 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 Apple has been known for being very ‘i’ centric with it’s devices – often only allowing Mac-able applications to run on many of the products Apple sells. So we were all taken aback with the big news coming from Avid’s corner that Avid Studio editing software will now run on Apple’s iPad.
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 Today, Apple announced the latest update to Final Cut Pro X. Following its announcement last September that the next major version of the software would include support for multicam editing and broadcast monitoring, this update delivers on that promise.
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 Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
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SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!
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Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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 GoPro today announced a new version of its CineForm Studio lineup that it hopes will help build a bridge between professionals of all stripes and the enthusiasts who embrace its rugged $300 HD cameras. With the latest revisions, the free version of CineForm Studio adds features like support for H.264 footage from non-GoPro cameras using an MOV or MP4 wrapper (this works in 2D only; 3D is only enabled for GoPro cameras in the free version) and automatic recognition of 3D formats for YouTube uploa
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 Why is Thunderbolt’s crazy fast data transfer a bit slow to catch on?
No doubt by now you’ve heard a bit about the new Thunderbolt technology by, a collaboration effort between Apple and Intel in 2011 for Apple’s new line of MacBook Pro laptops (as well as MacBook Air, Mac mini and iMac)—and though the hype and performance boost have editors drooling, a year later, adoption could still be a ways off for many users.
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 Though This 64-bit Version Moves Faster and Looks Different, the Overall Workflow Remains, Comfortably, the Same
The biggest news for editors when Avid began shipping Media Composer 6 last November was the NLE's transformation into a very modern, 64-bit application. Along with that came other great updates, including the support of third-party hardware options (several of which I tested with this review).
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 I’ll admit it – I’m a Mac Guy. And for those that regularly read my blog posts, newsletter articles or have checked out some of my workflow hacks this is isn’t news.
Lately though, I’ve become a lot more open minded.
Like many of my peers, I’m still a little intimidated by FCP X. But I am still planing on becoming proficient with the app because of the novel ways it improved FCP 7. I also think FCP will eventually re-gain some of it’s mindshare so I want to be able to talk knowledgeably ab
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 Recently, there was a lot of online static about Adobe changing its upgrade pricing. There were some conversations, overheard statements, and misinterpretations on what they were going to do. Many thought the only option to upgrade for CS6 was going to be a CS5 customer. I started digging into this a while back and have had a few conversations with folks to get clarification.
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