 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 Max Out Your Savings with these Special Instant Rebate Offers from Matrox!
Save $100 on the MXO2 LE Max or the Mojito MAX... or $400 on the MXO2 Rack MAX!
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 For budget friendly, uber audio, check out the Zoom H2n Audio Recorder.
We're all familiar with the truism that poor video may be forgiven as long as the audio is great, while the best video will suffer if the audio is lousy. Whether short film or feature, Hollywood blockbuster or local independent, the quality of your audio will make or break your production faster than any other single component.
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 Apple (Nasdaq: AAPL ) unleashed a storm of anger across the professional video world last summer when it released the replacement for its popular Final Cut Pro editing program. (For examples of the negative reaction, go here.) This article is the first of three that will go over what happened and what it may mean for Apple and its two main rivals in the realm of video editing.
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 The high-performance video RAID5 you need for today’s modern Mac-based video editing systems
As many ProVideo Coalition readers may recall, I have written about disk arrays from PROMISE before, although the last time it was primarily to be used with a computer with an eSATA port. Now that all Mac computers (except for the MacPro tower) use a Thunderbolt port, many are looking for a disk array which will have the appropriate connection and that will be at least as fast as what they got previo
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 What a day yesterday was, the 10.0.3 update for Final Cut Pro X set the Internet alight. We thought we would take a look at the third party announcements that might have been overshadowed by the news from Cupertino. News from AJA, Blackmagic Design, Intelligent Assistance, Marquis, GenArts, Red Giant and more.
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 With last year's introduction of the Thunderbolt interface, the mobile editing workstation really came into its own. Some observers speculated that the super-high-speed jack, which makes incredibly powerful peripherals truly portable, was a signal of the impending demise of the decidedly non-portable Mac Pro tower.
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 7toX for Final Cut Pro brings your Final Cut Pro 7 projects forward to Final Cut Pro X so you can use Apple’s powerful new professional editing tools to update or finish your older projects. The lightweight application is simple to use, with drag-and-drop support and progress information. 7toX translates important metadata from your Final Cut Pro 7 Project — including bins, clips and sequences — to a new Event in Final Cut Pro X (version 10.0.3) with the highest fidelity of any translation appli
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 Today, Apple announced the latest update to Final Cut Pro X. Following its announcement last September that the next major version of the software would include support for multicam editing and broadcast monitoring, this update delivers on that promise.
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 Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multi-cam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge q
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 From the looks of Twitter last night there were a couple of surprises at the Friday evening’s San Francisco Supermeet. First bit of news I saw was that Final Cut Pro User Group (FCPUG) has decided to drop the Final Cut Pro designation from their name to become the Creative Pro User Group. Second was a sneak peek from Adobe about a new application called Prelude.
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
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SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr
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