 Avid put on an event in a theater on the Warner Bros. lot for the Hollywood P\post community. The purpose was to re-affirm their commitment to professional post & workflows and to give a sneak peak at some of the new features and technology on the Media Composer roadmap. Highlights include 64-bit code, a new streamlined user interface, and a commitment to opening up to the full gamut of 3rd party hardware! Check out this video!
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 Just before an Avid-hosted event last night on the Warner Bros. lot, editors who gathered there were discussing the shortfalls of FCP X as well as the direction of Adobe and Avid. The buzz was palpable.
Inside the Steven J. Ross theater, Avid brought the troops together to emphasize its commitment to the professional market, hammering home that their focus is us: the editors. It was good to hear at a time when some industry people and businesses are feeling abandoned after the release of FCP
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 On Wednesday evening Avid held its Committed to the Professional event on the Warner Brothers Studio lot in Burbank California. The event was announced just over a week ago in a blog post by Avid’s CEO. I would have loved to attend the gathering but since it was in California and I’m in Tennessee it just wasn’t meant to be. But there were some tweets that came out of the event by the #livetoedit hashtag.
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 In the first release of Final Cut Pro X, the interaction with I/O devices such as the Matrox MXO2 products is different than with previous versions of Final Cut Pro when it comes to capturing, monitoring, and outputting video. Exporting to H.264 files from the new Compressor 4 using Matrox MAX-enabled MXO2 devices remains up to 5 times faster than software alone.
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 Avid today announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers. Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilit
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 MORE THAN JUST INEXPENSIVE HD MONITORING FOR AVID MEDIA COMPOSER - LIGHTNING FAST H.264 ENCODING TOO!
Avid's support of Matrox MXO2 Mini was the talk of NAB and IBC 2010, giving Media Composer users a very inexpensive HD monitoring solution. But that's not the only benefit Matrox products offer Avid users. Matrox MXO2 Mini with the built-in MAX H.264 encoding accelerator option lets you deliver H.264 files for the web, mobile devices, and Blu-ray at speeds up to five times faster than softwa
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 The newest tool we have in our bag of tricks is the Matrox Convert DVI Plus. What I thought would be just another scan converter has become a swish army knife to our video needs. The ability to take a raw DVI source signal input and send it out – SDI, Component, and Composite is worth the money. No longer do we have to route the video through multiple pieces of equipment to get it our screens.
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 For Avid, making great video and audio products to serve the needs of professionals - top editors, whether for film, theatrical, television, broadcasters, major film and music studios, or independent film producers is our lifeblood. You can depend on us to be thinking about your needs first.
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 With the introduction of Matrox's first product Video RAM (a specialized video display device for first-generation microcomputers) in 1976, co-founders Branko Matic and Lorne Trottier launched a company that has continued to develop innovative, industry-leading products over the last 35 years. The company's three divisions—Matrox Graphics, Matrox Imaging, and Matrox Video—now provide specialized hardware and software solutions for use in an array of professional markets, including media and ente
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 I didn’t always use Final Cut Pro, and I didn’t start using it from version 1. I was a late convert. I started out using Avid Media Composer. But I did start using it after version 3 came out. Before that I, and many other editors, begged and pleaded with the companies we worked with to use their Avids, after hours, to do our side projects. But then FCP came out, and was cheap, so we could then use it to do all of our side work. And I did use it for a lot of projects, but nothing for broad
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 No, that title is NOT a snide or sarcastic remark. That’s an honest Thank You to Apple.
In 2000 when I opened the doors to Biscardi Creative Media my realistic three options for an NLE were Avid, Media 100 and Final Cut Pro. Obviously I went with Final Cut Pro in large part because of the cost, though it still cost me almost $30,000 to build an entire suite from nothing. I have proceeded to use that tool right up until today, some 11 years. What Apple did over that time was to rely on thi
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 It’s official. Today, after 15 years, OneRiver Media officially purchased our first licensed seat of Avid Media Composer. This was actually a long time coming, as we’re constantly in situations where Final Cut Pro 7 has limitations in how we work in the timeline. And don’t get me wrong; we’re not completely jumping ship from Final Cut Pro. We still have several projects that are in Final Cut Pro 7 right now, and may even continue to use Final Cut Pro 7 until we get solid hardware migration worki
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 Matrox Video Products Group today announced the availability of new software releases for the Matrox MXO2 product line for Mac and PC. Highlights of the new releases include support for Adobe® Creative Suite® 5.5 Production Premium, capture support for Adobe Flash Media Live Encoder, and presets for new H.264 encoding parameters in Adobe Media Encoder.
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 New Low Price Avid Media Composer 5.5 Upgrades for Avid & Apple Final Cut Editors!
OFFER EXTENDED WHILE SUPPLIES LAST!
Avid Media Composer 5.5 Upgrade for Media Composer 4 or older (Including Xpress pro and Xpress DV) $595
Apple Final Cut Pro Crossgrade $995
NEW! Videoguys' Money Saving MC5.5 Upgrade Bundles Featuring Matrox and AJA Recommended I/O Solutions & Artist Series Control Surfaces!!
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 ATTENTION APPLE FINAL CUT PRO USERS: SAVE $300 OFF MSRP ON THE BEST EDITING WORKFLOW WHEN YOU UPGRADE TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM NOW THROUGH 6/30/11
With Adobe® Premiere® Pro CS5.5, included in Production Premium, you'll enjoy blazing fast performance, native file-based and DSLR editing - no transcoding, no rewrapping - and time saving integration with Adobe software and Final Cut Pro.
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