 In this industry, you have to earn your stripes. Avid had to displace flat bed film editors. Apple had to get movies under its belt. With Adobe, it's been a different trajectory. If you look at motion graphics or visual effects, everyone thinks of After Effects and Photoshop, but Adobe has a different brand presence with Premiere Pro. Back when we first introduced Premiere Pro, there were of course some aspects that made editors happy, but other things related to how it worked or performance tha
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 AJA Video Systems delivered v3.0 firmware for its Ki Pro and Ki Pro Mini 10-bit 4:2:2 flash disk recorders today. Packed with features that give users greater flexibility and capability for filmmaking, broadcasting and everything in between, v3.0 firmware is available as a no-cost download for current Ki Pro and Ki Pro Mini customers.
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 HP unveils the HP Z1, an all-in-one workstation features include a 27-inch screen, a 30-bit panel with an over-1 billion color palette, a built-in HD video camera, SRS premium sound speakers, an array of microphones for stereo inputs and optional NVIDIA cards, for a combination of power and expandability never before seen in an all-in-one system: a true, professional-strength workstation.
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 Videoguys' Sweetheart Deals!
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 It's Easy to Love this Adobe Special & Save 50% OFF!
MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5!(expires 3/2/2012)
Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.
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 We all know the important place that DSLRs now have in the world of video production. The versatility of these cameras, the ability to alternate between still photography and video at a shoot, the interchangeable lenses, large processors, and more, have all meant that DSLRs are an attractive option for shooting video.
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 Max Out Your Savings with these Special Instant Rebate Offers from Matrox!
Save $100 on the MXO2 LE Max or the Mojito MAX... or $400 on the MXO2 Rack MAX!
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 For budget friendly, uber audio, check out the Zoom H2n Audio Recorder.
We're all familiar with the truism that poor video may be forgiven as long as the audio is great, while the best video will suffer if the audio is lousy. Whether short film or feature, Hollywood blockbuster or local independent, the quality of your audio will make or break your production faster than any other single component.
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 Apple has been known for being very ‘i’ centric with it’s devices – often only allowing Mac-able applications to run on many of the products Apple sells. So we were all taken aback with the big news coming from Avid’s corner that Avid Studio editing software will now run on Apple’s iPad.
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 FCP X or in the more unforgiving circles iMovie Pro has divided opinion. It has alienated many people who were die hard FCP 7 users, like me, due to the lack of key features and no backward compatibility with the older system. I have more of less moved over to Premiere due to increasingly impressive features (I am also eyeing the new Avid MC6 which has taken a giant leap forward with the new release, but more on that in a future post) but I am still checking out FCP X. I own it and would never d
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 Jeremiah switched from Final Cut Pro to Adobe Premiere Pro CS5.5 last summer, and three projects later, he's still happy. But when he wrote his original article, there was one thing he never considered - losing his existing plug-ins he used in FCP.
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 Adobe Systems has released a second advance look at Photoshop CS6 that shows new work to give a hardware boost to the image-editing software.
The graphics processing unit (GPU) speeds the Liquify tool, which lets people smear images in a finger-painting way, according to a Zorana Gee, a Photoshop product manager. She demonstrated the change in a YouTube video, the second in what looks to be a series of previews of the software.
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
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$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 The high-performance video RAID5 you need for today’s modern Mac-based video editing systems
As many ProVideo Coalition readers may recall, I have written about disk arrays from PROMISE before, although the last time it was primarily to be used with a computer with an eSATA port. Now that all Mac computers (except for the MacPro tower) use a Thunderbolt port, many are looking for a disk array which will have the appropriate connection and that will be at least as fast as what they got previo
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