 We all know the important place that DSLRs now have in the world of video production. The versatility of these cameras, the ability to alternate between still photography and video at a shoot, the interchangeable lenses, large processors, and more, have all meant that DSLRs are an attractive option for shooting video.
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 Many of you are probably laughing at this title, and to be honest I still don’t believe that I like editing with Final Cut Pro X. It looks like iMovie and the workflow is totally different. But I continued reading about it and watched some great tutorials from Chip Dizard over at Web Video Chefs (click here to see the webinar). It got me more curious and a few days later I am here.
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 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 As we all know by now Apple released their promised update to Final Cut Pro X that added multicam. It’s only been a week and there’s already a lot of articles and tutorials about how this new feature works. I sat down with it some over the weekend to kick the tires and see how it performed. What follows are some thoughts, notes and observations as I was working with it. I was especially curious as to how it might work for music videos.
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 Jeremiah switched from Final Cut Pro to Adobe Premiere Pro CS5.5 last summer, and three projects later, he's still happy. But when he wrote his original article, there was one thing he never considered - losing his existing plug-ins he used in FCP.
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 With last year's introduction of the Thunderbolt interface, the mobile editing workstation really came into its own. Some observers speculated that the super-high-speed jack, which makes incredibly powerful peripherals truly portable, was a signal of the impending demise of the decidedly non-portable Mac Pro tower.
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 With its release, Final Cut Pro X was widely panned by the professional editing community, who have been leaving their beloved editing system in droves. For most pros, FCP X had the look and feel more in line with iMovie or iPhoto than a professional NLE system. Because of this, Adobe and Avid have been stealing many Final Cut Pro users in the past year with much improved systems of their own.
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 call shenanigans (from the urban dictionary)
v. to declare that another’s words or behavior is full of sh*t, off topic, or passive-aggressively annoying. to call another on their bad or mischievous behavior.
Apple today released updates to their video applications Final Cut Pro X, Motion, and Compressor. The updates for FCPX specifically according to Apple’s App Store contain the following:
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 7toX for Final Cut Pro brings your Final Cut Pro 7 projects forward to Final Cut Pro X so you can use Apple’s powerful new professional editing tools to update or finish your older projects. The lightweight application is simple to use, with drag-and-drop support and progress information. 7toX translates important metadata from your Final Cut Pro 7 Project — including bins, clips and sequences — to a new Event in Final Cut Pro X (version 10.0.3) with the highest fidelity of any translation appli
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 The June 2011 release of Apple’s new Final Cut Pro X set off a firestorm that reverberated across the globe—at least in video circles. The hotly anticipated new version of Apple's flagship video software was unexpectedly accompanied by the immediate removal of the previous version—Final Cut Pro 7—along with the company's Final Cut Server and Final Cut Express apps, from retail distribution. That alone had longtime users jumping ship from the only nonlinear video editor many of them had ever used
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 Today, Apple announced the latest update to Final Cut Pro X. Following its announcement last September that the next major version of the software would include support for multicam editing and broadcast monitoring, this update delivers on that promise.
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 Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multi-cam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge q
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