 The launch of Apple Final Cut Pro X stood the editing industry on its collective ear. It also sparked some very interesting – and occasionally heated – discussions about what the design of a modern, nonlinear editing application really should be. NLEs that we all use today are a collection of terminology, tools, designs and workflows borrowed from different technologies.
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 Scott has always been amazed at just how fast the hands of time move when we are sitting at our edit suites. It seems like yesterday that Apple stock was $17 and Michael Dell was speculating on what he would do if he were in charge of Apple: “I’d shut it down and give the money back to the shareholders.” It was Oct. 6, 1997, and Apple had recently purchased a pro video editing software package called KeyGrip from Macromedia. In 1998, Apple changed that name to Final Cut Pro and a revolution bega
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 Did you know Final Cut wasn’t actually an Apple product but a Windows program written by Macromedia that Apple purchased? Did you know Apple purchasing Final Cut was a result of Adobe rebuffing Apple over a Mac version of Premiere? Did you know Apple was in danger of going under when it purchased Final Cut? Even if you already knew all of these things, the particulars of how Final Cut ended up in Apple’s hands is a fascinating story for anyone interested in video editing. John Buck’s $4.99 book
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 Following last months's introduction of Media Composer 6, NewsCutter 10 and Symphony 6, journalists and beta users are buzzing about new features, including the new 64-bit architecture, UI, Avid Open I/O, Avid Marketplace, among others. Read more about this highly-anticipated, major software release as reported in Creative COW , POST Magazine, StudioDaily, The Hollywood Reporter, Art of the Guillotine , ProVideoCoalition and Digitalcontentproducer.com
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 Avid Media Composer 6 is faster, better - and more open, as illustrated by the many bundle options now available at Videoguys.com
GLEN COVE, New York – Videoguys.com, a leading Avid Authorized Reseller, has just launched their special bundle pages for Avid Media Composer 6 combined with some of the best hardware I/O devices in the industry. Upgrade bundles start at just $795 and Crossgrade bundles for Apple Final Cut Pro owners start at just $1,595.00.
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 Faster & Better Than Ever!
Professional editors and producers like you around the world have told us what you need to succeed. More efficient and easy-to-use video editing tools. An open platform that enables you to work with everything you want and integrate into any workflow. More power to eliminate bottlenecks, so you can work faster than ever. We listened. We took notes. We made it happen. Introducing Media Composer 6—the fastest, most versatile tool for professional video editing.
Ope
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 fcp.co shared some tweets with Walter about CNN's layoffs due to the fact they can get reports from viewers with high quality consumer cameras for nothing. He's followed it up with this excellent article.
We think Walter has expressed what a lot of editors have been thinking for a few years now, editing is now just a commodity. Many thanks to Walter for allowing us to reprint his article, we are sure it will spark off many good comments.
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 Many of us have been editing with FCP for a few years now and were exited when Apple finally decided to re-write FCP from the ground up finally giving us a 64bit architecture, FCP only works on the Apple Mac so if you are intrenched as most of us are in the Mac platform the alternatives are AVID and Adobe’s Premiere Pro.
Sadly, Final Cut Pro has been haemorrhaging professional customers to AVID and Adobe since the introduction of FCP-10. Walter Murch reckons he has finally reached the end of
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 Yes it’s true. Josiah has finally converted from a Premiere and FCP fan to an Avid maniac. Josiah loves this NLE.
Premiere and FCP pale in comparison to the speed, ease of use, intelligence, and incredible support that Avid. On top of all that About 90% of all of your favorite feature films and prime time television programs are all cut on an Avid system.
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 Avid Media Composer 6 began shipping last week after being announced just under a month ago. The release has seen quite a bit of press as it was teased back in the summer and a large part of that tease was letting users know what they could expect when this version came along. I haven’t had a chance to really pound MC6 as of yet since it just shipped but I have been kicking the tires on it for the last few days. Keep an eye on That Post Show for upcoming episodes all about MC6.
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 One of the most persuasive product upgrades in Avid’s history happened today at noon ET, when a new family of Media Composer products was released. (That makes it a day behind schedule by our reckoning, but nobody’s perfect.) If you missed the news earlier this month, you can see our full coverage at the main StudioDaily site, or you can read on for a quick round-up of the most-anticipated features in the new software.
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 Avid Media Composer 6—as well as Symphony 6 and Newscutter 10—were officially released to the public today. This follows Avid’s announcement several weeks ago, detailing the software’s new features.
Over the past few months, I’ve had the opportunity to beta test Avid Media Composer 6. Now that the software has officially been released, I’m excited to begin sharing tutorials on the newest Media Composer 6 features with the PremiumBeat community.
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 OK, I’m not all about Avid now. I’m giving Adobe Premiere Pro some love too. With Apple no longer making a tool I can use, I’m exploring the other two main options for NLEs and seeing what they are capable of. Seeing how they might fit into my workflow needs. Now, while Avid does easily plug into my broadcast workflows, I do have other projects that would be cumbersome to work with in Avid Media Composer…even MC6. So those projects I used Premiere Pro to tackle.
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 Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that Boris Continuum Complete 8 AVX (BCC 8 AVX) is now available. BCC 8 AVX delivers 200+ comprehensive VFX and compositing filters to Avid Media Composer, NewsCutter, and Symphony. Flicker Remover and Videoscope tools, integrated Beat Reactor technology for audio-driven effect animation, a new Film Glow filter, and support for 64-bit operating systems headline the Version 8 release.
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