 It’s been a week since FCP X arrived and started a fire storm of criticism from so many of the users who’d supported Apple’s flagship video editing software for so long. It now seems to have become apparent that Apple has simply abandoned this small, demanding and high-profile market in favour of a much broader and more valuable consumer market.
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 If Adobe Premiere, Avid Pinnacle Studio, MAGIX Movie Edit Pro, Sony Vegas and similar fare define the entry-level sector of the market, then the high end is probably dominated—with apologies to Apple's Final Cut Studio—by Avid Media Composer, which is the NLE of choice for a large number of film and video projects. And with the recent introduction of Media Composer 5.5, Avid has wrapped into the product a number of new features and functions of direct relevance to the HDVP community.
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 I didn’t always use Final Cut Pro, and I didn’t start using it from version 1. I was a late convert. I started out using Avid Media Composer. But I did start using it after version 3 came out. Before that I, and many other editors, begged and pleaded with the companies we worked with to use their Avids, after hours, to do our side projects. But then FCP came out, and was cheap, so we could then use it to do all of our side work. And I did use it for a lot of projects, but nothing for broad
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 Why should YOU upgrade your video editing system
and what is the best upgrade for you?
There are several reasons to upgrade your video editing system. Like most technological advances, the video editing systems available today are faster, more stable, easier to use, and capable of higher-quality then some of those made as recently as six-months ago!
Do you want to take advantage of the increased speed and productivity of today's 64-bit systems with more realtime transitions and spec
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 What is Adobe Premiere Pro?
Adobe® Premiere® Pro CS5.5 software lets you edit faster with true native format support. Get breakthrough performance on workstations and laptops; streamline collaboration; and boost productivity with an efficient, robust, cross-platform editing workflow.
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 Take Advantage of Discounted Upgrade Pricing on Adobe CS5 today
and upgrade to CS5.5 when it is released! Adobe® Creative Suite® 5.5 Production Premium is the high-performance leader in video production software. Produce your best work with game-changing innovations like the Adobe Mercury Playback Engine and a distinctively efficient post-production workflow.
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 MOTU is now shipping a complete Windows driver package for its HDX- SDI and HD Express PCI-based video capture and monitoring devices.
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 Videoguys have updated all our Toast Blu-ray bundles to include the new Toast11 Pro!! Rovi Corporation today launched Roxio Toast 11 Titanium for Mac. Toast 11 is a major update that helps extend Mac OS and iLife applications with new capabilities and feature enhancements for capturing, copying, converting and enjoying personal digital media and entertainment. Toast 11 serves as a powerful media hub that makes it simple to take virtually any piece of digital media - regardless of format or whe
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 Avid today unveiled an expanded lineup of consumer video editing solutions with the introduction of an entirely new and powerful software offering, Avid Studio, as well as the latest release of its industry-leading Pinnacle Studio™ software family. The new Avid Studio consumer editing software features some of the same technology used to create major motion pictures, empowering hobby videographers and editing enthusiasts to make professional-quality movies at a fraction of the cost.
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 New Avid Studio and Pinnacle Studio version 15 allow consumers to create professional-quality HD movies with technology trusted by top Hollywood editors
Avid® (NASDAQ: AVID), today unveiled an expanded lineup of consumer video editing solutions with the introduction of an entirely new and powerful software offering, Avid Studio, as well as the latest release of its industry-leading Pinnacle Studio™ software family. The new Avid Studio consumer editing software features some of the same tec
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 Intel provided a technological preview of the Grass Valley™ EDIUS® 6 nonlinear editing (NLE) software, at the Intel Forum 2011 held in Japan, on January 18, 2011. At the Tokyo press conference, Intel highlighted its newly announced 2nd Generation Intel Core processor, embedded with Intel Quick Sync Video technology.
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 ADOBE & PNY DELIVER BLAZING FAST MERCURY PLAYBACK PERFORMANCE!
Combine Adobe® Creative Suite® 5 with an NVIDIA® Quadro® 4000 by PNY® for PC or Mac Check out the Videoguys' Bundles Including Adobe CS5 and NVIDIA Quadro 4000 by PNY
The Adobe CS5 Production Premium software and NVIDIA Quadro 4000 by PNY both earned honors from the Videoguys techs and made our list of Top 10 Products of 2010!
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 Jump into the creative—and enjoyable—parts of video editing faster with Adobe CS5 Production Premium, available for both Mac and Windows. With native support for DSLR cameras in Adobe Premiere Pro CS5, edit video immediately with no conversion or long render times.
The powerful performance of the Adobe Mercury Playback Engine allows you to mix footage and frame rates on multiple tracks and still have real-time performance without waiting hours for each memory card to import. Plus, a flexib
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 Avid announced Pro Tools version 9—a groundbreaking evolution of the industry’s most popular music creation and audio production solution. Leveraging a next-generation architecture, version 9 of Pro Tools offers customers the unprecedented choice to work with Avid audio interfaces, third-party audio interfaces, or no hardware at all when using the built-in audio capabilities of a Mac or PC.
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 Special! Sony Vegas Pro 10 with Your Choice of Bundles for Under $500
Choose a Pioneer Blu-ray Burner or G-RAID Storage Bundle!
Fast, flexible, and feature-rich, Vegas Pro 10 software is ideal for standard- and high-definition digital video production, streaming content creation, broadcast production, and more.
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