 Q: What are the latest trends you're seeing in production and post production?
A: The biggest trend in Post Production is the decision that many Apple Final Cut Pro editors are faced with, now that FCPX is available. We are spending a lot of time talking to our customers about the many options available to them. Adobe and Avid are both offering special "switcher" or "crossgrade" promotions with discounts at 50% or more. We've seen great interest from all levels of customer’s especially po
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 The day has finally come where someone like me — who is always trying to expand his editing skills — no longer has to purchase a used Avid Adrenaline and an old version of Media Composer to really learn the Avid Media Composer suite.
Avid, AJA and Matrox have come together to embrace Media Composer’s newly developed third-party hardware support. AJA’s involvement, announced at NAB, is the IO Express — a powerful input, output and monitoring solution.
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 Choosing a Platform - Mac or PC: The first question a user is faced with is what platform to run Media Composer on. It is possible that your current computer system will meet the requirements for Media Composer but it is also possible upgrades or additional hardware may be required. Avid has tested and qualified specific system requirements on both Macintosh and PC platforms and recommends that you use configurations that meet these Avid-tested specifications for CPU, graphics cards, Firewire
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 As a video professional you need an editing platform you can rely on to connect to anything, anywhere; work with your favorite apps; and deliver high-quality video to all the devices your viewers and clients use - the web, mobile devices, Apple TV, Blu-ray discs, even tape. The award-winning Matrox MXO2 devices have you covered. You get highly-reliable, broadcast-quality video and audio input/output and HDMI video monitoring with the unique Matrox HDMI Calibration Utility as well as 10-bit realt
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 It has been a very exciting summer, as the industry and editors react to the release of FCPX. You can keep up with all the latest news, reviews and posts from all over the internet on the Videoguys blog
We've also updated our "Videoguys' Options for Final Cut Editors" blog article to include the latest and greatest info from Apple, Avid & Adobe.
Matrox has jumped on the crossgrade wagon as well. Now you can save $175 or more when you purchase an MXO2 w/Max with either the Avid crossg
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 It's been five months since Thunderbolt technology arrived on the scene with the latest MacBook Pro refresh. At the time, not many devices were available to make use of the speedy new I/O connection. Since then, the new port has now appeared on new MacBook Airs, iMacs and Mac minis, and with that, the quantity of Thunderbolt-capable devices has improved as well! While some devices and accessories may not be available just yet, many should be arriving shortly. We highlight a handful that could he
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 Over the past few months we've taken some heat on some NLE user forums for our recommendation to NOT use Sandy Bridge CPUs for building your NLE workstation. We didn't take this lightly and we understood the frustration it would create for people wanting to build a new NLE workstation. You want to use the latest technology and take advantage of the speed and performance per dollar of the Sandy bridge CPUs.
Our Sandy Bridge concerns where not about the CPU, but rather the available chipsets
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 Whether you're making the switch or just adding Adobe CS5.5 or Avid Media Composer 5.5 to your editing system you'll be happy to know that the Matrox MXO2 Hardware is "Triple-A rated" and Now Supports Apple, Adobe & Avid!
The Matrox MXO2 Mini with MAX was the FIRST I/O device recommended by the big 3 NLE vendors Apple, Avid and Adobe and the only one that gives you faster then real-time H.264 encoding! That is why we say Matrox MXO2 family of products are AAA rated. No other hardware compa
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 Avid put on an event in a theater on the Warner Bros. lot for the Hollywood P\post community. The purpose was to re-affirm their commitment to professional post & workflows and to give a sneak peak at some of the new features and technology on the Media Composer roadmap. Highlights include 64-bit code, a new streamlined user interface, and a commitment to opening up to the full gamut of 3rd party hardware! Check out this video!
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 Just before an Avid-hosted event last night on the Warner Bros. lot, editors who gathered there were discussing the shortfalls of FCP X as well as the direction of Adobe and Avid. The buzz was palpable.
Inside the Steven J. Ross theater, Avid brought the troops together to emphasize its commitment to the professional market, hammering home that their focus is us: the editors. It was good to hear at a time when some industry people and businesses are feeling abandoned after the release of FCP
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 On Wednesday evening Avid held its Committed to the Professional event on the Warner Brothers Studio lot in Burbank California. The event was announced just over a week ago in a blog post by Avid’s CEO. I would have loved to attend the gathering but since it was in California and I’m in Tennessee it just wasn’t meant to be. But there were some tweets that came out of the event by the #livetoedit hashtag.
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 In the first release of Final Cut Pro X, the interaction with I/O devices such as the Matrox MXO2 products is different than with previous versions of Final Cut Pro when it comes to capturing, monitoring, and outputting video. Exporting to H.264 files from the new Compressor 4 using Matrox MAX-enabled MXO2 devices remains up to 5 times faster than software alone.
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 Avid today announced it is offering a limited-time Final Cut Pro Crossgrade promotion for qualified Final Cut Pro customers. Available now, this crossgrade offer is designed to provide a fast, cost-effective path for Final Cut Pro users to implement Avid’s award-winning professional editing solution—Media Composer®. With Media Composer, designed and built for Mac OS and Windows operating systems, customers can boost productivity and advance the storytelling process with capabilit
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 MORE THAN JUST INEXPENSIVE HD MONITORING FOR AVID MEDIA COMPOSER - LIGHTNING FAST H.264 ENCODING TOO!
Avid's support of Matrox MXO2 Mini was the talk of NAB and IBC 2010, giving Media Composer users a very inexpensive HD monitoring solution. But that's not the only benefit Matrox products offer Avid users. Matrox MXO2 Mini with the built-in MAX H.264 encoding accelerator option lets you deliver H.264 files for the web, mobile devices, and Blu-ray at speeds up to five times faster than softwa
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 The newest tool we have in our bag of tricks is the Matrox Convert DVI Plus. What I thought would be just another scan converter has become a swish army knife to our video needs. The ability to take a raw DVI source signal input and send it out – SDI, Component, and Composite is worth the money. No longer do we have to route the video through multiple pieces of equipment to get it our screens.
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