 Just as the computer manufacturers discuss the post-PC world, I believe the film and video industry has entered the post-FCP world. For over a decade Apple has steadily gained NLE market share and set the standard with its Studio software configuration. In addition to the popularity of Final Cut Pro, DVD Studio Pro owned the DVD space for Mac-based authoring shops. The integration of Color launched new opportunities for entrepreneurial colorists. In spite of these gains, Apple tossed it all out
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 MAKE THE SWITCH TO ADOBE® CREATIVE SUITE® 5.5 PRODUCTION PREMIUM®
WITH THIS EXCITING NEW SOUNDTRACK CREATION BUNDLE FROM SMARTSOUND
AND SAVE 50% OFF EACH! PLUS FREE MAGIC BULLET QUICKLOOKS NOW THROUGH 9/30/11
Start Your Soundtrack Right From Adobe Premiere Pro CS5.5 or CS5.0
When you install SmartSound’s plug-in for Adobe Premiere Pro CS5.5 / 5.0 you can quickly access a soundtrack that is customized to your needs.
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 The newest iteration of the 64-bit FCP X was made available Tuesday as a free and full 30-day trial version featuring a number of, well let’s call them “requests,” from the professional community. Some of those included XML support, XSAN support, and something new called Roles. Another big “request” was multicam editing, and that is coming in early 2012, along with broadcast video monitoring.
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. The comments below have been added to our Videoguys' Options for Final Cut Editors blog post, but I felt they were also worth sharing as a new blog post.
For me the most important thing in the update isn't actually included in 10.0.1 at all. Rather it is this very important information found at the bo
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 Today was the day that many of us who’ve been following the Final Cut Pro X saga have been waiting for. An update hit the Mac App Store this morning that took FCPX to version 10.0.1. That update is small in number (more on that in a bit) but rather big in features as there’s quite a lot that Apple has stuck into this first update to FCPX. Chief among those things is XML support that introduces a new FCPX specific flavor of XML. Second would be Roles, a new way to tag and label clips that looks t
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Apple today released the first significant software update to its Final Cut Pro X editing software, which it unveiled to much controversy in late June. In a one-on-one call earlier today with Apple's Richard Townhill, senior director of applications product marketing, we learned more about the 10.0.1 update that includes critical support missing from the original release, notably for XML import and export and Xsan-based workgroup editing. The update is free to existing users and went live in
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 ATTENTION Apple Final Cut Editors:
This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11
Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st.
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 These are heady days for high-end nonlinear editing system providers. But, we may have recently lost one of the biggest players in the game.
Despite the fact that Apple's Final Cut Pro 7 software is being used by 54.6 percent of the professional editing community, according to a report by market research firm SCRI International, in June Apple released a completely rewritten version called Final Cut Pro X. Much to the surprise of many, despite that this new incarnation is completely 64-bit, so
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 Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid® today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than eve
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 f you’re an editor working with Apple’s Final Cut Pro, you’re probably well aware of the controversy and debate surrounding its latest release, which the company has dubbed Final Cut Pro X. If you haven’t heard about all the drama, pull up a chair and, in this temporary departure from the normal Tech Tips format, I’ll fill you in on how Apple CEO Steve Jobs and his minions in Cupertino seemingly tried to pull a fast one on an entire industry in an effort to make the craft of editing easier and
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 A fast and flexible RAID drive that will keep data safe within its solid and sleek design.
Here's a fact that everyone can agree on: losing data stinks. Without a good storage solution, however, video editors constantly find themselves playing a digital version of Jenga - one wrong click and all of a project's data comes falling down.
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 Breaking news from the show floor this morning at IBC 2011: Due to the tremendous response for our current Final Cut Pro Crossgrade promotion, today we’re pleased to introduce that beginning October 1, 2011, we’ll be offering a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase Media Composer, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS na
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 Matrox have taken a different approach to Thunderbolt connectivity with their I/O products compared to other manufacturers. Instead of building new models with Thunderbolt connectors, the adaptor allows new and existing products to use the superfast technology.
At IBC 2011, Matrox Electronic Systems Ltd announced their solution to bring their products up to date with Thunderbolt connectivity. The Thunderbolt adapter is available for $199 for customers who have an MXO product already. So the p
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 AJA Video Systems is announcing the release of AJA Control Room, a unified cross-platform application for controlling selected AJA KONA and Io products to enable capture, conversion, playback, VTR control and output. In addition, a separate new AJA Control Panel can be launched independently or from AJA Control Room, providing powerful configuration and at-a-glance viewing of settings. Available for Mac OS X and Windows as no-cost, downloadable applications, AJA Control Room and AJA Control Pane
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 This week the Adobe video solutions team is over in Amsterdam at IBC, Europe’s largest show for broadcasters. We announced new video delivery solutions and we’re highlighting our recent momentum that enables media professionals to create, deliver, and monetize premium video more efficiently and across more platforms and devices. Adobe is committed to helping our customers and partners streamline their entire creation to delivery video workflows for any screen and ultimately – help them find new
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