 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 A lot has developed in the NLE (non-liner editing) world since FCPX’s release last fall. The program has a number of significant updates inching it closer and closer to being a tool that advanced editors can use.
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 This week’s guest blog post is from Apple / Adobe certified trainer Clay Asbury. Clay’s been working in the industry since 1990 and teaching classes since 1994.
He kicks off the first installment of our Trend F.A.Q. for Post, where we’ll try to answer some of the most common questions about where our industry is heading.
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 Apple has been known for being very ‘i’ centric with it’s devices – often only allowing Mac-able applications to run on many of the products Apple sells. So we were all taken aback with the big news coming from Avid’s corner that Avid Studio editing software will now run on Apple’s iPad.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 Apple (Nasdaq: AAPL ) unleashed a storm of anger across the professional video world last summer when it released the replacement for its popular Final Cut Pro editing program. (For examples of the negative reaction, go here.) This article is the first of three that will go over what happened and what it may mean for Apple and its two main rivals in the realm of video editing.
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 Jeremiah switched from Final Cut Pro to Adobe Premiere Pro CS5.5 last summer, and three projects later, he's still happy. But when he wrote his original article, there was one thing he never considered - losing his existing plug-ins he used in FCP.
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 The high-performance video RAID5 you need for today’s modern Mac-based video editing systems
As many ProVideo Coalition readers may recall, I have written about disk arrays from PROMISE before, although the last time it was primarily to be used with a computer with an eSATA port. Now that all Mac computers (except for the MacPro tower) use a Thunderbolt port, many are looking for a disk array which will have the appropriate connection and that will be at least as fast as what they got previo
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 This morning Apple announced Final Cut Pro X v10.0.3, an update that should close the gap on key features previously found in FCP7 but still missing in FCPX, notably multicam editing and video out support for broadcast video monitoring, both promised last September. The update went live in the Mac App Store this morning at 8:30 am ET/5:30 am PT. It is free to existing users and remains a $299.99 download for new users.
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 With last year's introduction of the Thunderbolt interface, the mobile editing workstation really came into its own. Some observers speculated that the super-high-speed jack, which makes incredibly powerful peripherals truly portable, was a signal of the impending demise of the decidedly non-portable Mac Pro tower.
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 With its release, Final Cut Pro X was widely panned by the professional editing community, who have been leaving their beloved editing system in droves. For most pros, FCP X had the look and feel more in line with iMovie or iPhoto than a professional NLE system. Because of this, Adobe and Avid have been stealing many Final Cut Pro users in the past year with much improved systems of their own.
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