 Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 Apple and Avid have been battling it out on the big screen for years, but now they’ve brought the video editing battle to the iPad — and the winner may not be who you think.
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 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 Daniel Bérubé posted this recap in teh FCPUG Network Community and Supermeeet group on Linked In.
The 11th Annual San Francisco SuperMeet is now history and it was blast! The San Francisco/Bay Area crowd never fails to support the SuperMeet and each other. Thanks SF. Can’t wait for 2013.
500 people showed up to watch an array of excellent presentations on stage and mingle with each other and with the over 25 companies supporting the SuperMeet Digital Showcase. Lots of short films were sh
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 FCP X or in the more unforgiving circles iMovie Pro has divided opinion. It has alienated many people who were die hard FCP 7 users, like me, due to the lack of key features and no backward compatibility with the older system. I have more of less moved over to Premiere due to increasingly impressive features (I am also eyeing the new Avid MC6 which has taken a giant leap forward with the new release, but more on that in a future post) but I am still checking out FCP X. I own it and would never d
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 Adobe Systems has released a second advance look at Photoshop CS6 that shows new work to give a hardware boost to the image-editing software.
The graphics processing unit (GPU) speeds the Liquify tool, which lets people smear images in a finger-painting way, according to a Zorana Gee, a Photoshop product manager. She demonstrated the change in a YouTube video, the second in what looks to be a series of previews of the software.
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 What a day yesterday was, the 10.0.3 update for Final Cut Pro X set the Internet alight. We thought we would take a look at the third party announcements that might have been overshadowed by the news from Cupertino. News from AJA, Blackmagic Design, Intelligent Assistance, Marquis, GenArts, Red Giant and more.
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 With last year's introduction of the Thunderbolt interface, the mobile editing workstation really came into its own. Some observers speculated that the super-high-speed jack, which makes incredibly powerful peripherals truly portable, was a signal of the impending demise of the decidedly non-portable Mac Pro tower.
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 Today Apple released Final Cut Pro X 10.0.3 which offers several new features such as multicam and broadcast monitoring (beta) that were previously missing.
Looking through the details, it's hard to find anything that would appeal to consumers and it is clear that this is an attempt by Apple to appease at least some of the pros. My first reaction (and the reaction of a lot of people on Twitter) was that this was the version Apple should have released back in June.
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