 Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that Boris RED Version 5 is now available for Grass Valley EDIUS 6. Boris RED is a plug-in application for transitions, professional text, and advanced composites inside of EDIUS and other leading video editing software applications. An indispensable tool for post-production and broadcast professionals, RED offers a wide range of features right on the EDIUS timeline and adds a standalone
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. The comments below have been added to our Videoguys' Options for Final Cut Editors blog post, but I felt they were also worth sharing as a new blog post.
For me the most important thing in the update isn't actually included in 10.0.1 at all. Rather it is this very important information found at the bo
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 ATTENTION Apple Final Cut Editors:
This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11
Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st.
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 These are heady days for high-end nonlinear editing system providers. But, we may have recently lost one of the biggest players in the game.
Despite the fact that Apple's Final Cut Pro 7 software is being used by 54.6 percent of the professional editing community, according to a report by market research firm SCRI International, in June Apple released a completely rewritten version called Final Cut Pro X. Much to the surprise of many, despite that this new incarnation is completely 64-bit, so
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 Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid® today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than eve
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 The Vegas Pro 11 collection combines the power of Vegas Pro with the elegance of DVD Architect to provide a dynamic and efficient environment for video and broadcast professionals. With extensive format support, unmatched effects processing, superior audio support, and a complete array of editing tools, Vegas Pro 11 gives you the creative freedom you need to produce projects with outstanding results.
Order Vegas Pro 10 now and get a FREE Upgrade to Vegas Pro 11 direct from SONY. In order t
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 A fast and flexible RAID drive that will keep data safe within its solid and sleek design.
Here's a fact that everyone can agree on: losing data stinks. Without a good storage solution, however, video editors constantly find themselves playing a digital version of Jenga - one wrong click and all of a project's data comes falling down.
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 AJA Video Systems is announcing the release of AJA Control Room, a unified cross-platform application for controlling selected AJA KONA and Io products to enable capture, conversion, playback, VTR control and output. In addition, a separate new AJA Control Panel can be launched independently or from AJA Control Room, providing powerful configuration and at-a-glance viewing of settings. Available for Mac OS X and Windows as no-cost, downloadable applications, AJA Control Room and AJA Control Pane
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 Brandon Ancil is a digital producer and editor for CNN.com. Like many CNN iReporters, he shoots, edits and produces all of his content himself. Below are some tips to editing a video piece from start to finish. Read up, then give Ancil's advice a try in this week's iReport Boot Camp challenge.
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 NVIDIA introduced today NVIDIA® GPUDirect™ for Video, a technology that enables application developers to deliver higher quality, more realistic on-air graphics -- or take faster advantage of the parallel processing power of the GPU for image processing -- by permitting industry-standard video I/O devices to communicate directly with NVIDIA professional Quadro® and Tesla™ graphics processing units (GPUs) at ultra-low latency.
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 Boris Continuum Complete 8 AE delivers the most comprehensive VFX plug-in suite ever created for Macintosh and Windows versions of Adobe After Effects and Premiere Pro CS5.5, CS5, CS4, and CS3. A whopping 200+ filters include 3D Objects such as Extruded Text, 3D particle effects, image restoration tools, lens flares and lights, keys and mattes, 3 Way Color Grading and other color correction tools, time-based effects such as Optical Stabilizer, warp and perspective effects, and blurs, glows, and
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 "When talking about FCPX, the greater topics of philosophy, ethics, religion, personal well-being, the time space continuum, the consequence of true and real change, the past, the present, the future and, of course, our collective video careers, are often touched upon." Jeremy Garchow invites you to read the FCPX forums here at the COW to gain a greater sense of how people might feel about it if you have not frequented them lately. Yes, there is a lot of work to be done, and there are many holes
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 Matrox MC-100, a dual SDI to HDMI mini converter that supports a wide range of display resolutions through 3G, Dual Link, HD, and SD-SDI will be introduced at IBC2011 on September 8. This single portable unit can be used as an HD-SDI switcher, a distribution amplifier, a multiplexer, and a 3D processing unit, making it the most versatile mini converter on the market
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 G-Technology™ Demos a Two-Drive 8TB G-RAID™ Thunderbolt® External Storage Solution With Blazing
Throughput for Post Production; New 4TB Hitachi GST Hard Drives are First to Ship in G-Technology’s
G-RAID and G-DRIVE™ solutions
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 Company Extends Leadership in Professional Video with the Acquisition of Premium Tools for Digital Color Grading and Enhancement
SAN JOSE, Calif. & AMSTERDAM ----Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the IBC 2011 Conference and Exhibition that it has acquired certain assets of privately held IRIDAS, a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.
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