Avid's Media Composer, Symphony and NewsCutter Utilize Powerful Encoding and Compression Capabilities of Sorenson Squeeze to Prepare Video for Publishing

(Salt Lake City, Utah--March 30, 2009) Sorenson Media today announced that Sorenson Squeeze 5 is being shipped with the latest versions of Avid Technology Inc.'s suite of video editing applications, including Avid® Media Composer® (v 3.5), Symphony™ (v 3.5) and NewsCutter® (v 7.5) software. Sorenson Squeeze 5 enables independent editors, producers and filmmakers who use Avid video editing software to easily deliver video in all of the most popular video formats, with advanced encoding options and superior results.

As the industry-leading encoding tool, Sorenson Squeeze 5 makes it possible for users to output content in a wide variety of formats, including Flash, QuickTime, RealMedia, Windows Media, MPEG-1, MPEG-2 and MPEG-4. The software can also encode in HD for MPEG-2, Flash, VC-1, and H.264 formats.

"Sorenson Squeeze has truly become a staple third-party tool within the Avid suite of products," said Peter Csathy, CEO of Sorenson Media. "This combined solution gives users the ability to edit, compress, encode and deliver their video in all formats quickly and efficiently. Avid is a leader in video production and editing, and Sorenson Media's encoding and compression capabilities are a natural addition to their exceptional software."

Through the Avid software interface, video editors are able to send their video files directly to Sorenson Squeeze 5 for encoding and compression without having to export intermediate files. Sorenson Squeeze 5 embraces the long-time Squeeze tradition of producing outstanding video without a complicated workflow. The software allows users to compress and encode multiple files simultaneously, and advanced pre-processing filters produce higher quality video. The Sorenson Squeeze 5 interface is easy to use, and the optimum workflow allows users to encode video using a variety of custom presets, reducing the amount of time spent on a project.

Continuing its reputation as the leading encoding and compression solution, in 2008, Sorenson Squeeze 5 received the Vanguard Award from Digital Content Producer magazine and was awarded Streaming Media magazine's Readers Choice Top Award for Encoding Software for the second year in a row.