Posted by:
gary
October 20, 2011 9:00 AM
On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard (Read More)
Posted by:
gary
October 19, 2011 11:09 AM
Adobe has posted videos of the technology 'sneak peeks' that were showcased recently at the company's annual MAX user conference in Los Angeles. ( Read More)
Posted by:
gary
October 10, 2011 8:03 PM
Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity “Adobe Premiere Pro CS5.5 is helping me become a more effective director, because I can see what I have shot-wise on the spot and make better creative decisions from there.”
Vincent Laforet
Photographer, storyteller, director (Read More)
Posted by:
gary
October 7, 2011 2:16 PM
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Posted by:
gary
October 7, 2011 2:11 PM
A bit of surprising news came across the tubes just the other day about one of the workhorse tool companies of post-production. That news was that Automatic Duck, and its founder and face man Wes Plate, had been scooped up by Adobe. It was quite a surprise to me as I have always seen Automatic Duck as a platform independent company. While they specifically made plugs-ins for Adobe After Effects and Apple Final Cut Pro these tools made it possible to to move edits into other systems including Avi ( Read More)
Posted by:
gary
October 5, 2011 12:21 PM
Apply the power of Adobe creative tools to projects from other NLEs
Bring the creative benefits of Adobe tools to your entire production project, exploring new possibilities with Adobe® After Effects® and other Adobe software. As you work in Adobe Premiere® Pro, you can collaborate more efficiently with colleagues by importing and exporting Final Cut Pro and Avid projects. ( Read More)
Posted by:
gary
October 5, 2011 9:53 AM
Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal. It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!
I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance. I was methodical in setting up my system and in trying to create real-world tests that would e ( Read More)
Posted by:
gary
October 4, 2011 2:34 PM
Premiere Pro in Adobe CS 5 was a watershed release. The program was written from the ground up in 64-bit environment that is fully exploited on the Mac OS X and the very stable Windows 7 system. The kind of hiccups running Premiere in a 32-bit funky Windows XP operating system are mostly banished. Refinements to this aspect of the engine in CS5.5 is that the 64-bit addressing of using the CPU cores has been further optimized improving overall stability when editing projects with large files, i.e ( Read More)
Posted by:
gary
October 4, 2011 11:59 AM
After editing for a decade using Final Cut Pro, what's it like to switch to Adobe Premiere Pro? Matt Davis talks about making the transition from FCP7 to Premiere Pro 5.5. He explains the advantages, the pitfalls, and the the surprises.
( Read More)
Posted by:
gary
October 4, 2011 11:41 AM
At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Cloud, a major new initiative from the company that radically redefines the content creation process. Adobe Creative Cloud will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work. Adobe Creative Cloud is being announced in parallel with a new set of Adobe Touch Apps for content creatio ( Read More)
Posted by:
gary
September 30, 2011 3:17 PM
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Posted by:
gary
September 28, 2011 12:30 PM
By now you’ve heard that Wes Plate has joined the Adobe Product Marketing Team. For those who might not know exactly who this guy is, he’s been “the guy” in the industry for years who has made various production tools talk to each other. And not just a simple, “move parts of my projects into something else,” but help the apps talk to each other in a way that brought about very meaningful creative collaborations between artists no matter how what they used. ( Read More)
Posted by:
gary
September 28, 2011 12:18 PM
You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re ( Read More)
Posted by:
gary
September 28, 2011 12:07 PM
Earlier this month Adobe announced the purchase of “certain assets” from a German company called IRIDAS, including their SpeedGrade software color correction system.
( Read More)
Posted by:
gary
September 28, 2011 11:47 AM
I finally downloaded the FCP-X trial and explored the application for a full day. Prior to this, I used it briefly for two hours. But now, while spending all day trying to make something with it, I discovered that I disliked just about everything about it. Every minute I spent using it made it worse because it was backwards from the way I like to work. But I guess that is how it is designed…to be unlike any other NLE, and to do things very differently. But is the different way better? Not f ( Read More)
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