 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
Order Now! Supplies Limited
and they'll sell fast!
$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 What a day yesterday was, the 10.0.3 update for Final Cut Pro X set the Internet alight. We thought we would take a look at the third party announcements that might have been overshadowed by the news from Cupertino. News from AJA, Blackmagic Design, Intelligent Assistance, Marquis, GenArts, Red Giant and more.
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
Perfect for Beginners!
SONY Vegas Movie Studio HD Platinum Blu-Ray Disc Bundle $179
Everything a Professional Editor Needs!
SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 The new Io XT Thunderbolt-enabled professional video I/O device is now shipping from AJA Video Systems. As the only Thunderbolt-enabled video I/O device on the market with dual Thunderbolt ports, Io XT opens up a host of new workflow capabilities to video professionals.
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 Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar
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 Avid has been working very hard at providing editors with the most professional tools, and best possible support. Avid introduced Avid Media Composer 5 which was ground breaking, and then took it further with Avid Media Composer 5.5. Now Avid has introduced a new 64 bit native Media Composer with even more powerful tools, known as Avid Media Composer 6.
Avid has now opened up their I/O support to third party hardware manufactures such as AJA, BlackMagic Design, MOTU, Matrox, and Bluefish44
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 With its top-of-the-line media management tools, generous suite of high-end software, and impeccable history, the Avid Media Composer 5.5 suite is perfect for any editor who is looking to take their editing to the next level.
Ever since introducing Media Composer back in 1989, Avid has claimed a large section of the video editing market by making its editing software a standard for others to live up to. This was due not only to Avid's early foray into the world of nonlinear editing, but as a
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 Let’s start this review off by dispelling a long-held rumor. I’m a PC guy, just always have been, and after reviewing just about every PC NLE at least once, I have settled on Adobe Premiere Pro (and the CS 5.5 suite) as my editor of choice. Not too long ago, I had a freelance client that absolutely insisted on Apple ProRes files for the output of a project. Unfortunately, Apple does not allow PCs to write ProRes files, and at the time PC’s couldn’t read them either.
Fast-forward a few mon
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 Following last months's introduction of Media Composer 6, NewsCutter 10 and Symphony 6, journalists and beta users are buzzing about new features, including the new 64-bit architecture, UI, Avid Open I/O, Avid Marketplace, among others. Read more about this highly-anticipated, major software release as reported in Creative COW , POST Magazine, StudioDaily, The Hollywood Reporter, Art of the Guillotine , ProVideoCoalition and Digitalcontentproducer.com
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 When Avid released its new and improved version of Media Composer Version 6 they really meant “new and improved.” It was a complete re-write of the “under the hood” code to bring MC6 into the 64-bit world and a freshening up of the user interface. For those familiar with Avid, don’t worry it wasn’t a complete overhaul of the interface. The new MC6 will feel like a comfortable pair of shoes, but this pair of “shoes” is built for speed. In fact, if you take a look at the “What’s New In Media Compo
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 There's Still Plenty of Time to Shop for the Holidays at Videoguys.com! Order online or call us at 800-323-2325
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Check out these new products from G-Tech, Avid, Matrox, Boris FX and more!
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 Avid Media Composer 6 is faster, better - and more open, as illustrated by the many bundle options now available at Videoguys.com
GLEN COVE, New York – Videoguys.com, a leading Avid Authorized Reseller, has just launched their special bundle pages for Avid Media Composer 6 combined with some of the best hardware I/O devices in the industry. Upgrade bundles start at just $795 and Crossgrade bundles for Apple Final Cut Pro owners start at just $1,595.00.
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 Faster & Better Than Ever!
Professional editors and producers like you around the world have told us what you need to succeed. More efficient and easy-to-use video editing tools. An open platform that enables you to work with everything you want and integrate into any workflow. More power to eliminate bottlenecks, so you can work faster than ever. We listened. We took notes. We made it happen. Introducing Media Composer 6—the fastest, most versatile tool for professional video editing.
Ope
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 Many of us have been editing with FCP for a few years now and were exited when Apple finally decided to re-write FCP from the ground up finally giving us a 64bit architecture, FCP only works on the Apple Mac so if you are intrenched as most of us are in the Mac platform the alternatives are AVID and Adobe’s Premiere Pro.
Sadly, Final Cut Pro has been haemorrhaging professional customers to AVID and Adobe since the introduction of FCP-10. Walter Murch reckons he has finally reached the end of
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