 Since Apple introduced FCP X and followed up with 10.1, the masses who didn’t jump to Adobe’s Premiere Pro have been eagerly awaiting the next iteration of Avid Media Composer. Well wait no more. It’s here, it’s 64-bit, offers a familiar but rejuvenated UI and it will work with all the Media Composer projects you have ever created.
There are also updated stereo tools, two more formats supported by AMA, and more openness thanks to a new SDK. There is also a software version of Symphony and low
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 If you missed our mail last month you should check it out as it got a lot of people talking. Today we have a follow-up.
Our web site has relaunched* and while the overall look of the site is similar there is a dramatic difference in how we are distributing our plug-ins.
Starting today Pro Import AE, Pro Import FCP and Pro Export FCP (both versions, for FCP7 and FCPX) are available at no charge. You read this right. Free.
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 Dave Newman asked Shane Ramirez, our editing manager here at Media Design to relate his thoughts on the new Adobe Premiere Pro platform vs. our old version of Final Cut Pro (7). I asked him which platform he would be using for his latest project, since he was trained originally on Final Cut, and his answer was Premiere Pro CS 5.5, and with his comments, we can perhaps determine why.
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 In general, the settings of a sequence should match those of the primary footage type in the sequence. Though Premiere Pro can mix footage of various types in a sequence and compensate for differences in characteristics, performance and quality are maximized when such conversions are avoided.
Creating a sequence that matches the characteristics of your footage can make playback smoother and images sharper. This video shows you how to do it.
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 Check out Jarle Leirpoll’s Premiere Pro blog. The purpose is to spread knowledge about Adobe Premiere Pro, so editors can use it to its full potential. Jarle is currently writing a book on advanced editing techniques in Premiere Pro. And, you guessed it, the working title is “The Cool Stuff in Premiere Pro“.
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 Regular readers will know that, while there are certain applications that I like a lot, I generally prefer a conceptual approach to teaching technology skills. I’d rather see a class on written communication or desktop publishing than a class on Microsoft Word, for example. A class on web design is, I think, more useful than one on Dreamweaver, even if Dreamweaver is the tool of choice for the class. And, whenever possible, schools can save money by teaching principles and concepts using open so
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 When you look at Adobe CS Production Premium’s video production tools - Premiere Pro, After Effects, Encore, Audition, and Photoshop - many if not all could be considered industry leaders in their own right. But it’s how they share assets that makes the suite such a powerful performer.
Applications in Adobe CS Production Premium share assets in several ways. The goal? To save you time, reduce your work load, and ensure your assets retain their original quality throughout the video production
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 Hurry! Time is running out and so are supplies.
Crossgrade from your exisiting NLE software at these discounted prices now thru 10/31!
Fantastic deals when you crossgrade to Adobe Production Premium & Premiere Pro, Avid Media Composer, Sony Vegas Pro and Grass Valley Edius!! Save even more when you bundle you crossgrade with I/O hardware, storage, Blu-ray and more!!
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 Media Composer is Avid’s Non-Linear Editing (NLE) suite for video and film post-production. It’s one of the four heavy weights next to Final Cut Pro, Lightworks, and to a lesser degree Adobe Premiere. Media Composer is a total solution for editors: it has powerful video editing capabilities, but also powerful integrated audio tools, and even special effect capabilities.
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 Special program allows users of competitive applications to upgrade with little investment to the fastest, most format flexible HD editing platform in the industry
Grass Valley™ has announced that, as part of a special competitive upgrade promotion, users of Apple's Final Cut Pro, Adobe Premiere, and Avid's Media Composer can now upgrade to EDIUS® 6 nonlinear editing program for just $399. That's 50 percent off the regular price.
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 Mac + Thunderbolt + MXO2 + Adobe, Avid or Apple = AWESOME!! The latest iMac, Mac Mini and Macbook Pro are now very powerful NLE platforms – for every level of video editing - even for professional post. With the addition of the new Thunderbolt hi-speed connectivity port, these machines will give you the ability to add the Matrox MXO2 family of I/O devices for professional workflows!
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard
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 We're getting a lot of calls and questions about our latest DIY recommendations - and requests for a DIY9 build! We've also been participating in some very hot discussions an the Adobe and COW forums about this. I wanted to put this article together to give some insight into why we pick the components we do and what our overall DIY NLE workstation philosophy is.
The bottom line is this. You need a balanced system for best results. Too much of one area at the expense of another hurts perform
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 Adobe has posted videos of the technology 'sneak peeks' that were showcased recently at the company's annual MAX user conference in Los Angeles.
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 Special EDIUS 6 Crossgrade Promotion - $399.95!
Thanks to this new promotion, which is only available through the end of this year, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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