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Jun
17
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6/17/2011 10:35 AM
As we sit what might be less than a week out from Final Cut Pro X’s release (if the rumors hold true) there’s been a new firestorm of controversy that erupted after fcp.co posted some YouTube videos from a recent LAFCPUG meeting where FCP guru/trainer made this statement about FCPX 1.0: “It will not be ready for professional use.” And he has since followed up on that comment. Comments should always be taking in context. With the context of what I have seen about FCPX here are the questions that Read More
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Jun
6
by: 
6/06/2011 2:16 PM
If you are a Final Cut Pro editor, unless you've been living in a cave up in the hills, you have heard all the hype about FCPX, the next generation of Final Cut Pro. I'm intentionally not calling the product Final Cut Pro ver 10, because it isn't a next version of Final Cut at all. It is a completely new application. They could have called it Norman or Wolf or Orange, because it is a brand new editing app called FCPX. When it ships it will be version 1.0 of FCPX, and with it will come all the Read More
May
18
by: 
5/18/2011 9:49 AM
History tells us that the software industry does not evolve linearly. Instead it evolves with sudden bursts of disruption followed by a lengthy period of normalization followed by another burst of disruption. I think it’s fair to say that we are at the tail end of one of those cyclical bursts as it relates to how content is authored, but we are only at the beginning of a profound period of normalization as it relates to how content is delivered, consumed, and monetized. This round of disruption Read More
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May
16
by: 
5/16/2011 10:07 AM
In the past few years, a barrage of new video acquisition formats and recording methodologies have sprouted like mushrooms after the rain. The major shift has come in the form of tapeless, file-based acquisition that uses equipment that has its roots in the information technology industry.

As video post-production has scrambled to keep up, editors have been left with little choice than to become ersatz compression specialists and computer technologists. We all wear a few extra hats these days Read More

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May
16
by: 
5/16/2011 9:57 AM
Avid recently released a faster and more powerful Media Composer with Avid Media Composer 5.5. With this latest new release I was anxious to get my hands on this latest iteration, and thanks to the good people at Avid they made that a reality. Read More
May
12
by: 
5/12/2011 12:15 PM
Cheaper and smaller than the Quadro FX 4800, the 4000 can greatly compliment the right application.

It’s been several months since NVIDIA released their newest graphics card for the Macintosh. The Quadro 4000 for Mac uses their newest GPU architecture called Fermi. This card packs a whopping 256 cores onto a card that is half the physical size of the older Quadro FX 4800 (it had only 192 CUDA cores, the slacker). Read More

May
9
by: 
5/09/2011 10:57 AM
The Adobe application’s handling of DSLR and other card-based media is straightforward and quick, as it should be.

Let’s face it, a lot more editors, artists and animators have Premiere Pro loaded on the systems they use every day than are actually using it. And yet over the last few years—and in particular over the past year, since Adobe started demoing real-time playback of all kinds of files, including 4K RED .r3d source, in Premiere Pro on systems with CUDA-enabled nVidia cards—there’s Read More

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May
4
by: 
5/04/2011 10:46 AM
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Creative Suite® 5.5 product family. Adobe Creative Suite 5.5 delivers important advances in HTML5 and Flash authoring, enabling designers and developers to create compelling content and applications. Creative Suite 5.5 products also feature significant innovation in the areas of video production and editing. Finally, Adobe Creative Suite 5.5 delivers exciting new capabilities in the exploding area o Read More
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May
2
by: 
5/02/2011 1:31 PM
One of the biggest and brightest new technologies on the horizon for video editing and post production is the new Thunderbolt I/O technology developed by Intel and first released by Apple on the new MacBook Pros. Below are links to several videos posted about Thunderbolt teachnology and how our vendors are implementing it. Read More
Apr
22
by: 
4/22/2011 11:40 AM
Like a miniature version of the original KiPro from AJA (which I reviewed in October 2009), the KiPro Mini performs many of the same functions (although not all of them) in a fraction of the space —and at a fraction of the cost— and is designed to dock onto the back of many professional camcorders, while it makes a higher quality recording than that is possible internally with most of them. With a flood of other 4:2:2 dockable recorders reaching the market (and one that existed previously which Read More
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Apr
21
by: 
4/21/2011 11:45 AM
Take Advantage of Discounted Upgrade Pricing on Adobe CS5 today and upgrade to CS5.5 when it is released!

Adobe® Creative Suite® 5.5 Production Premium is the high-performance leader in video production software. Produce your best work with game-changing innovations like the Adobe Mercury Playback Engine and a distinctively efficient post-production workflow. Read More

Apr
18
by: 
4/18/2011 10:10 AM
The most interesting tid-bit to come out of the whole Final Cut Pro X preview at Tuesday night’s SuperMeet came not during the hour long on-stage demo but rather it was during the time after as I walked around the SuperMeet expo and talked to a number of developers and fellow editors to get their reaction to FCP X. The reaction was mostly cautiously optimistic. I also happened into a conversation with someone who works for Apple and had been (or maybe still is) on the FCP team. And then when I g Read More
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Apr
11
by: 
4/11/2011 11:28 AM
At NAB 2011 Avid announced that Final Cut users would now be eligible for a special "crossgrade" price of under $1,000! That's right, if you own Final Cut you can upgrade to the full version of Avid Media Composer 5.5 with Avid Production Suite for only $995. Here's a complete FAQ from Avid with answers to all of your questions regarding the promotion and and more about Avid Media Composer for Final Cut Users: Read More
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Apr
8
by: 
4/08/2011 9:29 AM
The March 2011 Editors’ Lounge HTTP:/?/?editorslounge.com/? was the 8th year of our annual NAB discussion panel and featured guest speakers Steve Cohen, Terence Curren, Mark Raudonis, Michael Bravin and Lucas Wilson. Debra Kaufman moderated a lively discussion on post-production trends and predictions for NAB 2011. Read More
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Apr
5
by: 
4/05/2011 12:00 PM
Adobe TV just posted a video giving a technology preview of a new feature for After Effects called the Warp Stabilizer. This is an effect which, once applied to footage, automatically analyzes it, internally assigns a “cloud” of tracking points, and uses this information to smooth out camera motion (including both positional movement and rotation) that was in the shot. Some form of auto-cropping or scaling was also insinuated but not fully explained. Another feature inside Warp Stabilizer is the Read More
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