 Using This Guide
This guide contains the task-oriented instructions, conceptual information, and reference information you need to use the features of your Avid editing application. The contents of this guide is also available in the Help.
This guide is intended for all users, from beginning to advanced.
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 In this industry, you have to earn your stripes. Avid had to displace flat bed film editors. Apple had to get movies under its belt. With Adobe, it's been a different trajectory. If you look at motion graphics or visual effects, everyone thinks of After Effects and Photoshop, but Adobe has a different brand presence with Premiere Pro. Back when we first introduced Premiere Pro, there were of course some aspects that made editors happy, but other things related to how it worked or performance tha
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 WOW! When I first got a look at the new HP Z1 I fell in love. Over the past year I've become a big fan of iMacs with Thunderbolt. The iMac is sweet, but for NLE we have a problem, it only comes with ATI graphics. For best results with Adobe and Avid, you must have an NVIDIA GPU with tons of CUDA cores. The new HP Z1 delivers on this and more. You get you choice of FOUR levels of Quadro cards that can be added, including our go to GPU for professional post, the Quadro4000!
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 HP unveils the HP Z1, an all-in-one workstation features include a 27-inch screen, a 30-bit panel with an over-1 billion color palette, a built-in HD video camera, SRS premium sound speakers, an array of microphones for stereo inputs and optional NVIDIA cards, for a combination of power and expandability never before seen in an all-in-one system: a true, professional-strength workstation.
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MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5!(expires 3/2/2012)
Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.
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 It’s been almost 12 months since Thunderbolt made its debut on the 2011 MacBook Pro. In that time, just a few dozen Thunderbolt products have shipped, to the disappointment of users eager to take advantage of the fast connection.
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
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$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 With last year's introduction of the Thunderbolt interface, the mobile editing workstation really came into its own. Some observers speculated that the super-high-speed jack, which makes incredibly powerful peripherals truly portable, was a signal of the impending demise of the decidedly non-portable Mac Pro tower.
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 With its release, Final Cut Pro X was widely panned by the professional editing community, who have been leaving their beloved editing system in droves. For most pros, FCP X had the look and feel more in line with iMovie or iPhoto than a professional NLE system. Because of this, Adobe and Avid have been stealing many Final Cut Pro users in the past year with much improved systems of their own.
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 The June 2011 release of Apple’s new Final Cut Pro X set off a firestorm that reverberated across the globe—at least in video circles. The hotly anticipated new version of Apple's flagship video software was unexpectedly accompanied by the immediate removal of the previous version—Final Cut Pro 7—along with the company's Final Cut Server and Final Cut Express apps, from retail distribution. That alone had longtime users jumping ship from the only nonlinear video editor many of them had ever used
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 Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multi-cam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge q
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