 This probably isn’t the usual article on a piece of non-linear editing software. There will be no discussion of professional workflows and how it’s used to create broadcast television or feature films. But rather it’s a discussion of how a modest beginning, dabbling with a new piece of software and one of its signature features has grown into more than just a passing curiosity. It’s also about how that single feature drew me in to Premiere Pro CS5 and how that feature is helping keep the peace a
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 Avid is the granddaddy of all computer-based nonlinear editing (NLE) systems. It was the first to market with its NLE in 1989. In the early days, you worked with offline resolutions of 320x240 and a 512MB hard drive, and it cost much more than $100,000. In those early years, only Hollywood studios, major post houses, and TV networks could afford those NLEs.
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 Our original question was how best to accelerate Adobe’s Creative Suite. In After Effects, the move from CS4 to CS5 was a clear win, while scaling from four cores to six offered surprisingly little benefit. Photoshop CS5 is likewise mushy on its core scaling benefits, but if you can land a plug-in that supports CUDA, baby, hold on—the improvement is massive. Most of all, Premiere Pro performs exactly as we’d expect. The video editor scales well as threads increase, improves with Hyper-Threading,
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 AVID may be known for its editing and finishing systems, however the company is across many areas of entertainment including: audio post production, digital audio consoles, home music creation, live sound production, home video editing and full broadcast news systems. In this interview Chairman and CEO of AVID, Gary Greenfield, explains the AVID philosophy and what AVID means to those involved in the entertainment industry today.
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 If you're looking for a quick, cheap, and easy way to dive into recording audio with Pro Tools, Avid has three new entry-level home studio bundles made just for you.
Each product includes a copy of Pro Tools SE software, which boils down the industry-standard recording software to 16 channels of audio, 10 virtual instrument tracks, one video track, and 3GB of royalty free audio samples and loops.
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 Vegas Pro 10 will be available October 11, 2010 and offers an impressive list of new features and workflow enhancements. Listed below are a few core components that make this one of the most significant upgrades ever to our award-winning editing and production platform.
When speed, precision, flexibility and dimensionality matter most, Vegas Pro™ 10 delivers. This collection offers an efficient and intuitive environment for professional audio and video editing, DVD/Blu-ray Disc™ authoring,
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 Portable hard drives are great option for carrying gobs of media wherever you go. In this review, Creative COW leader Helmut Kobler takes a look at a unique portable drive -- the G-Drive Mobile -- from a company that's been building media-focused drives for years.
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 Grass Valley has announced that its “ADVCmini” hardware and software conversion product for the Mac platform is now shipping. The ADVCmini video converter allows consumers and prosumers to easily transfer high-quality video images from VHS tapes, digital camcorders, and similar sources to their Mac computer for editing in Final Cut Pro or iMovie.
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 Post Magazine has posted three articles by Jon Moser about Avid Media Composer 5 and it's impact on the industry. I was very happy to be a part of his research. Jon and I exchanged emails and phone calls while he was working on the article. We talked about the waves MC5 was making in the Final Cut Pro community as well as the importance of new features like AMA ProRes, Quicktime and DSLR support. We aslo discussed the impact of opening up Media Composer to 3rd party hardware for monitoring HD. T
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 If you're a post-production professional editing with Apple Final Cut Studio FCS3/FCP, Avid Media Composer MC4/MC5 or Adobe CS4/CS5 Production Premium, Videoguys.com is your source for the professional tools you need to make the most of your production environment. At Videoguys.com, we understand that professional video editors have different needs than the average consumer. Not only do you need the best tools available in the industry, you also need the fastest and most reliable solutions becau
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 Adobe Premiere Pro CS5 ($799 list new, $299–$699 list upgrade) may not look much different from previous versions, but don't let appearances fool you. As with all the Creative Suite 5 applications, much has been changed, tweaked, and optimized under the hood to make Adobe's professional-targeted film- and video-editing application (along with its companion programs, OnLocation and Encore) more useful than ever.
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 An issue with DSLR cameras that you must consider while setting up your rig is audio quality. DSLR cameras are equipped with just the most basic microphone and the sound is just okay, at best. If your talent is more than 6 feet away from the camera your audio quality will diminish quickly. Fortunately, the Canon DSLR cameras are all equipped with a mini-jack microphone input and we recommend adding a stereo microphone like the Azden SMX-10.
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 In Avid Media Composer 5 Getting Started, author and Avid Certified Instructor Steve Holyhead explores the tools and techniques in Media Composer for producing great looking video, as well as the basics of high definition media formats. This 2 hour course walks through the video production workflow from input to editing to output, covers key information like trim concepts and frame rates, and introduces techniques such as color correction, footage stabilization and real-time audio effects. Exerc
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 With any big software upgrade there’s going to be changes. Some visible, some not so visible. Personally, I love those changes ... as long as they add new or needed functionality without getting in the way. One of the big things we often worry about with big upgrades are interface changes that might clutter up a clean design or impart on the editor additions or subtractions that might seem more like a step backwards. Of course much of this type of thing is subjective. One editor’s productivity e
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 A great list of FCP freebies got me thinking about what are the must have paid tools as well
The DV Show dropped a great post over the weekend that answered a question from one of their readers: “I’m looking for some plugins or tools to enhance my productions. I mainly use Final Cut Pro and was wondering if there are any free or low cost alternatives to make my videos look better.” With that they listed 14 Must Have FREE Plugins & Tools for Final Cut Pro. It’s a fantastic list of a number of
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