 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 A lot has developed in the NLE (non-liner editing) world since FCPX’s release last fall. The program has a number of significant updates inching it closer and closer to being a tool that advanced editors can use.
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 AJA IoXT
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 This morning Apple announced Final Cut Pro X v10.0.3, an update that should close the gap on key features previously found in FCP7 but still missing in FCPX, notably multicam editing and video out support for broadcast video monitoring, both promised last September. The update went live in the Mac App Store this morning at 8:30 am ET/5:30 am PT. It is free to existing users and remains a $299.99 download for new users.
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 With its release, Final Cut Pro X was widely panned by the professional editing community, who have been leaving their beloved editing system in droves. For most pros, FCP X had the look and feel more in line with iMovie or iPhoto than a professional NLE system. Because of this, Adobe and Avid have been stealing many Final Cut Pro users in the past year with much improved systems of their own.
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 It's the NLE Ninja here and I'm back to show you 8 tips that can help you work faster in Premiere Pro CS5.5. Also, at the end of this tutorial is a preview for Music Video Effects Volume 4 which will all be done in Premiere Pro. Watch, learn, subscribe, favorite and enjoy!
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Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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 GoPro today announced a new version of its CineForm Studio lineup that it hopes will help build a bridge between professionals of all stripes and the enthusiasts who embrace its rugged $300 HD cameras. With the latest revisions, the free version of CineForm Studio adds features like support for H.264 footage from non-GoPro cameras using an MOV or MP4 wrapper (this works in 2D only; 3D is only enabled for GoPro cameras in the free version) and automatic recognition of 3D formats for YouTube uploa
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 The new Io XT Thunderbolt-enabled professional video I/O device is now shipping from AJA Video Systems. As the only Thunderbolt-enabled video I/O device on the market with dual Thunderbolt ports, Io XT opens up a host of new workflow capabilities to video professionals.
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 A slightly different MacBreak Studio Live this month. This time Steve Kantor joins the regulars where they take a look at Avid's Media Composer 6 and how it compares and differs from Final Cut Pro X. It's a good battle!
In the blue corner we have Steve Kantor who is demoing Avid, in the Red corner we have Steve Martin who puts up a good fight for FCPX. Mark Spencer acts as referee between the two.
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 Though This 64-bit Version Moves Faster and Looks Different, the Overall Workflow Remains, Comfortably, the Same
The biggest news for editors when Avid began shipping Media Composer 6 last November was the NLE's transformation into a very modern, 64-bit application. Along with that came other great updates, including the support of third-party hardware options (several of which I tested with this review).
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 If you are a media production professional, you’ll want to take a good look at the HP Z800 workstation. When paired with a NVIDIA Quadro GPU accelerated video card we’re talking about a system that achieves an outstanding level of performance. Whether you are an editor of motion pictures, a compositor, visual effects artist or create high-end 3D animation, the HP Z800 workstation has a design that’s ideal for the special needs of production and post-production professionals who are searching for
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 As a followup to my previous post, I received this question (or something like it) in a few emails: “do you think this same trend will hit the non-broadcast arena?”
The answer is, it depends.
It depends on what kind of work you are doing. Final Cut Pro X is not an unusable editor for many folks. Undesirable for some, but it is capable of editing programs together. People who are editing for the web or for DVD delivery, are probably going to have very little cause to think about switching a
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 What PC to build, updated January 2012
A question often asked is what system to build for NLE.
The previous article about this topic dates back to March 2010, so it was due an update because there were so many new developments in the past two years, including CS5.5
Basically you can think along three roads, a budget PC, an economical PC and the warrior PC. Notice that MAC is not mentioned here. There are three reasons for that, one is I'm not qualified to really advise on MAC's
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