 Kirk Arnold, Avid Executive Vice President/COO, talks about Avid's openness, the professional market, and the hunger for high quality content.
When it comes to business strategy, you have to have a lot of insight and a little bit of luck. When Gary [Greenfield, CEO/president] and I arrived at Avid four years ago, we immersed ourselves in where our customers' businesses were going and how we could support them. It became pretty clear early on in our evaluations that the need to support an ope
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 HP just unveiled the follow-up to its popular line of Z workstations: the Z820, Z620 and Z420, which come equipped with the eight-core Intel Xeon processor E5-2600 product family, offer up to 512 gigabytes of DDR3 memory and support multithreaded workstation applications.
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 After many years of producing and engineering for various types of media projects, utilizing single drives for the various assets, then backing up to optical disks, I decided it was time to move into the world of Raid drive redundancy. I have, at various times, used Raid 0 setups, but that speed has a trade off…protection. After much research between various vendors, manufacturers, and creative pros alike, I decided I would enter the world of small drive arrays by purchasing a 4 disk 4 Terabyte
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 Relativity Media and Bandito Brothers’ Navy SEAL action-thriller Act of Valor, starring active-duty Navy SEALs, took the No. 1 spot in America in its debut weekend. The film was independently produced by Bandito Brothers, an outfit known for their inventive filmmaking process, enabled by leveraging tools and technology by companies like AJA Video Systems.
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 What a long, strange trip it’s been for Magic Bullet Denoiser. The quite amazing, though crash-prone, denoising tool from Red Giant Software was removed from Red Giant’s product lineup late last year when some third-party technology used in Denoiser 1 was purchased by Google. In Google’s quest to make crappy YouTube video look better, we lost one of the better denoise tools that I had ever used. Red Giant promised at the time, however, that its “team is hard at work developing a new version of D
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 Matrox Mojito MAX, Matrox MXO2 LE MAX, and Matrox MXO2 Rack MAX purchases qualify for significant savings until March 31, 2012.
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 Over the past few weeks, I've been getting up to speed on using Telestream's Wirecast Pro for Mac to broadcast the weekly TUAW TV Live show. In this review, I'll describe some of the features of the latest version (4.1.3) of Wirecast Pro, and how it will be streamlining the production of the show.
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 “Adobe Premiere Pro is our Swiss Army knife. We can put virtually any file onto the timeline—or mix and match a variety. The Adobe Mercury Playback Engine decodes just about anything and plays it back so quickly that as soon as we think of an idea, we can all view it and start fine-tuning.”
Rob Legato
Visual effects supervisor, second-unit director, and second-unit director of photography,HUGO
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 Due to its advanced codec, multiformat file support and unparalleled speed, the Grass Valley™ EDIUS® high-definition (HD), nonlinear video editing software is quickly becoming one of the dominant solutions among editors working in the digital news and professional video production industries. At NAB 2012 Grass Valley will demonstrate the latest version (EDIUS v.6.5), with a comprehensive 3D editing workflow and native support for raw footage captured with digital cinematography cameras from RED
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 Using This Guide
This guide contains the task-oriented instructions, conceptual information, and reference information you need to use the features of your Avid editing application. The contents of this guide is also available in the Help.
This guide is intended for all users, from beginning to advanced.
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 Apple has recently announced that a new OS is already on the horizon for the Mac, OS X Mountain Lion. If you watch the overview video on the website, it does a nice job of presenting the basic features of the OS and how it draws a lot of features from the iOS devices. I’ve seen a couple of early articles that make a big deal out of the fact that that new name is just OS X, not Mac OS X. I honestly don’t care about the name, I think this is more about Apple recognizing that OS X Lion was not quit
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 Breaking with their corporate tradition of releasing a major Creative Suite update every two years, Adobe has released a mid-cycle product, Creative Suite 5.5. This contains significant new features and improvements that should be of vital interest to all media creators. In this review, we will look at the new features in Production Premium 5.5, a subset of the entire Creative Suite, which consists of Premiere Pro CS5.5, After Effects CS5.5, Audition CS5.5, Photoshop CS5 Extended, Flash Catalyst
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 New features make Matrox Convert DVI Plus even simpler and more convenient to use. Automatic input detection is particularly important for A/V integrators who might regularly deal with a variety of input devices in the course of their work. Now any computer running at any resolution can be connected at the input, and Matrox Convert DVI will automatically output at the desired, preprogrammed resolution.
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 Robert Legato has been nominated for the 2012 Academy Awards in the Visual Effects category for his latest work on the movie Hugo. This is his third Academy Award nomination. In 1997 he won the visual effects award for Titanic and in 1995 he was nominated for Apollo 13. He has a long list of Video Effects and Second Unit Director credits to his name including, Shutter Island, Avatar, The Departed, The Aviator, and many more.
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 In this industry, you have to earn your stripes. Avid had to displace flat bed film editors. Apple had to get movies under its belt. With Adobe, it's been a different trajectory. If you look at motion graphics or visual effects, everyone thinks of After Effects and Photoshop, but Adobe has a different brand presence with Premiere Pro. Back when we first introduced Premiere Pro, there were of course some aspects that made editors happy, but other things related to how it worked or performance tha
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