 WOW! It's been a crazy summer so far and things are just starting to heat up! Apple, Adobe and Avid are creating so much excitement and news in the NLE world.
A couple of weeks later and FCPX continues to frustrate professional editors, while offering exciting new technology and performance to others. You can follow all of the FCPX articles, reviews and discussions from all over the internet on the Videoguys blog
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 The new Fast Forward Video (FFV) sideKick HD is a versatile recording solution designed to ease production workflow and satisfy the demands of both producers and postproduction editors. The camera-mountable sideKick HD captures video directly from HD/SDI or HDMI outputs at bit rates up to 220 Mbit/s, with 4:2:2 sampling and 10-bit resolution in multiple codecs starting with ProRes on removable 2.5" SSD drives. Recording directly to high-quality NLE formats eliminates time-consuming transcoding,
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 In the first release of Final Cut Pro X, the interaction with I/O devices such as the Matrox MXO2 products is different than with previous versions of Final Cut Pro when it comes to capturing, monitoring, and outputting video. Exporting to H.264 files from the new Compressor 4 using Matrox MAX-enabled MXO2 devices remains up to 5 times faster than software alone.
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 When Allan Tepper began publishing his FCP-exodus articles last year, even some other ProVideo Coalition magazine writers thought and commented that his words were an exaggeration. However, now some of them are defecting from Final Cut Pro, and several other award-winning editors are doing the same. Part of the enticement to jump ship are the special crossgrade pricing being offered by Adobe and Avid, and part is the fact that they need either features which are currently missing in FCP X and/or
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 Avid today announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers. Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilit
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 Industry blogs and Twitter feeds have been exploding over the past two weeks, as pro editors vent their frustration over features — mostly having to do with import/export functions and other collaborative workflow issues — that have gone missing from Final Cut Pro X, even as Final Cut Pro 7 has been deleted from the Apple catalog. Apple promises that various fixes are in the works, but some users have threatened to switch NLEs entirely rather than wait out the chaos. That means an opportunity fo
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 Avid editors looking for a bit of shameless gloating will enjoy the latest installment in Kanen (John) Flowers’ podcast “That Post Show” (iTunes). Dormant for some two years, the show has reappeared with a new episode featuring four longtime Final Cut editors talking about FCP-X — and they are not happy.
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 It’s official. Today, after 15 years, OneRiver Media officially purchased our first licensed seat of Avid Media Composer. This was actually a long time coming, as we’re constantly in situations where Final Cut Pro 7 has limitations in how we work in the timeline. And don’t get me wrong; we’re not completely jumping ship from Final Cut Pro. We still have several projects that are in Final Cut Pro 7 right now, and may even continue to use Final Cut Pro 7 until we get solid hardware migration worki
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 New Low Price Avid Media Composer 5.5 Upgrades for Avid & Apple Final Cut Editors!
OFFER EXTENDED WHILE SUPPLIES LAST!
Avid Media Composer 5.5 Upgrade for Media Composer 4 or older (Including Xpress pro and Xpress DV) $595
Apple Final Cut Pro Crossgrade $995
NEW! Videoguys' Money Saving MC5.5 Upgrade Bundles Featuring Matrox and AJA Recommended I/O Solutions & Artist Series Control Surfaces!!
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 ATTENTION APPLE FINAL CUT PRO USERS: SAVE $300 OFF MSRP ON THE BEST EDITING WORKFLOW WHEN YOU UPGRADE TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM NOW THROUGH 6/30/11
With Adobe® Premiere® Pro CS5.5, included in Production Premium, you'll enjoy blazing fast performance, native file-based and DSLR editing - no transcoding, no rewrapping - and time saving integration with Adobe software and Final Cut Pro.
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 There are about 85 emails in my in-box this morning with links to a speech I gave at the April Final Cut Pro User Group about my reactions to Apple’s presentation of Final Cut at NAB.
While I stand by most of my remarks, there was one unfortunate moment where I said, with a special dramatic emphasis for the crowd, that Final Cut Pro X was not ready for professional use.
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 ATTENTION Apple Final Cut Editors:
This is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995
SPECIAL EXPIRES THIS FRIDAY, JUNE 17
This boxed upgrade for owners of Apple Final Cut Pro includes the full version of Avid Media Composer 5.5 plus the complete Avid Production Suite with more than $3,800 worth of 3rd party software. Available at this special promotion price now though 6/17/11
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 ATTENTION Matrox RT.X2, RT.X100 and AXIO Owners: Matrox is Giving You Another Chance to Upgrade to MAX! The Matrox Loyalty Discount
is BACK and it's Available Now at Videoguys.com
Save $100 on a Matrox MXO2 Mini with MAX
Save $200 on a Matrox MXO2LE with MAX
Save $500 on Matrox MXO2 Rack with MAX
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 If you are a Final Cut Pro editor, unless you've been living in a cave up in the hills, you have heard all the hype about FCPX, the next generation of Final Cut Pro. I'm intentionally not calling the product Final Cut Pro ver 10, because it isn't a next version of Final Cut at all. It is a completely new application. They could have called it Norman or Wolf or Orange, because it is a brand new editing app called FCPX. When it ships it will be version 1.0 of FCPX, and with it will come all the
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 Why should YOU upgrade your video editing system
and what is the best upgrade for you?
There are several reasons to upgrade your video editing system. Like most technological advances, the video editing systems available today are faster, more stable, easier to use, and capable of higher-quality then some of those made as recently as six-months ago!
Do you want to take advantage of the increased speed and productivity of today's 64-bit systems with more realtime transitions and spec
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