 Atomos, the Melbourne, Australia-based company that creates solutions in continuous power technology and affordable digital recording to HDDs or SSDs, continues to extend its workflow-related products to more media productions and projects.
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 When most of us started as editors, we likely substituted cheesy video effects for content and creativity. Some of us may have even chosen our NLE based on the number of included video effects. As we mature as editors (and shooters), we come to realize that effects need to be used ever so sparingly-such as when adding salt to any dish. That's why I'm always hesitant to gush over any effects package: As many as I have installed, tried, uninstalled, or kept, I invariably wind up using only a few o
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 While everyone has seen the complex animated 3D title sequences and lower thirds for popular sports shows, chances are that few outside the world of pro video are familiar with the software that is used to create them. One of the leading applications in this area is Red, from BorisFX.
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 Syfy, formerly known as the Sci-Fi Channel, is an American cable channel featuring science fiction, fantasy, horror, supernatural, paranormal, and reality programming. Syfy is part of NBCUniversal, a subsidiary of Comcast and General Electric.
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 Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that Boris RED Version 5 is now available for Grass Valley EDIUS 6. Boris RED is a plug-in application for transitions, professional text, and advanced composites inside of EDIUS and other leading video editing software applications. An indispensable tool for post-production and broadcast professionals, RED offers a wide range of features right on the EDIUS timeline and adds a standalone
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. The comments below have been added to our Videoguys' Options for Final Cut Editors blog post, but I felt they were also worth sharing as a new blog post.
For me the most important thing in the update isn't actually included in 10.0.1 at all. Rather it is this very important information found at the bo
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 ATTENTION Apple Final Cut Editors:
This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11
Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st.
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 A fast and flexible RAID drive that will keep data safe within its solid and sleek design.
Here's a fact that everyone can agree on: losing data stinks. Without a good storage solution, however, video editors constantly find themselves playing a digital version of Jenga - one wrong click and all of a project's data comes falling down.
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 NVIDIA introduced today NVIDIA® GPUDirect™ for Video, a technology that enables application developers to deliver higher quality, more realistic on-air graphics -- or take faster advantage of the parallel processing power of the GPU for image processing -- by permitting industry-standard video I/O devices to communicate directly with NVIDIA professional Quadro® and Tesla™ graphics processing units (GPUs) at ultra-low latency.
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 AJA Video Systems streamlined lens to post workflows with the introduction of its Ki Pro family of portable video recorders. The newest product in that family, Ki Pro Mini has been in high demand, facilitating direct camera-to-edit workflows that eliminate the time consuming video encode step. AJA is working jointly with Avid(R) to build support for the Avid DNxHD(R) video codec into Ki Pro Mini, enabling further production efficiencies to Avid Media Composer(R).
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 Boris Continuum Complete 8 AE delivers the most comprehensive VFX plug-in suite ever created for Macintosh and Windows versions of Adobe After Effects and Premiere Pro CS5.5, CS5, CS4, and CS3. A whopping 200+ filters include 3D Objects such as Extruded Text, 3D particle effects, image restoration tools, lens flares and lights, keys and mattes, 3 Way Color Grading and other color correction tools, time-based effects such as Optical Stabilizer, warp and perspective effects, and blurs, glows, and
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 "When talking about FCPX, the greater topics of philosophy, ethics, religion, personal well-being, the time space continuum, the consequence of true and real change, the past, the present, the future and, of course, our collective video careers, are often touched upon." Jeremy Garchow invites you to read the FCPX forums here at the COW to gain a greater sense of how people might feel about it if you have not frequented them lately. Yes, there is a lot of work to be done, and there are many holes
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 Matrox MC-100, a dual SDI to HDMI mini converter that supports a wide range of display resolutions through 3G, Dual Link, HD, and SD-SDI will be introduced at IBC2011 on September 8. This single portable unit can be used as an HD-SDI switcher, a distribution amplifier, a multiplexer, and a 3D processing unit, making it the most versatile mini converter on the market
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 Company Extends Leadership in Professional Video with the Acquisition of Premium Tools for Digital Color Grading and Enhancement
SAN JOSE, Calif. & AMSTERDAM ----Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the IBC 2011 Conference and Exhibition that it has acquired certain assets of privately held IRIDAS, a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.
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 Roland has produced a series of training videos that are not only great for learning how to use the VR-5, they are a fantastic way to learn more about the product and how it can fit into your production needs.
The VR-5’s “all-in-one” solution greatly simplifies production, recording and streaming of any live event. The VR-5’s innovative design incorporates a video switcher, audio mixer, video playback, recorder, preview monitors and output for web streaming all in a single unit. As a USB V
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