer can now upgrade to EDIUS® 6 nonlinear editing program for just $399. That's 50 percent off the regular price.
(Read More)
Posted by:
gary
October 20, 2011 9:00 AM
On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard (Read More)
Posted by:
gary
October 14, 2011 10:47 AM
This is a brand new approach to editing video that provides a fun and fast experience to editors of all levels. Those who find it appealing will find it makes post-production work faster, easier, and fun.
( Read More)
Posted by:
gary
October 5, 2011 11:02 AM
Apple's release of FCPX has shaken the digital content creation industry, and raised a lot of speculation among editors about how much Apple understands or cares about professional users. Walter Soyka looks into the issues in this two part series. ( Read More)
Posted by:
gary
October 4, 2011 2:21 PM
So is Final Cut Pro X finally ready for pros?
Apple released Final Cut Pro X version 10.0.1 on September 20. Highlights include XML import and export, enhanced control over the export of audio and video files, Xsan integration, and GPU-accelerated export, as well as a downloadable trial version. Jan looked at the new features and quickly discovered that all that glitters is not gold, though there are some valuable nuggets in the release, particularly relating to performance. At the end of thi ( Read More)
Posted by:
gary
October 4, 2011 11:52 AM
A few months on from the release of Final Cut Pro X, we thought we would take a look at what you can do or need once you've bought FCPX. Content, tutorials, books and videos all await.
Looks like there was a similar minded person in Cupertino on Sunday when we drafted this post as Apple published a Knowledge Base article of FCPX resources. We are very pleased to be listed in the blog section by Apple as "Comprehensive resource for Final Cut Pro news, reviews, and training."
( Read More)
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