 Sorenson Squeeze 8 Pro Provides the Industry’s Highest Quality, Greatest Control and Most Effective Workflow for Video Professionals
Newest Version of the Industry’s Leading Encoding and Transcoding Engine Empowers Video Professionals with Seamless Input and Output Capability with All Leading Formats, Including Avid DNxHD and Apple ProRes
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 It looks like 2012 will be the year that consumer electronics make the first serious jump beyond HD resolution. Consumers are about to get a higher-resolution screen than has yet been seen in technology for the home, and it's not going to be because manufacturers of PC displays or HDTVs pushed the bar upward. No, the new benchmark for screen resolution on a portable device has been set by the new Apple iPad. Due March 16, it delivers a full 2048x1536 pixels in about 10 inches of screen space — a
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 Kirk Arnold, Avid Executive Vice President/COO, talks about Avid's openness, the professional market, and the hunger for high quality content.
When it comes to business strategy, you have to have a lot of insight and a little bit of luck. When Gary [Greenfield, CEO/president] and I arrived at Avid four years ago, we immersed ourselves in where our customers' businesses were going and how we could support them. It became pretty clear early on in our evaluations that the need to support an ope
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 HP just unveiled the follow-up to its popular line of Z workstations: the Z820, Z620 and Z420, which come equipped with the eight-core Intel Xeon processor E5-2600 product family, offer up to 512 gigabytes of DDR3 memory and support multithreaded workstation applications.
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 After many years of producing and engineering for various types of media projects, utilizing single drives for the various assets, then backing up to optical disks, I decided it was time to move into the world of Raid drive redundancy. I have, at various times, used Raid 0 setups, but that speed has a trade off…protection. After much research between various vendors, manufacturers, and creative pros alike, I decided I would enter the world of small drive arrays by purchasing a 4 disk 4 Terabyte
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 What a long, strange trip it’s been for Magic Bullet Denoiser. The quite amazing, though crash-prone, denoising tool from Red Giant Software was removed from Red Giant’s product lineup late last year when some third-party technology used in Denoiser 1 was purchased by Google. In Google’s quest to make crappy YouTube video look better, we lost one of the better denoise tools that I had ever used. Red Giant promised at the time, however, that its “team is hard at work developing a new version of D
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 “Adobe Premiere Pro is our Swiss Army knife. We can put virtually any file onto the timeline—or mix and match a variety. The Adobe Mercury Playback Engine decodes just about anything and plays it back so quickly that as soon as we think of an idea, we can all view it and start fine-tuning.”
Rob Legato
Visual effects supervisor, second-unit director, and second-unit director of photography,HUGO
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 Due to its advanced codec, multiformat file support and unparalleled speed, the Grass Valley™ EDIUS® high-definition (HD), nonlinear video editing software is quickly becoming one of the dominant solutions among editors working in the digital news and professional video production industries. At NAB 2012 Grass Valley will demonstrate the latest version (EDIUS v.6.5), with a comprehensive 3D editing workflow and native support for raw footage captured with digital cinematography cameras from RED
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 For both commercial and editorial video, Telegraph Media Group shoots on location, on set, and in studio environments. The team uses Adobe Creative Suite 5.5 Production Premium— including Adobe Premiere Pro CS5.5—for video editing, Adobe Audition CS5.5 for audio
editing, and Adobe After Effects CS5.5 for visual effects.
Adobe Premiere Pro CS5.5 helps the Telegraph Media Group team mix footage from sources
as varied as high-end DSLR and ARRI ALEXA cameras, Sony XDCAM, .FLV files, and Flip V
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 WOW! When I first got a look at the new HP Z1 I fell in love. Over the past year I've become a big fan of iMacs with Thunderbolt. The iMac is sweet, but for NLE we have a problem, it only comes with ATI graphics. For best results with Adobe and Avid, you must have an NVIDIA GPU with tons of CUDA cores. The new HP Z1 delivers on this and more. You get you choice of FOUR levels of Quadro cards that can be added, including our go to GPU for professional post, the Quadro4000!
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 HP unveils the HP Z1, an all-in-one workstation features include a 27-inch screen, a 30-bit panel with an over-1 billion color palette, a built-in HD video camera, SRS premium sound speakers, an array of microphones for stereo inputs and optional NVIDIA cards, for a combination of power and expandability never before seen in an all-in-one system: a true, professional-strength workstation.
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 It's Easy to Love this Adobe Special & Save 50% OFF!
MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5!(expires 3/2/2012)
Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 Max Out Your Savings with these Special Instant Rebate Offers from Matrox!
Save $100 on the MXO2 LE Max or the Mojito MAX... or $400 on the MXO2 Rack MAX!
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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