 Choosing a Platform - Mac or PC: The first question a user is faced with is what platform to run Media Composer on. It is possible that your current computer system will meet the requirements for Media Composer but it is also possible upgrades or additional hardware may be required. Avid has tested and qualified specific system requirements on both Macintosh and PC platforms and recommends that you use configurations that meet these Avid-tested specifications for CPU, graphics cards, Firewire
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 As a video professional you need an editing platform you can rely on to connect to anything, anywhere; work with your favorite apps; and deliver high-quality video to all the devices your viewers and clients use - the web, mobile devices, Apple TV, Blu-ray discs, even tape. The award-winning Matrox MXO2 devices have you covered. You get highly-reliable, broadcast-quality video and audio input/output and HDMI video monitoring with the unique Matrox HDMI Calibration Utility as well as 10-bit realt
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 With the radical change going on right now in the world of Final Cut Pro, I’ve had some FCP7 users ask me about maintaining an end-to-end ProRes workflow in Premiere Pro. There are questions whether it’s even possible. Well, I’m here to show you it IS possible, and how to make it go.
What do I mean by an “end-to-end ProRes workflow”? This means ingesting ProRes clips, dropping them right to the timeline, rendering previews when necessary to a new ProRes file, and outputting back to a ProRe
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 The Ki Pro Mini is made by AJA and is a compact professional digital recorder designed to be attached to any camcorder that has either a professional HD/SD-SDI out or a HDMI output. With the Ki Pro Mini it is possible to improve the image quality by recording to a superior codec (Apple ProRes) with higher bitrates over the default codec and bitrate of the camcorder. The Ki Pro Mini gives you a file-based solid-state workflow via the two CF card slots. The Ki Pro Mini is basically a miniature ver
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 Avid put on an event in a theater on the Warner Bros. lot for the Hollywood P\post community. The purpose was to re-affirm their commitment to professional post & workflows and to give a sneak peak at some of the new features and technology on the Media Composer roadmap. Highlights include 64-bit code, a new streamlined user interface, and a commitment to opening up to the full gamut of 3rd party hardware! Check out this video!
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 Just before an Avid-hosted event last night on the Warner Bros. lot, editors who gathered there were discussing the shortfalls of FCP X as well as the direction of Adobe and Avid. The buzz was palpable.
Inside the Steven J. Ross theater, Avid brought the troops together to emphasize its commitment to the professional market, hammering home that their focus is us: the editors. It was good to hear at a time when some industry people and businesses are feeling abandoned after the release of FCP
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 MacRumors reports that Apple held a private Final Cut Pro X (FCP X) briefing for enterprise contracts in London on July 6th. One first hand report has been posted to the internet detailing what Apple discussed during the event. Alex4d summarizes tweets by @aPostEngineer which reveals the following points:
1. FCP XML in/out is coming via 3rd party soon…no FCP 6/7 support project support coming ever it seems…
2. Ability to buy FCP7 licenses for enterprise deployments coming in the next few week
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 Avid today announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers. Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilit
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 Thanks to the Final Cut Pro X FAQs, I'm convinced we have made the correct decision for my company to move away from the Final Cut Pro platform. It's clear that Apple will stick to their path with no looking back while I just need a more efficient tool that fits into our workflow. Moving to Adobe and Avid will allow us to continue our jobs without an upheaval in the way we tell stories.
Quite honestly we're all excited about the possibilities moving forward!
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 Final Cut Pro X is a breakthrough in nonlinear video editing. The application has impressed many pro editors, and it has also generated a lot of discussion in the pro video community. We know people have questions about the new features in Final Cut Pro X and how it compares with previous versions of Final Cut Pro. Here are the answers to the most common questions we’ve heard.
Import
Can I import projects from Final Cut Pro 7 into Final Cut Pro X?
Final Cut Pro X includes a
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 AJA Video Systems, a leading manufacturer of professional video interface and conversion solutions, today released two new software updates that add support for Adobe CS5.5 to AJA’s Io Express and KONA family of products for both Mac and Windows customers. The software updates, AJA Windows Software 5.5 and AJA Mac Plugins for Adobe 9.0.1 bring added support for Adobe CS5.5 and dramatically improve AJA software performance with the Mercury Playback Engine in Adobe Premiere Pro CS5.5.
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 No, that title is NOT a snide or sarcastic remark. That’s an honest Thank You to Apple.
In 2000 when I opened the doors to Biscardi Creative Media my realistic three options for an NLE were Avid, Media 100 and Final Cut Pro. Obviously I went with Final Cut Pro in large part because of the cost, though it still cost me almost $30,000 to build an entire suite from nothing. I have proceeded to use that tool right up until today, some 11 years. What Apple did over that time was to rely on thi
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 Industry infatuation with Apple’s ProRes continues to build, from ARRI’s adoption of ProRes for its Alexa digital cinema camera to AJA’s unveiling at IBC last September of its latest ProRes field recorder, the Ki Pro Mini.
Industry infatuation with Apple’s ProRes continues to build, from ARRI’s adoption of ProRes for its Alexa digital cinema camera to AJA’s unveiling at IBC last September of its latest ProRes field recorder, the Ki Pro Mini.
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 It’s official. Today, after 15 years, OneRiver Media officially purchased our first licensed seat of Avid Media Composer. This was actually a long time coming, as we’re constantly in situations where Final Cut Pro 7 has limitations in how we work in the timeline. And don’t get me wrong; we’re not completely jumping ship from Final Cut Pro. We still have several projects that are in Final Cut Pro 7 right now, and may even continue to use Final Cut Pro 7 until we get solid hardware migration worki
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 Final Cut Pro X is the latest update for Apple’s popular non-linear editing software. It features a new user interface and boasts new, exciting features for editors. However, the way editors interact with third party tools, like the AJA KONA cards, is different from the previous versions of Final Cut Pro. AJA has prepared a document that explains how editors can use AJA products with the latest version of Final Cut Pro.
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