 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 FCP X or in the more unforgiving circles iMovie Pro has divided opinion. It has alienated many people who were die hard FCP 7 users, like me, due to the lack of key features and no backward compatibility with the older system. I have more of less moved over to Premiere due to increasingly impressive features (I am also eyeing the new Avid MC6 which has taken a giant leap forward with the new release, but more on that in a future post) but I am still checking out FCP X. I own it and would never d
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
Order Now! Supplies Limited
and they'll sell fast!
$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 What a day yesterday was, the 10.0.3 update for Final Cut Pro X set the Internet alight. We thought we would take a look at the third party announcements that might have been overshadowed by the news from Cupertino. News from AJA, Blackmagic Design, Intelligent Assistance, Marquis, GenArts, Red Giant and more.
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
Perfect for Beginners!
SONY Vegas Movie Studio HD Platinum Blu-Ray Disc Bundle $179
Everything a Professional Editor Needs!
SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 XML (eXtensible Markup Language) has become a common method of data interchange between postproduction applications. Standard XML variations are like Romance languages: one version is as different from another as German is from French; thus, translation software is required. Apple's Final Cut Pro X was updated to include XML interchange, but this new version of XML (labeled FCP XML) is completely different from the XML format used in FCP 7. Stretching the language analogy, FCP 7's XML is as diff
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 GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!
Plus great Hardware & Software EDIUS 6 including
STORM Mobile, STORM 3G & Plug-ins from Boris, Red Giant & more!
Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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 The new Io XT Thunderbolt-enabled professional video I/O device is now shipping from AJA Video Systems. As the only Thunderbolt-enabled video I/O device on the market with dual Thunderbolt ports, Io XT opens up a host of new workflow capabilities to video professionals.
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 Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar
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 Avid has been working very hard at providing editors with the most professional tools, and best possible support. Avid introduced Avid Media Composer 5 which was ground breaking, and then took it further with Avid Media Composer 5.5. Now Avid has introduced a new 64 bit native Media Composer with even more powerful tools, known as Avid Media Composer 6.
Avid has now opened up their I/O support to third party hardware manufactures such as AJA, BlackMagic Design, MOTU, Matrox, and Bluefish44
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 File this post under “how in the hell did I not know MPEG Streamclip could do this!” This being take the URL of a YouTube video and convert it into a usable file. That is one of those tasks that has come up time and time again and I’ve often struggled with how to make it happen. I’m not sure how long MPEG Streamclip has had this function but I’m going to chalk it up to you learn something new every day.
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 With its top-of-the-line media management tools, generous suite of high-end software, and impeccable history, the Avid Media Composer 5.5 suite is perfect for any editor who is looking to take their editing to the next level.
Ever since introducing Media Composer back in 1989, Avid has claimed a large section of the video editing market by making its editing software a standard for others to live up to. This was due not only to Avid's early foray into the world of nonlinear editing, but as a
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 Let’s start this review off by dispelling a long-held rumor. I’m a PC guy, just always have been, and after reviewing just about every PC NLE at least once, I have settled on Adobe Premiere Pro (and the CS 5.5 suite) as my editor of choice. Not too long ago, I had a freelance client that absolutely insisted on Apple ProRes files for the output of a project. Unfortunately, Apple does not allow PCs to write ProRes files, and at the time PC’s couldn’t read them either.
Fast-forward a few mon
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 This past summer Adobe was running a Promotion to get both Mac and PC users to Make the Switch from Apple Final Cut Pro or Avid Media Composer to Adobe CS5.5 Production Premium. The promotion was a tremendous success and it was our most successful Adobe sale in years. However, like all good things, the Switcher promotion came to an end in October.
While doing our year-end inventory in the warehouse we discovered that we had some of the promotional inventory left over. We cost-averaged it wit
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