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Full Details: Apple Updates Final Cut Pro X
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09/20/2011 08:44 PM
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Larry's Blog by Larry Jordan
About two hours after Apple updated Final Cut Pro X to version
10.0.1, earlier today, I was in a meeting with key Apple product
marketing folks to discuss the new features. Let me share with you what I
learned.
UPDATE ACCESS
Unlike past versions of Final Cut, upgrades are only available through
the App Store. In fact, if you look closely at the App Store icon in the
Dock, you’ll see a small badge appear, indicating that an upgrade is
available for FCP; or any other application that you purchased through
the App Store.
(By they way, a benefit to upgrading to Lion is that upgrades only
download the differences between the old and new software versions,
which significantly reduce the download time. I’m still on Snow
Leopard, so my download is, um, continuing.)
FREE TRIAL
Also, for the first time that I can recall, Apple is offering a free
30-day trial for Final Cut. The 30-day period starts when you launch the
program, so you can download today, yet not work with it till the
weekend without costing yourself time on the demo.
APPLE’S KEY POINTS
As our meeting began, I asked what were the key points Apple wanted to convey with this upgrade. The answers were instantaneous:
1. Apple is committed to the professional user.
2. Apple is listening to user feedback and adding major new features far faster than they could do in the past. read more...
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